unlock your data keys to data driven success
DESCRIPTION
Unlock Your Data Keys to Data Driven Success. Bryce Gartner, icimo. Learning Objectives. After participating in this session, you will be able to: Distinguish between data reporting and data analysis Develop strategies for using data to maximize business outcomes - PowerPoint PPT PresentationTRANSCRIPT
Bryce Gartner, icimo
Unlock Your DataKeys to Data Driven Success
Learning Objectives• After participating in this session, you will be able to:
• Distinguish between data reporting and data analysis • Develop strategies for using data to maximize business outcomes • Reference companies using data visualization to drive business
decisions toward becoming a data driven organization • Develop new ways to start using data and visualizations for
measurable results and big data strategies
3 Things
1. Be more than the Buzzword
2. Show to Tell
3. Be in the Know
Key Tenets
“Data is the new Oil. Data is just like crude. It’s valuable, but if unrefined it cannot really be used” ---Clive Humby
“We have for the first time an economy based on a key resource [information] that is not only renewable, but self-generating. Running out of it is not a problem, but drowning in it is. ---John Naisbitt
Results• Top Performing Companies are 5x more likely to be Data Driven (Harvard
Business Review)• Improve productivity by 5% and profitability by 6% (MIT)Environment• Business and data are constantly changing• 87% of business users view it is crucial to process and analyze data more
quickly
What is Big Data?
2012 2011 2010
Weeks Out
ReportDate
Members*
Other Professi
onalsGuests/Others
TotalAttende
es% to Plan
Members*
Other Professi
onalsGuests/Others
TotalAttende
esMembe
rs*
Other Professi
onalsGuests/Others
TotalAttend
ees
20 06/01/12 687 24 622 1,333 16% 504 16 578 1,098 597 12 551 1,160
19 06/08/12 762 30 681 1,473 18% 526 18 595 1,139 651 14 592 1,257
18 06/15/12 846 32 738 1,616 19% 575 22 643 1,240 709 18 621 1,348
17 06/22/12 938 34 798 1,770 22% 676 23 759 1,458 782 20 683 1,485
16 06/29/12 1,052 34 857 1,943 24% 740 28 825 1,593 857 26 735 1,618
15 07/06/12 1,154 35 912 2,101 27% 800 30 885 1,715 970 30 811 1,811
14 07/13/12 1,243 37 981 2,261 29% 879 35 952 1,866 1,048 35 850 1,933
13 07/20/12 1,433 45 1,068 2,546 33% 976 38 1,044 2,058 1,169 44 913 2,126
12 07/27/12 1,698 48 1,227 2,973 39% 1,102 46 1,143 2,291 1,305 47 987 2,339
11 08/03/12 2,007 50 1,450 3,507 46% 1,247 52 1,251 2,550 1,449 48 1,075 2,572
10 08/10/12 2,196 54 1,600 3,850 51% 1,409 63 1,431 2,903 1,722 51 1,205 2,978
9 08/17/12 2,415 70 1,735 4,220 56% 1,725 75 1,692 3,492 2,010 63 1,360 3,433
8 08/24/12 2,650 78 1,862 4,590 61% 2,066 86 1,965 4,117 2,253 72 1,508 3,833
7 08/31/12 2,911 85 1,991 4,987 67% 2,331 94 2,143 4,568 2,502 79 1,670 4,251
6 09/07/12 3,292 105 2,297 5,694 76% 2,719 113 2,588 5,420 2,855 91 2,033 4,979
5 09/14/12 4,053 160 2,811 7,024 93% 3,583 155 3,249 6,987 3,675 136 2,443 6,254
The Reality of “Big” Data
The Reality of “Big” DataMonth Division v0 Campaigns v0 Tactic Type v0 Tactic v0
March 2012Continuing Education Comp Review Prep 2012 Online EmailMarch 2012Continuing Education Comp Review Prep 2012 Online EmailMarch 2012Continuing Education Comp Review Prep 2012 Online EmailMarch 2012Continuing Education Comp Review Prep 2012 Offline FaxMarch 2012Continuing Education Comp Review Prep 2012 Online EmailMarch 2012Continuing Education Comp Review Prep 2012 Online EmailMarch 2012Continuing Education Comp Review Prep 2012 Online EmailMarch 2012Continuing Education Comp Review Prep 2012 Offline Direct mailMarch 2012Continuing Education Comp Review Prep 2012 Online EmailMarch 2012Continuing Education Comp Review Prep 2012 Online EmailMarch 2012Continuing Education Review Express 2012 EmailMarch 2012Continuing Education Comp Review Prep 2012 Offline Direct mailMarch 2012Continuing Education Review Express 2011 P&SMarch 2012Continuing Education 2012 CME Portfolio EmailMarch 2012Continuing Education 2012 CME Portfolio Email
2009 - Hyatt Regency Washington, DC Wed Thurs Fri Sat Sun Mon Tue Mon Tues Wed
Total P/U %Date 8-Jul 9-Jul 10-Jul 11-Jul 12-Jul 13-Jul 14-Jul 15-Jul Block 0 0 0 0 40 50 40 130 92%P/U 1 1 4 12 30 48 22 1 119
Attrition Set At: 80%Attrition Fee's paid: $0Room Rate: $xxxRoom Revenue $xx,xxxF/B (excluding T/G)F/B (including T/G) $xx,xxxNumber of Attendees: 115Comments:
Speaker Name OverallAverage Practical_KnowledgeAverage ReleventAverage BarriersAverage DifficultyAverage #SessionsSample Speaker 4.43 4.35 4.37 4.12 3.32 6Sample Speaker 4.70 4.64 4.51 4.42 3.35 2Sample Speaker 4.57 4.43 4.50 4.31 3.32 2Sample Speaker 4.29 4.15 4.26 3.89 3.40 2Sample Speaker 4.10 4.15 4.26 3.89 3.40 2Sample Speaker 4.11 4.15 4.26 3.89 3.40 2Sample Speaker 4.47 4.34 4.48 4.11 3.33 4Sample Speaker 4.54 4.46 4.47 4.24 3.49 4Sample Speaker 4.20 3.99 4.19 3.82 3.34 2Sample Speaker 4.81 4.76 4.73 4.53 3.41 8Sample Speaker 4.54 4.46 4.36 4.20 3.34 2Sample Speaker 4.62 4.45 4.58 4.32 3.70 1Sample Speaker 4.41 4.23 4.35 4.15 3.33 2Sample Speaker 4.62 4.39 4.21 4.31 3.28 5
Opinion-Based Data-Driven
Experience
People
Time
WantCan
8%
Speed to Opinion(Weeks/Months)
Conventional Self-Reliant
Speed to Insight(Seconds/Minutes)
Want Can
80%
Report Factory
App
From Here to ThereMonth Division v0 Campaigns v0 Tactic Type v0 Tactic v0
March 2012Continuing Education Comp Review Prep 2012 Online EmailMarch 2012Continuing Education Comp Review Prep 2012 Online EmailMarch 2012Continuing Education Comp Review Prep 2012 Online EmailMarch 2012Continuing Education Comp Review Prep 2012 Offline FaxMarch 2012Continuing Education Comp Review Prep 2012 Online EmailMarch 2012Continuing Education Comp Review Prep 2012 Online EmailMarch 2012Continuing Education Comp Review Prep 2012 Online EmailMarch 2012Continuing Education Comp Review Prep 2012 Offline Direct mailMarch 2012Continuing Education Comp Review Prep 2012 Online EmailMarch 2012Continuing Education Comp Review Prep 2012 Online EmailMarch 2012Continuing Education Review Express 2012 EmailMarch 2012Continuing Education Comp Review Prep 2012 Offline Direct mailMarch 2012Continuing Education Review Express 2011 P&SMarch 2012Continuing Education 2012 CME Portfolio EmailMarch 2012Continuing Education 2012 CME Portfolio Email
2009 - Hyatt Regency Washington, DC Wed Thurs Fri Sat Sun Mon Tue Mon Tues Wed
Total P/U %Date 8-Jul 9-Jul 10-Jul 11-Jul 12-Jul 13-Jul 14-Jul 15-Jul Block 0 0 0 0 40 50 40 130 92%P/U 1 1 4 12 30 48 22 1 119
Attrition Set At: 80%Attrition Fee's paid: $0Room Rate: $xxxRoom Revenue $xx,xxxF/B (excluding T/G)F/B (including T/G) $xx,xxxNumber of Attendees: 115Comments:
Speaker Name OverallAverage Practical_KnowledgeAverage ReleventAverage BarriersAverage DifficultyAverage #SessionsSample Speaker 4.43 4.35 4.37 4.12 3.32 6Sample Speaker 4.70 4.64 4.51 4.42 3.35 2Sample Speaker 4.57 4.43 4.50 4.31 3.32 2Sample Speaker 4.29 4.15 4.26 3.89 3.40 2Sample Speaker 4.10 4.15 4.26 3.89 3.40 2Sample Speaker 4.11 4.15 4.26 3.89 3.40 2Sample Speaker 4.47 4.34 4.48 4.11 3.33 4Sample Speaker 4.54 4.46 4.47 4.24 3.49 4Sample Speaker 4.20 3.99 4.19 3.82 3.34 2Sample Speaker 4.81 4.76 4.73 4.53 3.41 8Sample Speaker 4.54 4.46 4.36 4.20 3.34 2Sample Speaker 4.62 4.45 4.58 4.32 3.70 1Sample Speaker 4.41 4.23 4.35 4.15 3.33 2Sample Speaker 4.62 4.39 4.21 4.31 3.28 5
People remember 10% of what they hear,20% of what they read and
80% of what they see and do.
“Ideal visualization should not only communicate clearly, but stimulate viewer engagement and
attention.”(Friedman, 2008)
Superstore Metric Dashboardat a glance..
394customers
400orders
178Kprofit
830Ksales
21%profit ratio
$107avg unit price
Departmental Metrics Monthly Trend (click to filter) Detail
choose a metricProfit Furniture
Office Supplies
Technology
| | Customers Orders Sales Profit Ratio
23%
33%
11%
$81K
$69K
$27K
$359K
$210K
$261K
118
250
113
120
243
115
Central East South West
About Tableau maps: www.tableausoftware.com/mapdata
Hot Spots by State (click a state to filter dashboard)
0K 5K 10K
Marie Daniel
Miriam Snow
Patrick Hendrix
Randall Montgomery
Juan Gilbert
Brian Bennett
Erin Brandt Spivey
Juanita Ballard
Sean Herbert
Laurence Cummings
Top 10 Customers (Profit)
-1% 61%Regional Hotspots
-1,239 26,150
choose relative date2/1/2014 12:00:00 ..
Profit
The concept is simple
Data Visualizers / BI Tools• Tableau• QlikTech• Spotfire
• Microstrategy
• SAP
• Microsoft
• SAS
Agility, Adopt, Advocate
A3
Agility
AdoptAdvocate
A3 in Action
A3
IDOpportunity
CentralSource
TargetAudiences
VisualizeData
Explore &Discover
EnabledStaff
Identify Opportunity (e.g. Events)2012 2011 2010
Weeks Out
ReportDate
Members*
Other Professi
onalsGuests/Others
TotalAttende
es% to Plan
Members*
Other Professi
onalsGuests/Others
TotalAttende
esMembe
rs*
Other Professi
onalsGuests/Others
TotalAttend
ees
20 06/01/12 687 24 622 1,333 16% 504 16 578 1,098 597 12 551 1,160
19 06/08/12 762 30 681 1,473 18% 526 18 595 1,139 651 14 592 1,257
18 06/15/12 846 32 738 1,616 19% 575 22 643 1,240 709 18 621 1,348
17 06/22/12 938 34 798 1,770 22% 676 23 759 1,458 782 20 683 1,485
16 06/29/12 1,052 34 857 1,943 24% 740 28 825 1,593 857 26 735 1,618
15 07/06/12 1,154 35 912 2,101 27% 800 30 885 1,715 970 30 811 1,811
14 07/13/12 1,243 37 981 2,261 29% 879 35 952 1,866 1,048 35 850 1,933
13 07/20/12 1,433 45 1,068 2,546 33% 976 38 1,044 2,058 1,169 44 913 2,126
12 07/27/12 1,698 48 1,227 2,973 39% 1,102 46 1,143 2,291 1,305 47 987 2,339
11 08/03/12 2,007 50 1,450 3,507 46% 1,247 52 1,251 2,550 1,449 48 1,075 2,572
10 08/10/12 2,196 54 1,600 3,850 51% 1,409 63 1,431 2,903 1,722 51 1,205 2,978
9 08/17/12 2,415 70 1,735 4,220 56% 1,725 75 1,692 3,492 2,010 63 1,360 3,433
8 08/24/12 2,650 78 1,862 4,590 61% 2,066 86 1,965 4,117 2,253 72 1,508 3,833
7 08/31/12 2,911 85 1,991 4,987 67% 2,331 94 2,143 4,568 2,502 79 1,670 4,251
6 09/07/12 3,292 105 2,297 5,694 76% 2,719 113 2,588 5,420 2,855 91 2,033 4,979
5 09/14/12 4,053 160 2,811 7,024 93% 3,583 155 3,249 6,987 3,675 136 2,443 6,254
Sample Visualizations• Our clients requested their visualizations not be shared
beyond the live presentation, for a gallery of samples that is updated regularly use the following link:
http://icimo.com/about/products/
Contact Us• Presenter Contact Information:
• Bryce Gartner• [email protected]• @icimo or @brycegartner
• Thank you for your participation!