frank b. fuhrer wholesale company july and august newsletter · elysian fall seasons will be...

In 2011, beer enthusiasts Meg Gill and Tony Yanow founded Golden Road

Brewing to bring fresh beer to the local market in the most sustainable way

possible. Golden Road is committed to engaging and supporting the growing

community of socially-minded beer enthusiasts.

Golden Road Wolf Among Weeds ½ Barrels will be available mid-July. Gold in

color, this full-bodied IPA is a balanced showcase of the majestic hop specie, in

Latin, Humulus Lupulus, which translates ―Wolf Among Weeds‖. At 8%, Wolf

will sneak up on you from behind the dark earthy hop notes and subtle rye spice.

Fuhrer Eagle Sales and Service welcomes Golden

Road Brewing from Los Angeles California.

July and August Newsletter

July 01, 2016

Issue 4

Special points of

interest:

Smirnoff New Look

Fruit Beers

Brewery News

Fuhrer Holiday

Schedule

AB Everyday Products 2

AB Seasonal Offerings 3

CDB Everyday Products 7

CDB Seasonal Offerings 8

YIS Everyday Products 9

YIS Seasonal Offerings 12

Brewery News 19

Inside this issue:

Frank B. Fuhrer Wholesale Company

Official beer sponsor of the NFL, Bud Light

Busch Hunting packaging returns August 29th


Issue 4

Bud Light Lime Cherry-Ahh-Rita launches

Anheuser-Busch Division Everyday Packages

Both 30-pack can and 25oz can packages

will feature new 2016 hunting graphics on

both the outer carton and cans. Consumers

who find a trophy can will have the chance

to win incredible weekly prizes with five

grand prize winners getting the chance to

attend the hunting trip of a lifetime.

Bud Light Lime Cherry-Ahh-Rita launches as the

limited time Fall/Winter Seasonal beginning

August 22nd. Bud Light Lime Cherry-Ahh-Rita

combines the sweet, juicy taste of dark cherries with a fresh

margarita twist. This well-balanced, easy to drink liquid is perfect

for creating margarita moments in the festive fall and winter

months.

As the official beer sponsor of the NFL, Bud Light is excited to kick off

the 2016 season by introducing

limited edition bold and

contemporary primary and

secondary graphics that truly

celebrate the passion of fandom.

Beginning August 1st Bud Light 30-

pack and 2-12 pack cans will feature

the Pittsburgh Steelers graphics.

Anheuser-Busch Division Seasonal Offerings

Ithaca Hellish Lager

Breckenridge Mosaic Mango Pale Ale

Pina Pineapple Passion Fruit Summer Ale


Issue 4


Mosaic Mango Pale Ale and mango, lending a unique sweetness to the hop

character of this pale ale. To build upon the tropical attributes of the hops, we've

added a healthy dose of mango. Mango Mosaic Pale Ale is a well-balanced

montage of fruit flavors, fresh aromas, and refreshingly crisp goodness.

12oz NR 6pk, half and sixth barrels arriving in July

Coming in July: 10 Barrel Brewing Company will

release in ½ barrel draught Pina Pineapple Passion

Fruit Summer Ale . Piña is a light easy drinking

Summer Ale made with pineapple and passion fruit.

The perfect beer to run away with on those warm

Summer days.

In Germany you will typically find that a helles beer is poured into a tall

narrow glass so the drinker can admire the brilliantly clear, straw yellow

presentation with a sturdy white foam head. While this brew visually

resembles a pilsner, it differentiates itself by the delicately attractive

malt sweetness. The subtle malt character is balanced with a noticeable,

yet restrained, supporting cast of noble German Tettnang hops. We hope

that you will also notice the super soft mouth-feel that makes this brew

incredibly easy to relax with on a cool fall evening. Prost!

Available early August in 12oz NR 4/6 and ½ Barrels

Shock Top Twisted Pretzel Wheat launching

August 8th

Shock Top Fall Variety Pack will be available August

8th in 2-12 pack cases


Issue 4


The Shock Top Fall Variety Pack will include Pumpkin

Wheat, Belgian White, Pretzel Wheat and Honeycrisp Apple

Wheat. Each 12-pack will contain 3 bottles of each flavor.

Live Life Unfiltered.

Hitting shelves, August 8th, Shock Top Twisted Pretzel Wheat will be

available in 6pk/12oz and 12pk/12oz bottles as well as ½ and 1/6 barrel

draught. Shock Top Pretzel will also be available in

the Fall Variety Pack .

A Czech style pilsener with a refreshing crispness from noble hops and a rich,

malty finish. ‗Blue Paddle‘ refers to the implement our warehouse manager‘s

Grandma once used to lovingly paddle his a** when she caught him stealing sips

of her beer. With more body than a traditional Belgian pils, Blue Paddle is

reflective of Europe‘s finest pilseners.

New Belgium Blue Paddle Pilsner will be available late July in 12oz NR 4/6, half and sixth barrels.

New Belgium Pumpkick will be available late July in 12oz NR 4/6, NR 2/12, half and sixth barrels.

What‘s that bite of tartness doing in a pumpkin beer? Adding the unexpected kick of cranberries to

brighten this traditionally spiced seasonal ale. A glowing orange and carrying a slight haze, Pumpkick

is brewed up with plenty of pumpkin, cinnamon, nutmeg, and allspice, but it‘s that healthy dose of

cranberries that will have you sipping for more.

The aroma is full of spicy pumpkin, with a hint of cranberry and even lemongrass – another unex-

pected but delicious addition to the brew. Some oats were added to cream up the mouth-feel and the

finish is quick and dry.

Go ahead, crack a Pumpkick, carve a pumpkin and kick off your fall festivities bright.

6% ABV 18 IBUs

Elysian Great Pumpkin Imperial Pumpkin Ale was the world‘s first Imperial

pumpkin ale. Brewed with Pale, Munich, Cara-Hell, Cara-Vienne, Cara-Munich

and C-45 Crystal malts. Roasted pumpkin seeds in the mash, and extra pumpkin

added in the mash, kettle and fermenter. Spiced with cinnamon, nutmeg, cloves

and allspice.

Available in 22oz NR and ½ barrels.

Elysian Fall Seasons will be arriving Late-July


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Elysian Night Owl Pumpkin Ale is brewed with over 7 pounds of pumpkin per

barrel and spiced with ginger, nutmeg, cinnamon, clove and allspice.

Available in 12oz NR 4/6 and ½ barrels.

Elysian Dark O‘ The Moon Pumpkin Stout is a perennial favorite and 2010 Silver

Medalist in the Great American Beer Festival Field Beer Category. Dark o‘ the

Moon is brewed with Great Western pale, C-77 Crystal, Munich, Cara-Vienne,

roasted, chocolate and Special B malts with roasted pumpkin seeds in the mash.

Pumpkin in the mash, kettle and fermenter. Bittered with Magnum and finished

with Saaz and crushed cinnamon.


Elysian Great Pumpkin Imperial Pumpkin Ale was the world‘s first Imperial

pumpkin ale. Brewed with Pale, Munich, Cara-Hell, Cara-Vienne,

Cara-Munich and C-45 Crystal malts. Roasted pumpkin seeds in the mash, and

extra pumpkin added in the mash, kettle and fermenter. Spiced with

cinnamon, nutmeg, cloves and allspice.


Whole Hog Pumpkin Ale


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Beck‘s Oktoberfest is a German-style Marzen with a distinctive

amber color and an aromatic, malty-sweet taste.

Available late July in 12oz NR 2/12 Bottles and 1/6 Barrel

draught.

Spaten Oktoberfest, the world‘s first

Oktoberfest beer. The beer of Munich‘s famous

Oktoberfest is a medium bodied Marzen with aromatic roasted malt

flavor and a deep amber color.

Available late July in 12oz NR 4/6 and 50L kegs.

Goose Island Oktoberfest will be available early August in 12oz NR

4/6, 2/12 and 1/6 Barrels. Brewed in the traditional Marzen style

our Oktoberfest pours a brilliant copper over rose color with a bone

white head. Notes of toffee and burnt sugar in the aroma and

flavors of sweet dried apricots are delivered in a dry malty body with

the mild earthy bitterness that is the hallmark of Hallertau hops.

Whole Hog Pumpkin Ale is handcrafted using real pumpkin and savory

pumpkin pie spices with hints of all natural cinnamon and nutmeg.

Perle hops balance with rich Munich, Roasted, and Caramel malts for

the full-bodied taste and exceptional flavor.

Available early August in 12oz NR 6/4 and ¼ Barrels.

Goose Island Oktoberfest

Beck‘s Oktoberfest

Spaten Oktoberfest

A New Look For Smirnoff Ice


Issue 4

Coors/Diageo/Boston Division Everyday Packages

Samuel Adams Rebel Rouser Draught

This summer brings a bold new look for six flavors of Smirnoff Ice! The exciting changes include new label and package designs as well as liquid color upgrades. Grape, Green Apple and Raspberry will be moving to true-to-fruit vibrant colors!

Previously available in 12 oz. bottles only, Rebel Rouser Double IPA is now available in

draught! Intense and flavorful, this bold and unapologetically hoppy double IPA packs a punch,

but it‘s one of flavor over pure bitterness. The aroma and flavor come from the combination of

large hop doses in the kettle and dry hopping (totaling over 5lbs. per barrel). What shines

through are bright hop flavors of pine, citrus, floral and spice, accented by pale malts and

alcohol strength for a big, flavorful brew.

ABV: 8.4% Availability: Now, year-round

Blended to perfection, Smirnoff Ice remixes a New Orleans classic with a refreshing splash of

original lemon-lime and a hint of carbonation. With real fruit flavors and balanced sweetness,

Hurricane Punch is a complex drink that is easy to enjoy. No recipe, no mixing and no searching

for the right bowl!

Smirnoff Hurricane Punch

Shiner Light Blonde


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The Not Your Father’s Variety Pack

has Arrived

Coors/Diageo/Boston Division Everyday Packages

The folks at the little brewery in Shiner, TX (pop. 2070) are proud of

this refreshing, 99-calorie addition to the Spoetzl family of beers.

It‘s brewed with the same hand crafted, small-batch pride you

expect from Shiner, delivering a unique light beer. So when you‘re

looking for a smooth, easy-drinking brew, pick up an ice-cold Shiner

Light Blond. It‘s light done right.

Light Blonde Lager ABV 4.2%

Small Town Continues to deliver the taste of nostalgia by offering all

three of it‘s classic American Flavors in the Not Your Father‘s Variety

Pack. Ginger Ale, Root Beer and Vanilla Cream.

Now Available

Perfect for parties, beach bonfires & for those

looking to try all styles.

4 Slim Cans - Colima Lime

4 Slim Cans - Pomegranate

4 Slim Cans - Grapefruit & Pomelo Truly Spiked & Sparkling is TRULY a new

category and segment. It differs from many

FMBs because it is not overly sweet or caloric

INTRODUCING Truly Spiked & Sparkling Variety Pack Slim cans

Lagunitas 12th of Never

Shiner Strawberry Blonde


Issue 4

Coors/Diageo/Boston Division Seasonal Offerings

Brewed with perfectly ripe and juicy strawberries from Poteet, Texas (the strawberry capital of the state), Strawberry Blonde is a mix of pale and wheat malts that provide a crisp finish for a truly refreshing brew.

ABV: 4.3%

Package: Draught only

Availability: June

Lagunitas Brewing is breaking new ground with their first ever beer released in

cans — 12th of Never. Lagunitas calls the magical, mystical 12th of Never, a

deliciously bitter-esque pale-ish ale with a hoppy tropicalian bite that will be

released nationally in July 2016. It will be the very first Lagunitas beer

delivered in 12oz mini kegs (cans). The brewery says ―It‘s everything we‘ve

learned about making hop-forward beer expressed in a moderate voice.‖

Meet Great Beyond Double IPA

Yuengling /Import/Specialty Division Everyday Packages

New brew from Ommegang transports to the Great Beyond

Ommegang‘s first ever DIPA rolls out nationally throughout June Great Beyond pours a

hazy light copper color with a thick white head. The aroma is intensely fruity thanks to

massive hop editions; notes of mango, pineapple, and apricot dominate the nose, with

underlying hints of sweet citrus. The flavor is full of juicy, fruity hop character with

resinous pine undertones. The body is pleasantly full with a silky mouthfeel and big

balanced bitterness. The finish lingers, finally resolving to a pleasant hop presence. Great

Beyond is 8.8% ABV and 83 IBUs, a true palate-wrecker.

Now Available in 12oz NR 4/6 and 1/2 BBLS

https://lagunitas.com/

Falling for Fruit Beer Fruit beers, with their sweet and tart nature, citrusy bitterness and light body, have become the ultimate refresher on a hot summer day. Strawberry, raspberry, cherry and now mango are the most popular flavors used in fruit beers.


Issue 4


Long before hops were common in most beers, various fruits and vegetables were used to season beers. The acidity of Lambic beers blends perfectly with raspberries - Lindemans Framboise is the fruit lambic category leader.

Suggested to Lindemans Brewery by Merchant du Vin in the early 1980s, the sweet rich flavor of ripe peaches is a perfect foil to the complex demanding flavor of lambic

Long before hops were common in most beers, various fruits and herbs were used to season beers. The clean, bright aroma and flavor of apples melds beautifully with the complex tartness of lambic. Lindemans Pomme was introduced in 2006. (The pronunciation in English is "PUM.")

Peter Breugel pictured happy peasants dancing and drinking Kriek - lambic with cherries - in the 17th century. Lindemans has brewed Kriek since 1822; it was the first Lindemans fruit lambic imported into the US, around 1980.


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Apricots contribute to a stunning fruit beer: the ripe, aromatic bouquet supports a sweet, summery flavor with just a suggestion of stone-fruit tartness. Samuel Smith's Organic Apricot Ale is rich and full-bodied; the color is a glowing hazy orange.

High natural acidity makes sour cherries a great choice for creating an ultimate fruit beer. The vibrant cherry character of this beer is perfectly underpinned by deliciously complex beer notes which result from the multiple yeast strains used for fermentation.

A dramatic fruit beer with an intense, mouth-watering fruit character derived from the natural acidity of organic raspberries. Slow, complex fermentation lends structure and depth to this special fruit beer. Smooth body, finishes dry, with a soft raspberry note.

Strawberries offer a soft and subtle flavor, making the character of this fruit beer extremely sophisticated and refined. The smooth malt and aromatic strawberry flavors merge together in an elegant fashion, with fresh, ripe strawberries shining through.

Ale aged on cherries. Traditional Belgian Kriek, pleasingly tart with a touch of sweetness. Brewed exclusively for Brewery Ommegang by Liefmans, a sister brewery, in Belgium.

The grapefruit juice gives this Radler a natural cloudiness and a herbduftige note. This

leads to a juicy fruity taste with a refreshing finish.

Yards Pynk-A TART BERRY ALE


Issue 4

Crazy Mountain Drink A Peach

Atwater Blueberry Cobbler Ale

This Palate Pleasing Ale Is Brewed With An Abundance Of Pure Michigan Blueberries To Tickle Your Tongue With Tartness And Follow Up With The Perfect Amount Of Vanilla Sweetness To Finish The Job On A Tasty High Note 8% Abv

Available in July: 12oz NR,1/2 BBL and 1/6 BBL

Locally Grown Palisades Peaches Plus Galaxy Hops & A Special Malt, Nice Dark Color, 65 Ibu'S, 7% Abv

This brew was crafted with 150 pounds of free-stone Palisade peaches from the Ripe Produce Stand in Edwards

Available in August in 1/2 BBLS Only

DuClaw Sour Me This hits shelves

This medium-bodied, straw-colored sour beer boasts vibrant flavors of tangerine, orange, and melon; candied fruit sweetness, and a punch of puckering tartness that lingers long after the beer‘s dry finish.

DuClaw Sour Me This is a July draft, and 12 ounce bottle offering.

Yuengling /Import/Specialty Division Seasonal Offerings

Yards PYNK is a beer like no other. We add 3,300 pounds of sour and sweet cher-

ries and raspberries to each batch, resulting in a tart berry ale that‘s effervescent

and pleasantly pink in color. Delighting the palate, this light-bodied brew fin-

ishes refreshingly dry. We are proud to donate 1 dollar from every case and 5

cents from every pint of PYNK sold to breast cancer research and awareness.

Since 2013, we've raised over $18,000 for the Tyanna Foundation!

July release in 6-pack, 12-pack; 1/6 keg, 1/2 keg

Wyndridge Dry Hop Apricot Cider

OMMEGANG MOSAIC HENNEPIN


Issue 4

Abita Harvest Peach Lager


Mosaic hops with a burst of blueberry and sweet fruit on the first sip. In this latest

edition to Ommegang‘s hop explorer series, Mosaic hops take them to the mecca of hop

growing in the US - Pacific Northwest - This modern hybrid of Nugget and Simcoe hop

varietals is known for its unique blend of floral, tropical, and fruity characteristics.

Available in August in 1/6 BBLS

Wyndridge‘s Dry Hop Cider was pressed with Apricot Juice, Slightly

Acidic, Midly sweet Apricot flavor 5.5 % ABV

Available in August in 1/ BBLS

Fresh Louisiana Peaches are handpicked for this smooth Lager Pale

Malt gives the beer a sweet, crisp taste, with abundant amounts of ripe

juicy peaches added in the brewhouse to capture the flavors and aromas

of real, fresh fruit. All our Harvest Series brews are made with the

finest Louisiana-grown ingredients. This beer is part of the Harvest

Series the beer hits 4.5%-AbV.

Available in September in 12oz NR and 1/4 BBLS

Oktoberfest, Great Lakes Brewing Co.,

Cleveland, Ohio

Northern Hemisphere Harvest Wet Hop IPA, Sierra

Nevada Brewing Co., Chico, Calif.

Fall beers with absolutely no pumpkin in them

These seasonal beers feature pecans and maple syrup


Issue 4

One of the few beers produced in foliage-happy Vermont that actually tastes like fall. Long Trail, which has been making beer in Vermont long before hop-addled neighbors like Hill Farmstead and Heady Topper-producing The Alchemist opened shop, still sees the value in the mild brown ale favored by the first generation of microbrewers. Long Trail‘s Harvest flows over a drinker‘s palate with hints of brown sugar, molasses, maple syrup and roasted nuts and, at 4.4% ABV, doesn‘t have a citrusy hop bite or the wine notes of Belgian yeast, but it‘s a fine beer for watching the leaves fall just before stoking the evening fire.

Harvest, Long Trail Brewing Co., Bridgewater Corners, Vt.

The 6.7% ABV Northern Hemisphere Harvest Ale is still made with fresh Cascade and Centennial hops from Yakima that go from the vines to the brew kettles in 24 hours. However, Sierra now makes several Harvest varieties using hops from locations around the world. Still, if you can‘t be in the Northwest for Harvest season, this is about the best and most widely available consolation prize you can ask for.

Great Lakes‘ Oktoberfest is smooth, deeply amber and slightly more potent than a standard Oktoberfest at 6.5% ABV. Prost! Their take on this classic German style is a celebration of maltiness— packed with rustic, autumnal flavors to put a little more oomph into your oom-pah pah. There‘s a lot of craft beer in this country with the Oktoberfest label, but this is one of the few that hews closely to Bavarian tradition. Über smooth with vibrant malt flavors and a festive flourish of noble hops (lederhosen not included).


https://www.greatlakesbrewing.com/oktoberfest

http://www.sierranevada.com/beer/specialty/harvest-wet-hop-ipa-northern-hemisphere-harvest

http://longtrail.com/beers/harvest

Harvest Ale, Southern Tier Brewery, Lakewood , NY.

Autumn Ale, Breckenridge Brewery, Breckenridge, Colo.

Pecan Harvest Ale, Abita Brewing Co., Abita Springs, La.


Issue 4

Abita smells like roasted pecans and has a bit of pecan flavor on the finish, but there‘s still a whole lot of Munich, biscuit and caramel malt typical of Oktoberfest. At 5.1% ABV, it‘s a tasty little brown ale that‘s a fine fit for pecan pie season.

Breckenridge‘s fall seasonal combines the malty goodness of a German lager with the clean crispness of an American ale. Brewed with Munich malts and a delicate blend of Bavarian hops, it's a full-bodied treat with a nutty-sweet middle, a warming alcohol level and notes of toasted grains. A pre-winter winner. IBU: 21 | ABV: 6.0%


Harvest Ale is our celebration of the changing weather and the sowing of hops and barley

that will be used in our upcoming brews. We usher in the fall with a classic English style

Extra Special Bitter of the highest order. Deep ruby in color with an even deeper hop

flavor… in fact, we throw fresh English hops into every brewing vessel, then dry hop after

fermentation to impart a zesty kick. This beer has real hop character that mingles with

fresh malted barley for an experience that will make you wish it were fall year ‗round.

2011 vintage: 6.7% abv

http://www.breckbrew.com/beers/autumn-ale


http://abita.com/brews/our_brews/pecan

Oktoberfest, Brooklyn Brewery, Brooklyn, NY


Issue 4

Harvest Ale, Woodchuck Brewery, Springfield, VT


Brooklyn Oktoberfest is true to the original style, fullbodied and malty, with a bready aroma and light, brisk hop bitterness.

Style: Märzen Oktoberfest Lager Malts: German Pilsner, Light Munich, Dark Munich, Caramunich, Belgian Aromatic, Melanoidin Hops: Perle, Hallertauer Mittelfrueh Yeast: Our Oktoberfest Lager Yeast Alcohol by Volume: 5.5% Original Gravity: 14.5° Plato Availability: August-October

Grains of Truth Harvest , Ommegang Brewery, Cooperstown, NY

Grains of Truth is a seasonal brew that celebrates the richness of the grain harvest. Brewed with barely, wheat, oats and - in a nod to traditional upstate NY grains - rye, this fine ale is malty, lightly hopped, and creamy on the palate. The flavors of the grains and the earth shine through so you can enjoy the refreshment of the season and joy of fine brewing.

The fall harvest brings farmers and communities together to celebrate another year of fruitful labor. It is a time of shorter days, cooler nights, and great apples. This cider has a complex and elegant character full of apple, cinnamon, and nutmeg balanced out with a hint of American white oak. A true taste of the season.


MAGIC HAT FALL CANTASTIC VARIETY PAK OVERVIEW

MAGIC HAT NIGHT OF THE LIVING DEAD VARIETY PAK OVERVIEW


Issue 4

NEW Fall Seasonal: Magic Hat Vamplifier


The Story: Summoned by a shift in seasons, the Vamplifier appears with devious

deeds in mind. Baring its sonic sound waves, it swoops down and crashes into

glasses, striking palates with a big hop bite. Tastes are forever transformed, and

the Vamplifier‘s power increases with each sip while the sounds of soul-pleasing

sighs fill the cooling skies. Vamplifier is an unstoppable anthem of ale with

smooth toast and caramel malt flavors and a floral, fruity hop bitterness. Taste

Description: A medium-bodied resounding red ale with smooth caramel and

toast malt flavors and a floral, fruity Hop bitterness. Ingredients/Stats:

•Malts: Pale, Caramel 40L, Victory, Bonlander Munich, Carared, Wheat

•Hops: Cascade, Magnum

•Yeast: English Ale

•ABV: 5.2% | IBUs: 60 | SRM: TBD | OG: TBD° Plato

First Ship Date: *NEW* 8/1/16 In Market Date: 8/15/16 SKUs

Available: 12pk, 24pk (loose) Selection: #9 Not Quite Pale Ale ,Vamplifier

Hoppy Red Ale ,Wilhelm Scream Pumpkin Ale, S.M.A.S.H. Hits Vol. 2

Single Malt & Single Hop IPA

Tools Available: Sell Sheet Hybrid/Tuck Card

A macabre medley of monstrous mixtures that goes bump in the night.

First Ship Date: *NEW* 8/01/16 In Market: *NEW*8/15/16 SKUs

Available: 12pk Selection: #9 Not Quite Pale Ale ,Vamplifier Hoppy Red

Ale, h.I.P.A. India pale ale

Tools Available: Sell Sheet Hybrid/Tuck Card Poster.

A potable performance of beers that are perfect for wherever your dancing,

hiking, grooving, spirit takes you.

Boulder Good Trip Triple


Issue 4


MAGIC HAT IPA PLAYLIST VARIETY PAK OVERVIEW

First Ship Date: 8/15/16In Market Date: 9/1/16 – 3/31/17

SKUs Available: 12pk, 24pk (loose) Selection: Electric Peel

Grapefruit IPA ,Low Key Session IPA ,Demo Black India Pale Ale

and S.M.A.S.H. Hits Vol. 2 Single Malt & Single Hop IPA

Tools Available: Sell Sheet Hybrid/Tuck Card

A lively list of highly hopped favorites spanning several genres of

IPAs

A long time ago in a faraway land, a new style of beer was introduced by a

small band of magical, Belgian unicorns*. Inspired by their creative spirit,

we bring you Good Trip Tripel – a slightly spicy, golden-colored,

Belgian-style Strong Ale. Crack one open and enjoy the journey.

AVAILABLE PACKAGES DRAUGHT 22 oz. BOTTLES

An Un-Freakin'-Filtered Hoppy Belgian-ish Wit This UNFILTERED Belgian-ish Wit-ly-esque-ish-ness brew features a dry twang of hoppy bitterness and is perfect for the summertime drinkin‘! We'll know more about this beer really freakin' soon.

AvailabilityJuly - Sep Sold as 12oz NR and 1/2 BBL

Introduced7/2016

Lagunitas Stoopd Wit


Issue 4

Brewery News and Happenings

General event rules: Event Providers reserve the right to refuse admission to, or to eject, any person whose conduct management deems disorderly or who fails to comply with Event Provider rules. Tickets are non refundable. You and your belongings may be searched on entry to the event. You consent to such searches and waive any related claims that may arise. If you elect not to consent to such searches, you may be denied entry to the event without refund or other compensation. Certain items may not be brought onto the grounds, including without limitation, weapons, alcohol, drugs, controlled substances, food and drink, and cameras with detachable lenses. You voluntarily assume all risks and danger incidental to the event for which the ticket is issued, whether occurring before, during or after the event, and you waive any claims for personal injury or death against us, management, facilities, artists, other participants, and all of our respective parents, affiliated entities, agents, officers, directors, owners and employees on behalf of yourself and any accompanying minor. You bear all risks of inclement weather. Event date and time are subject to change. No illegal vending is permitted. No unauthorized/unlicensed vendors allowed. No unauthorized solicitations, handbills, sampling, giveaways, etc. Questions? We'd be happy to help you out! just CONTACT US!

Ciderstock 2016 is being held at the Woodchuck Cidery amongst the beautiful mountains and lush forests of Middlebury, Vermont.

mailto:[email protected]


Issue 4


America‘s No. 1 full-flavored lager is taking its longstanding tradition of patriotic packaging even further this summer by replacing

―Budweiser‖ with ―America‖ on the front of its 12-oz. cans and bottles. The brand is also modifying Budweiser‘s iconic label to add

copy that is central to American history, including phrases from the Pledge of Allegiance and lyrics from ―The Star Spangled Banner‖

and ―America the Beautiful.‖ On shelves nationwide from May 23 through the election in November, these cans and bottles aim to

inspire drinkers to celebrate America and Budweiser‘s shared values of freedom and authenticity.

Designed in partnership with Jones Knowles Ritchie New York, Budweiser‘s bold new look serves as the focal point for its summer-

long campaign—―America is in Your Hands‖—which reminds people from sea to shining sea to embrace the optimism upon which

the country was first built. The ―America‖ cans and bottles will star in the brand‘s new national TV spot, premiering June 1.

―We are embarking on what should be the most patriotic summer that this generation has ever seen, with Copa America Centenario

being held on U.S. soil for the first time, Team USA competing at the Rio 2016 Olympic and Paralympic Games,‖ said Ricardo

Marques, vice president, Budweiser. ―Budweiser has always strived to embody America in a bottle, and we‘re honored to salute this

great nation where our beer has been passionately brewed for the past 140 years.‖

The ―America is in Your Hands‖ campaign will come to life this summer during culturally relevant moments where Budweiser will

be present, including Fourth of July celebrations, the Copa America Centenario soccer tournament, the 100 thanniversary of the

National Park Service, and events to celebrate the brand‘s six Team Budweiser athletes competing to appear in the Rio 2016 Olympic

and Paralympic Games. The campaign will include billboards, murals, digital content, and retail activations along with additional

surprises to be revealed throughout the summer.

Budweiser is also unveiling new cans and bottles featuring a magnified view of the Statue of Liberty‘s torch, inspired by Team

Budweiser, the brand‘s six Olympic and Paralympic hopefuls. On shelves from May 23 through mid-September, the ―Torch‖

packaging will be available in 16-oz. and 25-oz. cans, along with 16-oz. aluminum bottles.

Budweiser Emblazons America on cans and bottles to kick off its most

Patriotic Summer Ever

July and August Newsletter Issue 4

Represent for 4TH of July


This year, 21st produced new cut outs of Lady

Liberty and Abe Drinkin‘, re-sized to better

complement their Hell or High Watermelon

and Brew Free! Or Die 4th of July retail stacks.

The cut outs are smaller than years past and

offer a more attractive and effective visual as

each piece is sized to work together. The new

cut out kits include one Lady Liberty, one Abe

Drinkin‘ and one 21st Amendment logo.

For more information about these new items and all of our POS offerings, check out our store at http://shop.21st-amendment.com.

Left Hand Cans Are Coming -this winter

LONGMONT, CO • June 15, 2016 – Can you believe it? Colorado‘s 4th largest craft brewery, Left Hand Brewing,

famous for its pioneering line of Nitro bottles, is debuting cans in 2016! Partnering with one of the leading canning line

manufacturers in the world, KHS, Left Hand‘s new thirty-head volumetric filler will be arriving early fall. ―We are

beyond excited to allow our fans the ability to take our beers more places than they can currently. And by working with

KHS, it allows us to continue to produce world-class, quality beer,‖ comments Chris Lennert, COO.

Plans are in motion for three of Left Hand‘s beers to be canned in 12oz six packs this coming winter including: 3x

GABF Gold Medal winning and 2016 World Beer Cup gold medal winner Fade to Black – a foreign export

stout,Extrovert – their new American IPA, and Milk Stout – the brewery‘s famous sweet stout. Additional beers,

including several new additions, will be available in 2017.

In congruence with the brewery‘s commitment to quality, Left Hand has designed a canning line with automated

volumetric filling, to ensure low oxygen levels and consistent fill heights. ―We‘ve built a reputation for quality over the

years and wanted to ensure those same standards were built into the design of our canned beer‖ shares Allison Martz,

Project Manager. Left Hand Brewing has broken ground on their future canning space at their 1265 Boston Avenue

production facility in Longmont, Colorado. Rollout of Left Hand cans will begin in the fourth quarter with plans to

distribute to the brewery‘s 36-state footprint.

http://21st-amendment.us13.list-manage.com/track/click?u=7e029ed103615b8fda7db1c8c&id=d1d2223f53&e=f9cf9562f5


Issue 4


Great Lakes #SummerPour From May 16th through September 9th, Great Lakes Brewing Co. wants fans to share photos of themselves

tastefully and responsibly enjoying GLBC beer in a summer-themed setting for a chance to win a prize! To

enter, drinkers will upload their photos to greatlakesbrewing.com/summerpour, or tag the photo with

#SummerPour on Facebook, Twitter or Instagram. One Great Lakes-branded Coleman cooler will be awarded

weekly and one grand prize winner will receive a GLBC-branded kayak at the conclusion of the promotion.

You must be 21 to enter!

Get ready to raise a toast in the light of the moon.

You too can celebrate this beer birthday by unlocking the all new “Blue Moon’s 21st Birth-day” badge. Check-in to any Blue Moon beer throughout June and July to celebrate Blue Moon’s 21st birthday and it’s all yours.

Learn more about Blue Moon at bluemoonbrewingcompany.com and be sure to follow along on Twitter, Facebook and Instagram.


Issue 4

Blue Moon Turns 21

To celebrate its 21st birthday this summer, Blue Moon is on a mission to get consumers‘ nights started right. On the 21st hour (9PM), beer lovers will be able to participate in a new happy hour and enjoy Blue Moon specials. Blue Moon over indexes at 9PM vs. any other hour of the day and is by far the #1 volume and velocity craft beer at that time

This on-premise program can be activated on any night in June or July, with a larger event occurring on July 21st. The initiative will encourage consumers to post photos of their #21stHour experiences to Blue Moon‘s social media pages.

The program will feature on-premise tools to support event activations and kits that include ideas for sell-in support.

The company also launched its biggest rebrand, with new packaging

debuting April 1. No joke. Blue Moon Belgian White, for example,

will feature the brand's signature orange on its packaging for the

first time.

Stage AE Party July 29th before

the Bush/Chevelle concert –ask

your rep for a pass to get in.

http://t.umblr.com/redirect?z=http%3A%2F%2Fbluemoonbrewingcompany.com&t=NGFmNTM2MzMwZmI1N2UxNGIzNWZjNTE2NDlhMGVjNjE0MzZhOTVkOCxsWTAyTzNocw%3D%3D

https://twitter.com/bluemoonbrewco

http://t.umblr.com/redirect?z=https%3A%2F%2Fwww.facebook.com%2Fbluemoon&t=NmI3MWNkNjY5NGU4NGJjYTE2YmFiYmFlZjcwN2E0NGM4Y2Q1Nzk1YyxsWTAyTzNocw%3D%3D

http://t.umblr.com/redirect?z=https%3A%2F%2Fwww.instagram.com%2Fbluemoonbrewco%2F&t=MWY3ZmM2NjllMTEzMjk3YzI3MTMzZmFjOTQ3MWYzOWEwNmRiNDNiZCxsWTAyTzNocw%3D%3D

Toast Our Troops with Shiner

Shiner is proud to announce the return of their Toast

Our Troops promotion in 2016! Each year, Shiner

partners with The Boot Campaign, a grassroots

initiative started In 2009 by five Texas women now

known as ―the Boot Girls.‖ The Boot Campaign raises

money for our military veterans by selling the same

boots worn by many of our soldiers. Every pair of

boots sold at bootcampaign.org funds programs that

meet the physical and emotional needs of our

returning troops. Job placement, physical therapy

and PTSD counseling are just some of the programs

that the Boot Campaign supports. Since 2011, Shiner

has raised over $625,000 for the Boot Campaign,

and they are committed to making 2016 a

record-breaking fundraising year. This goal can only

be achieved with your participation and support.

Shiner Beers will donate $0.50 for everycase sold of

the specially marked Toast Our Troops 12 pack Shiner Bock cans. Newly designed Toast our Troops themed POS, and boot donation tear

pads (with UPC code included) are available for order, so you can host your own fundraising efforts to support the Boot Campaign and our

veterans. Ask your Shiner sales manager for details.


Issue 4


Old Mil Partners with Country Music Star, Tyler Farr Nashville, TN – Columbia Nashville vocalist Tyler Farr is gearing back up to hit the

road and is proud to announce a partnership with legendary Old Milwaukee Beer to

run through the end of 2016. Farr has invited Old Milwaukee to be part of his

tour dates across the continent including his bus, backstage and VIP areas.

The newly formed partnership will feature multiple custom videos that showcase the humor and lifestyle of both Farr and the Old Milwaukee Beer brand. Fans of both Farr and Old Mil will now be able to enjoy two of their favorites in one location, by click-ing here. ―I‘ve been holding this secret in for several months and now I can finally let the cat out

of the bag. I‘m so excited for this one of a kind partnership with Old Milwaukee. We‘re

going to have a lot of fun out there and I invite all of my fans to come out to shows and

join us,‖ says Farr.

―While I‘ve been on vocal rest these past few months, I‘ve been mentally preparing for

when I hit the road next; which will be very soon. I‘m ready to bring my energy back to

my fans that have been so incredibly supportive. I‘m just about ready! I hope the world

is!!‖

About Old Milwaukee -Brewed since 1849, Old Milwaukee is steeped in American

tradition and heritage. For over 160 years, Old Mil has been an accessible great-tasting beer enjoyed by all. Born in the beer capitol of

the United States, Milwaukee, Wisconsin, Old Mil is a trusted, high-quality beer that continually receives national awards and acco-

lades from beer experts and festivals across America as well as beating out the pricier competition in countless taste tests.

Old Milwaukee, Old Milwaukee Light, and Old Milwaukee N.A. are distributed across the United States as well as in select international markets. Enjoy it at your neighborhood bar or pick up a case to take home from your local retailer. For more information about Old Mil and to find a retailer near you, go to Oldmilwaukee.com or follow us on facebook.com/OldMilwaukeeBeer, twitter.com/oldmilwaukee, and instagram.com/OldMilwaukee.

http://oldmilwaukee.com/videos/

http://www.facebook.com/OldMilwaukeeBeer

http://www.twitter.com/oldmilwaukee

http://www.twitter.com/oldmilwaukee

http://www.instagram.com/OldMilwaukee


Issue 4


Samuel Adams Pour One Forward This summer, Samuel Adams is pouring it forward with their program

that salutes our friends in the military. Drinkers will be able to write a note of thanks on a Pour One

Forward postcard which any current or former military hero can retrieve and exchange for a freshly poured Boston

Lager! In addition, drinkers will be asked to post a photo with #PourOneForward on Facebook, Twitter, and/or

Instagram. For every public post with that hashtag, Samuel Adams will donate $1 to American Dream U, a national

nonprofit that teaches skills and connects soldiers with resources to start their own businesses or find their dream

http://WWW.Fuhrerwholesale.com

Many of our Seasonal and specialty releases are available in limited or extremely limited quantities. This publication is compiled prior to the decision made by the brewery to allocate their products to the wholesaler. Variations in production for some of these limited release offerings will fluctuate, resulting in lower quantities than anticipated. If you are interested in something you see in this publication and it is out of stock when you

place your order, please contact your Frank Fuhrer Sales Representative to discuss a similar option.

F r a n k B . F u h r e r

W h o l e s a l e C o m p a n y

Phone: 1-800-837-2212-Receptionist

Phone: 1-800-837-8845-Voice Mail Attendant

Fax: 412-995-4099-Order Department

INTEGRITY, FAIRNESS AND CONSISTENCY

IN THE BEER WHOLESALE INDUSTRY

3100 East Carson Street

Pittsburgh, PA. 15203

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FRANK B. FUHRER WHOLESALE CO. FUHRER EAGLE SALES & SERVICE

2016 Holiday Delivery Schedule

4th of July Monday July 4, 2016

Labor Day Monday September 5, 2016

When the holiday falls on Monday and your standard delivery day Is:

Monday, this week you must place your order Friday, and your delivery day will be moved to Saturday

Tuesday, this week you must place your order Sunday and your delivery day will remain Tuesday

Wednesday, your delivery day will remain Wednesday

Thursday, your delivery day will remain Thursday

Friday, your delivery day will remain Friday

*FUHRER WILL NOT BE OPERATING ON THE HOLIDAY TO RECEIVE CUSTOMER ORDERS

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