fraunhofer iao market exploration

© Fraunhofer IAO, IAT Universität Stuttgart

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Fraunhofer IAO

Fraunhofer Technology Management –Technologies for Markets – Markets for Technologies

West Lafayette 2017

Fraunhofer


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Fraunhofer

Fraunhofer TechnologyRadar – Setting the technological course for tomorrow today!


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Why to monitor technologies?...

Foto: ottoPhoto: planet-wissen.de

Foto: Kuka

Technology addition

e.g. welding robots

Photo: ZF

Photo: allelectronics

Photo: KienzleTechnology integration

e.g. Adaptive steering

Technology substitutione.g. analog vs. digital

photographyPhoto: fokus.dehomepages.wmich.edu


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Benefits of Fraunhofer TechnologyRadar

Fraunhofer TechnologyRadar supports a systematic and methodologically sound identification and evaluation of new technologies in an company-specific context. The use of creativity in combination with sophisticated software enhances the quality of the results significantly.

2008 201020082010 2007 20122012

■ Zinc / Air batteries

■ Low powerdisplays

■ direct methanol fuel cells

■ 90%+ PSUs

■ RFID assistedrecycling

■ more regulation(materials, recycling)■ CO2

compensationschemes

■ 80%+ PSUs

■ sugarpoweredbatteries

■ bio-degradeablematerials

■ re-useablematerials

■ advanced/silentcooling

technologies

■ lower power chips

■ DC powereddata centers

■ hybrid/SSDdisks

■ renewable raw materials

■ better automation ofcomponent separation

■ opto electronics

■ alternatice computer architectureswith specialized processing units

■ light weightmaterials

■ bio-derivedmaterials

■ nanomaterials/nano-composites

■ smartpackaging

■ triggereddecomposition

■ designfor recycle

■ life-cycleanalysis

■ design forend-of-life

■ waste heatutilization

■ on-a-chip thermoelectric cooling

■ photovoltaics

■ switch-offadapters

■ thermoelectricmaterials

■ jet-impingement& spray cooling

■ disposablecomponents

■ formic acidfuel cells

■ biofuel cells

■ waste materialreuse

■ raw materialreclaim

■ enhanced air cooling

& heat pipes

■ in-direct liquid cooling

■ equipment-facilityinterfaces

■ heatspreading

■ thermoelectriccooling

■ new advanced coolingtechnologies (e.g. droplet atomization and microjets)

■ micro-fans

■ direct liquid immersion

■ wirelesscontrols and

sensors

■ liquid heatpump

Power

Waste & EOL

Cooling & Noise

Processes/operations

Green IT


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Technology developments

Technology-trendsRelevant Technologies

Technology experts

5. Identification of relevant Technology information

Relevant Technology fields

Fraunhofer TechnologyRadar – our functional-semantic search approach

1 Photo: mercedes.fans.de 2 Photo: http://www.electronic-data.com 3 Photo: Fraunhofer IMS

+Photo: Fotolia

Datenbase with access authorisation Invisible Web

publicly available Datenbase Visible Web

3. Selection of relevant Databases for smart data

4. Determination of data for Technology research

1. Functional analysis Technology functions(e.g. - „measure negative acceleration“ - „measure pressure" - „measure motion profile“, etc.)

User function(e.g. „release airbag“) !1 1

2

3

Company+

Company

+

2. Ontology buiding Kendrion(Nebenfunktion(1

Adjektiv (nominalisierts)2Verb Objekt

schnelle Ermittlung der/des Positionsänderung

kontinuierlich Messung Magnetfeldessichere/r Analyse

Abfrage BewegungDefinition Bewegungsprofil.?Erforschung Bewegungsdaten.?Untersuchung IST6Bewegung.?Recherche Körperbewegung.?Kontrolle Axialbewegung.?Prüfung Lagebewegung.?Überprüfung WegBeurteilung TranslationMonitoring VerschiebungBeobachtung Schwung.?Überwachung GangprofilBeaufsichtigungErkennung GreifraumFeststellung DehnungNachweisWahrnehmung…

Beispielmärkte

Magnetfeldmesser…Positionsmesser

Kendrion(Nebenfunktion(1





Beispielmärkte


Kendrion(Nebenfunktion(1





Beispielmärkte



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Fraunhofer TechnologyRadar Use caseCompany facts

Industry engine drive equipment for forestry

employees ~ 12 000

revenue ~ 3 bill. Euro

Challenge „How can we detect bad-quality surfaces in order to prevent corrosion, mis-functions, etc.?“

Which Technologies can be used for our specific analytics requirements?“ 1. Is a chemical element existing on the surface? 2. How much of this element exists on the surface (2-D)? 3. How is the concentration of the element in the sample (3-D)?

burnishing phosphating

surface oxidation

Approach Application of the Fraunhofer TechnologyRadar in the area of surface detection.

Results Identification of around 100 technologies from which 24 were potentially relevant and 3 were implemented


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Technology »surface analysis«

1. Objectives

• Which technology-needs does the company have?

• Which technologies are ready-to-use?

• Which emerging technologies are existing?

Fraunhofer TechnologyRadar Use case

2. Functional analysis

3. Data collection

4. Data analytics

~100 technologies for surface analysis

24 potential technologies

3 fitting technologies

5. Technology assessmentResult


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Fraunhofer MarketExplorer – Exploring new market opportunities for your assets

Picture: yenibirratirim

Fraunhofer


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Use case Fraunhofer MarketExplorer New markets for gas cylinder

Company facts

Branche Seamless steel and composite cylinders

Mitarbeiter ~ 800

Umsatz ~ 40. Mio. Euro

In which markets „deep drawing“ can be applied?


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http://www.catamaran-phuket.com

www.cng-tank.com www.feuerwehr-lienen.de www.grillerforum.de

…

Use Case Fraunhofer MarketExplorer New markets for gas cylinder


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Use case Fraunhofer MarketExplorer New markets for gas cylinder

picture: http://www.thomasnet.com

Store Gas

Functional analysis

Store matter

34 Functions

Transmission of power

generate Buoyancy

Pipefluid

…

Results

160 potential markets identified

Vessels for Process

industry

Buoyance tanks for wave powerplant

oil-Pipelines

Bridge piers

18 interessting markets

…

2 attractive Markets


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Company facts

Branche Seamless steel and composite cylinders

Mitarbeiter ~ 800

Umsatz ~ 40. Mio. Euro

In which markets „deep drawing“ can be applied?

ResearchLandscaping – Find the expert hubs

Fraunhofer


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Aim of ResearchLandscapingTo support industry, science and governmental entities in:

• Identifying your relevant Technology-experts

• Estimating their level of expertise within relevant technology fields

• Detecting hot research topics of your direct/indirect competitors

• Mapping the geographical expert distribution


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Approach

1. Landscape profiling Identification of relevant questions to be answered

(e.g. required technology expertise)

2. Landscape mapping Mapping of the technology experts concerning the required profile (smart data analysis, interviews, expert-meetings)

3. Landscape Force-fitting Force-fit of R&D-demand with the identified ResearchLandscape and selection of attractive experts

Picture: http://granaton.com

Semantic search & smart data

Instead of using the opinion of few technology experts, smart data from the invisible web (validated data like patent, scientific papers, etc.) will provide a much broughter data source.

In combination with sematic tools, this data can be connected intelligently and therefore give additional relevant information for decision making


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Case study – ResearchLandscaping for a commercial vehicle producer

To support the OEM in the development of a structured way for the generation of strategic R&D experts within the German research landscape (for research as well as for pre-development) and in the selection and addressing of the most attractive ones.

Results

1. Elaboration of a criteria-set for the selection of strategic R&D-fields2. Scanning of the German R&D-Landscape for relevant research fields3. Force-fit of Volvo R&D-demand with the German R&D-Landscape and

selection of attractive R&D-Field(s)

Aim of the project

Company facts

Branch Commercial vehicles

Employees 100,000

Turnover 23,4 bill. $

Research landscape, exemplary illustration


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Case study – Collection of the required technology expertise in “AD“ from OEM

Technology requirements profile „autonomous driving“

• Sensor Technologies - Distance measurement - Environment recognition - …

• Technology field 2 - Technology 2.1 - Technology 1.x

• ….

Autonomous driving (AD) The autonomous driving concept assumes all real-time driving functions necessary to drive a ground-based vehicle without real-time input from a human operator*

Picture https://www.car-2-car.org/

*) source: wikipedia

https://www.car-2-car.org/


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TrendArena is a powerful visualization platform


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Contact

Antonino ArdilioDr.-Ing. Dipl.-Ing. Des. Head of Technology ManagementTelephone : + 49 (0) 711 / 970-2246E-mail: [email protected]

Joachim Warschat Univ.-Prof. Dr.-Ing. habil. Director and Head of Technology & Innovation ManagementTelephone : + 49 (0) 711 / 970-2081E-mail: [email protected]

Address

Fraunhofer IAONobelstraße 12 70569 StuttgartGermany

http://www.iao.fraunhofer.de

Ed Morrison DirectorPurdue Agile Strategy Lab Telephone : + 1 216 650 7267 E-mail: [email protected]

http://www.iao.fraunhofer.de/

fraunhofer iao market exploration

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