The interactive fair for leisure and travel

Information for exhibitors Feb. 19–23, 2014Opening hours 10:00–18:00 www.free-muenchen.de

partner country 2014Partner country 2014

Connecting Global Competence

A T R I U M EAST ENTRANCE

VISITOR PARKING

TO U2 SUBWAY“MESSESTADT OST”

EXHIBITOR PARKING

Central and Eastern Europe, Scandinavia,

overseas travel, cruises

Large show stage

Bavaria, Alpine region, Germany

B6

A4 A5 A6

Mediterranean countries

Motor homes, caravans, tents, accessories

Bicycles and accessories

B4 B5

Diving, surfing, canoes, boats, sailing schools

C4

Preliminary hall diagram for f.re.e 2014

Status: March 25, 2013

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Dear Exhibitors,

During the past few years, we have worked with you to continuously develop Bavaria’s largest trade fair for leisure and travel. For the upcoming f.re.e, we are planning to add another new attraction to the fair’s concept. Recreation and mobility play an increasingly important role among the fair’s visitors. For this reason, the sectors for Caravanning & Mobile Recreation and Bicycles will be located in the immediate vicinity of one another in the future. Making this change allows use to create a thematic axis of mobility together with Munich Car Days. By participating in f.re.e 2014, you are helping this event remain a permanent institution in recreation and vaca - tion planning in Southern Bavaria. To ensure that visitors are even more enthusiastic about the “best time of year,” we want to continue working with you in the future to present a comprehensive and diverse range of travel and recreation alternatives.

f.re.e is an experience to remember for the entire family. More than 110,000 visitors from the region of Germany with the strongest purchasing power await you. The fair features six exhibition sectors with a diverse range of products and services for personal vacation and recreation planning. They range from vacations in Germany, overseas travel and trips with motor homes to a diverse range of recreational activities such as cycling, water sports and climbing. In addition, personal advice and the chance to test products directly at the fair help to make f.re.e a unique experience. Together with you—our exhibitors—we will give visitors a diverse and exciting range of exhibits in the coming year, as well.

Dr. rEinharD PFEiFFErManaging Director

BarBara MüllErExhibition Director f.re.e

Enthusiastic visitors, highly satisfied exhibitorsOutlook: Strong sales at f.re.e 2014

In February 2014—just in time to kick off the season—tens of thousands of visitors will come to f.re.e again to gather information about the latest trends and developments in the sector for recreation and travel. Its experience-oriented character, extensive range of exhibits and spec -tacular program of related events make f.re.e Bavaria’s undisputed favorite trade fair for leisure and travel.

As an exhibitor, you should profit from that! With some 70,000 m2 of exhibition space, f.re.e 2014 is the perfect platform for selling your products and

services and getting new customers. It features six different theme worlds—Travel, Health & Wellness, Water Sports, Caravanning & Mobile Re -creation, Outdoor and Bicycles—where visitors can try out your products at the fair—an un beat able sales argument.

In addition, various activity areas, show stages and an extensive program of related events give you plenty of opportunities to effectively show-case your products outside your exhibition stand—and without any additional costs. Book your exhibition stand today. Visitors who attend f.re.e

have a great deal of purchasing power, so the outlook for sales is very promising. In 2013 alone, more than 110,000 enthusiastic visitors gave some 1,100 exhibitors from 60 countries around the world outstanding sales opportunities. 90% of all visitors said that they made purchases or placed orders at f.re.e or were planning to do so at a later point in time.

Prominent guests and extensive PR and advertising activities will ensure an strong media response again in 2014 and guarantee nationwide coverage of f.re.e 2014.

f.re.e 2013—a record of success in numbers

large crowds at f.re.e 2013• 110,000 visitors • 1,100 exhibitors from 60 countries around the world • 70,000 m2 of exhibition space • 800 domestic and international journalists

Visitor profi le • 89% private visitors, 11% trade visitors • Great deal of purchasing power • 90% interested in making purchases at f.re.e or later• 73% percent of all visitors have a net household income of EUR 2,000 per month,

19% have more than EUR 5,000

Source: Exhibitor and visitor survey by TNS Infratest GmbH. f.re.e is a FKM-certifi ed event.

good, very good or excellent

will probably participate again

Exhibitors

85%

92%

good, very good or excellent

will probably attend again

Visitors

89%

93%

very large, large or moderate utility 90%

Overall rating

TRAVEL

Make our visitors want to travel!Present your tourism o� ers on the most attractive exhibition space in Bavaria.

Diversity and internationality are what give the theme world for travel—which is the heart of f.re.e—its unique flair. The fair features three exhibition halls of the most enticing vacation destinations in the world: overseas travel, city trips, active vacations and beach holidays. Your tourism offers should be part of it! The approximately 30,000 m2 of exhibi -tion space is clearly broken down according to vacation regions. As a result, visitors are guided directly to their dream destination. However, you can also make an effective presentation outside of your exhibition stand—at the large multimedia show stage in Hall A4 or with image films and documentaries in our popular Vacation Cinema—and it’s all free of charge for our exhibitors! And in 2014, the Partner Country Croatia and the special area for “Travel on Water/Cruises” will also attract people who love to travel to the fair.

“We have been exhibiting at f.re.e for several years now. For us, it is the most important event of all, and we have also invited several customers to attend the fair. Many of the people who visited our stand also booked trips there. It is important for us to get to know our customers personally, and f.re.e is the perfect place to do so. Of course, we also use f.re.e to make new business contacts and to intensify existing ones.” Franz Gerstmayr, Tourism/Marketing Geldhauser Die Münchner Busreisen

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Our visitors are looking forwardto your offers

• Tourism organizations/offices• Hotels, club facilities, holiday homes, holiday flats • Travel agencies• Tour operators• Horse-riding holidays• Golf tourism• Wellness & beauty• Means of transportation/ transportation companies• Leisure facilities• Travel accessories• Campgrounds• Photography• Publishing companies, specialty magazines,

trade literature

Facts

• 92% of visitors gave the Travel sector a rating of good, very good or excellent.

• Germans spent EUR 63.3 billion on travel vacations in 2012 (Travel Analysis 2013).

Travel inFO

HEALTH & WELLNESS

The trend toward doing something for one’s own health and well-being is unbroken. Health, wellness, and fitness offers are in great demand. In this sector in particular, customers rely on personal advice before making a purchase. f.re.e is the perfect place to convince our health-conscious audience about your products and services! You can also use our large health stage to make convincing arguments about your products and services free of charge. Experience has shown that taking advantage of this offer will lure even more interested visitors to your stand. In 2014, a new focal point for Mobility/Fitness will generate even more attention among visitors and the press.

“For us, f.re.e is important for making new customer contacts and, above all, promoting our cooperation partners’ products. f.re.e is the perfect platform for our trade-show pharmacy because the combination of various topic areas suits our needs perfectly. It allows us to address the widest variety of visitor groups. The topic of Health and Wellness always meets with a great deal of interest, which is why we will be at f.re.e again in 2014.” Jürgen Rohrbach, Stand Director, Aoki Apothekenvertrieb GmbH

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Our visitors are looking forwardto your off ers

• Mobility, exercise and fi tness• Healthy nutrition• Beauty and body care• Well-being and gentle healing• Medicine• Wellness• Services and information• Trade literature, specialty magazines

Facts

• 94% of visitors gave the Health & Wellness sector a rating of good, very good or excellent.

• 84% of exhibitors in the Health & Wellness sector gave the visitor target groups that they reached a rating of good, very good or excellent.

health & Wellness inFO

Fit for success.Call our visitors’ attention to your wellness products!

The range of products and services at f.re.e 2014 is just as diverse as the sector for water sports. Whether it comes to canoes, electric boats, rowboats or inflatable boats: The Water Sports area showcases this entire sector, which also includes surfing, windsurfing, kite surfing, stand-up paddling (SUP), wakeboarding, waterskiing and diving. Your best sales argument is f.re.e’s character as an experience to remember: Visitors can try out several of your products directly at the fair—in the pool and in the canoe adventure world. Visitors interested in diving can borrow a complete set of diving equipment free of charge and try breathing underwater. They can also experience diving for the first time in the beginners’ diving tank. Our Water Sports Stage gives you an additional way to showcase your products. As an exhibitor, you can present your latest trends and developments without any additional costs. Incidentally: The topic of water sports extends beyond Hall A6. Skippers and sailing enthusiasts can get free sailing and charter advice in Hall A4. This attractive range of exhibits will also lure your target group to f.re.e 2014.

“For us, f.re.e really went very well. Our clientele includes beginning scuba divers who know exactly what they want. And there are plenty of them here. The highlight was being able to make presentations on stage on each day of the fair, which allowed us to address an even broader audience: We’ll defi- nitely be back in 2014!”Markus Schempp, Owner, Omni Sub Barbarossa Diving Center

Our visitors are looking forwardto your off ers

• Boats: Electric boats, rowboats, infl atable boats, sailboats

• Boat accessories • Canoes, kayaks, paddle boats • Surfi ng, windsurfi ng, kite surfi ng,

stand-up paddling (SUP)• Waterskiing, wakeboarding• Diving: Diving equipment, diving trips,

diving bases, diving wear • Water tourism, yacht charters, sailing and

motorboat schools, destinations & sailing trips• Rowing • Fishing and fi shing trips • Trade literature, nautical maps

Facts

• 82% of visitors gave the Water Sports sector a rating of good, very good or excellent.

• More than 20 wonderful lakes in the Alpine foothills near Munich mean fantastic water-sport opportunities at f.re.e

Water Sports inFO

Convince our visitors with your sparkling offers.

WATER SPORTS

CARAVANNING & MOBILE RECREATION

The German caravanning industry achieved record-breaking sales during the last two years. For the first time ever, sales surpassed the six billion euro mark in 2012. This positive development will also be reflected at f.re.e: Compared to last year, the amount of exhi -bi tion space in the sector for Caravanning & Mobile Recreation in -creased by 30 percent to some 15,000 square meters in 2013. In addition, the number of brands increased by more than 20 percent to 47 brands! Among other things, these sizeable increases in the caravan and mobile-home sector are the result of visitors with a great deal of purchasing power who come to f.re.e with concrete inten -tions to buy. In other words, perfect conditions for increasing your sales at f.re.e 2014!

The CIVD (Caravanning Industry Association) will make a presentation at f.re.e again in 2014.

“We are extremely satisfied with the results of f.re.e 2013. We had an unbelievably large number of visitors at the stand and had plenty of high-quality discussions. We also sold a considerable number of vehicles. All in all, I get the impression that the visitors at the fair were extremely inter-ested in caravanning. And since this fair is always very well organized, we are looking forward to f.re.e again in 2014.”Eduard Trotter, Sales Director, Freizeit- und Caravanprofi Steiner

Our visitors are looking forwardto your off ers

• Motor homes• Caravans• Accessories and equipment• Other equipment off ers (rentals, fi nancing)• Trade literature, trade journals

Facts

• 82% of visitors gave the Caravanning & Mobile Recreation sector a rating of good, very good or excellent.

• 73% of all visitors have a net household income of EUR 2,000 per month, 19% have more than EUR 5,000

Caravanning inFOS

Vacation mobility.Profit from strong demand and an audience with purchasing power!

Staying active. That is what f.re.e 2014 stands for—especially our Outdoor sector. For our exhibitors, the surroundings couldn’t be more authentic: The CLIMB FREE Boulder Competition in conjunction with the Munich and Highland Section of the German Alpine Club is being held at f.re.e for the sixth time in 2014.

You can also use our outdoor multimedia stage to market your products without any additional costs.

“For us, the Fair for Leisure and Travel is a very effective platform for addressing young families and inter ested adventure vacationers. But what really pleased us this year were all the representatives of the regional daily press who visited our stand. For us, that makes partici-pating in the fair a great success.” Martin Herpich, Globetrotter Ausrüstung

Our visitors are looking forwardto your off ers

• Outdoor, mountain climbing, trekking, climbing, hiking

• Riding clothing and equipment • Winter sports• Golf• Other leisure activities • Sports equipment• Trade literature, specialty magazines

Facts

• 86% of visitors gave the Outdoor sector a rating of good, very good or excellent.

• 136,000 members in the German Alpine Club, Munich & Highland Section, with an upward trend

Outdoor inFOS

Getting out is worthwhile.For you, too—at f.re.e 2014!

OUTDOOR

BICYCLES

The exhibition sector for Bicycles has traditionally been a popular attraction at f.re.e—and according to a survey of visitors by TNS Infratest, demand increases from year to year. In 2013, more than one out of every three visitors attended the fair specifically to gather information about the latest develop-ments in the bicycle sector. Nearly 40 bicycle brands were represented at the fair, and the trend is rising. The result: f.re.e 2014 will feature an entire hall dedicated to the hot topic of bicycles! Our integrated success concept will also be continued in 2014: Visitors can test drive e-bikes, recumbent bikes, trekking bikes, city bikes and mountain bikes at two large test courses. There will also be vacation offers, bicycle accessories and consulting services on topics such as GPS. You can also present your new products and bike-tour offers to a broad-based audience outside of your exhibition stand: on our Cycling Stage—which of course is free of charge!

“For us, f.re.e has special significance because it allows us to make optimum use of synergy effects. Visitors who are interested in the Caravanning and Outdoor sectors are also interested in our touring, trekking and city bikes.” Kai Schultz, Sales Director, Simplon

Our visitors are looking forwardto your off ers

• E-bicycles, mountain bikes, touring bicycles, city bicycles, racing bikes, recumbent bicycles, children’s bicycles, specialty bikes

• Bicycle transport: Delivery bicycles, child and cargo trailers, bicycle carriers

• Bicycle accessories, spare parts, equipment, clothing

• Bicycle tourism with the slogan “City, Country, Bike”: Tour operators, bike regions and routes

• GPS• Trade literature, specialty magazines

Facts

• 91% of visitors gave the Bicycles sector a rating of good, very good or excellent.

• Nearly 40 bicycle brands were represented at f.re.e 2013.

Bicycles inFOS

Boost your sales!f.re.e 2014 is the place to do so!

Additional information and order forms will be sent to you by our cooperation partner in the autumn of 2013:f.re.e Media Services, c/o jl.medien e. K.Contact: Ms. Vera TrollTel. +49 89 666166-51Fax +49 89 666166-57E-mail info@free-mediaservices.dewww.free-mediaservices.de

Even more attention for your companyThe diverse range of advertising opportunities at f.re.e 2014

Online and mobile catalogs: As a f.re.e exhibitor, you can present your company to your target group before the fair even begins. Exhibitors are automatically listed in the online catalog at www.free-muenchen.de, which can be called up all year, and in the mobile catalog for smart-phones. Besides your company’s particulars, the online catalog also allows you to book additional entries (destinations, brands, new products on display at the fair). Based on this information, visitors can put together their own personal trade-fair itinerary.

“f.re.e Daily” magazine: Our “f.re.e Daily” magazine is on display at the trade-fair center (circulation: approx. 50,000 copies) and is an attractive way to inform visitors about which

exhibits can be found in which exhibition halls, the exhibitors themselves, and the daily program of related events. As an exhibitor, you will auto -matically be listed in the magazine if you confirm your stand proposal before it goes to print. You can also call attention to your products and services among our visitors, who have a great deal of purchasing power, with an ad or logo placement.

Visitor newsletter: As of September 2013, eight newsletters will inform more than 8,000 subscribers (and counting) about the various topics and offers that pertain to f.re.e 2014. Take advantage of this interesting medium as a platform for your advertise-ment or logo and to call visitors’ attention to your exhibit at f.re.e.

All important information and order forms for the above-mentioned presentation alternatives at f.re.e 2014 are available in the Exhibitor Services folder, which the f.re.e Exhibition Group will send to registered exhibitors as of the autumn of 2013.

advertising space at the trade-fair center: Expand your presence at the fair—e.g. to other halls, the corridors between the halls or even out -doors. A detailed overview of products and prices will be available online at www.free-muenchen.de as of the autumn of 2013.

f.re.e advertising materials: Promote your exhibit by ordering f.re.e posters, the f.re.e visitor brochure and f.re.e stickers – all of which are free of charge. The order form can be found in the documents that are sent to all exhibitors when they confirm their stand proposals.

Vouchers for one-day tickets: Invite your custom -ers and business partners to your exhibition stand with vouchers for one-day tickets to f.re.e 2014.

Your benefit: You only pay for the vouchers of customers who actually attend f.re.e.

related events/activity stages: Use our activity stages and the Vacation Cinema to effectively present your products and services to our audience of visitors. These promotion platforms are free of charge for all exhibitors!

f.re.e Journal special supplement: More than 400,000 copies of the f.re.e Journal will be included in two Munich daily newspapers—“Münchner Merkur” and “tz”—shortly before f.re.e 2014, giving you a number of advertising possibilities. The supplement is free of charge and will also be on display at the trade-fair center.

Scavenger hunt: We are continuing our popular sweepstakes again in 2014. You can donate attractive prizes and call additional attention to your products and services, among other things in our sweepstakes flyer and the f.re.e Journal.

Press services: Generate interest in your products and services among the numerous journalists at the fair. Simply book an electronic press com-partment or a press compartment at the trade-fair center. Hold a press conference to announce your events or VIP guests. If you notify us about your activities, we would be pleased to include them in our online press-event calendar at www.free-muenchen.de.

Marketing for f.re.e: The integrated commu-nications concept for f.re.e 2014 includes online and offline activities for an enormous media presence: Marketing and PR activities range from promotional and coverage in classic media such as print and radio to online activities that generate a great deal of attention such as our visitor newsletter, social-media activities and on-line banners. Add to that billboards in and around Munich and special publications and supple-ments in daily newspapers and trade journals.

Caravanning & Mobile recreation, Water Sports, Outdoor and Bicycles sectors

9–50 m² EUR 85

51–100 m² EUR 75

101–500 m² EUR 65

501 m² and more EUR 55

Travel and health & Wellness sectors(5% discount starting at 250 m²)

Row stand (one side open)

EUR 111

Corner stand (two sides open)

EUR 116

End stand (three sides open)

EUR 121

Island stand (four sides open)

EUR 126

Prices in 2014Participation fees—net per m²

Main exhibitors Prices do not include the following: • Mandatory communications fee: EUR 100• AUMA fee: EUR 0.60/m²• Flat-rate waste-disposal fee: EUR 1.50/m²• VAT

Co-exhibitors and additionally represented companies • Registration fee: EUR 100• Co-exhibitors and/or additionally represented companies must be registered

with the f.re.e Exhibition Management Offi ce. They will be included in all fair-related media to the same extent as main exhibitors. The mandatory communications fee for this is included in the registration fee.

• Rental fee for space • Modular stand system incl. 1 closet with door• Furniture • Carpeting• Lighting, electricity incl. grounding and consumption• Graphics • Stand cleaning, flat-rate waste-disposal fee

PRICE EXAMPLES • All-inclusive stand in the Travel, Health & Wellness sectors 9 m²: EUR 2,130.40 plus VAT • All-inclusive stand in the Caravanning & Mobile Recreation,

Water Sports, Outdoor and Bicycles sectors 9 m²: 1,815.40 plus VAT

Take advantage of the most convenient way to participate in the fair. Book one of our all-inclusive stands!

They already include the following services:

Our all-inclusive off ers for you

Organizer Messe München GmbH, Messegelände, 81823 München, GermanyVenue Trade Fair Center East, East Entrance, Halls A4–A6, B4–B6Dates Wednesday–Sunday, February 19–23, 2014

Opening hours Daily 10:00–18:00

www.free-muenchen.deSpace allocation begins: July 1, 2013

Contacts Exhibition Director Barbara Müller, Tel. +49 89 949-20210

Travel, Bicycles, Outdoor Jessica Tilly, Tel. +49 89 949-20212

Health & Wellness, Caravanning & Mobile Recreation Jutta Zinsmeister, Tel. +49 89 949-20211

Water Sports Stefanie Geissler, Tel. +49 89 949-20213

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