free on friday webcast: overthrowing dead culture
DESCRIPTION
TRANSCRIPT
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Overthrowing Dead Culture
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Two Ways to Watch:With or Without Chat
(full-screen video)
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Overthrowing Dead Culture
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“We’re not making computers. We’re overthrowing dead
culture.”
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The Growing Disconnect
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1980’s
1990’s
2000’s
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Same s*#%.Different decade.
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overthrowingdeadculture.com
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5 Ways toOverthrow
Dead Culture
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ExpectationsSome Ideas
No Silver BulletsDisagreement :)
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“To-Don’t”List
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What works?(how do you know?)
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MeetingsTravel
Letters/PubsData
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Do what you do best.Outsource the rest.
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TechnologyTraining
“Marketing”
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What won’t you do this year?
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Flip Your Budget
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Text
“Admissions Funnel”
ProspectsInquiries
ApplicantsAdmittedEnrolled
$$$$ $$$$
???? ????
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Text
“Admissions Funnel”
ProspectsInquiries
ApplicantsAdmittedEnrolled
$$$$$$$$
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PrioritiesMindset
SpendingTools
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VisitParentsWebsitePrint
Art & Science Group
Influencers:
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PrintTravelNamesPostage
Budget:
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Print?
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Information Empowerment
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Know Thyself. (no, really)
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Elevator Pitch(get on the same page)
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“TargetX offers technology and consulting services to help colleges
recruit best-fit students. What makes us unique is our dedication to
providing industry expertise in an accessible and entertaining way.”
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Exercise“Tell me about ____ College.”
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Exercise Part 2“Ok, what makes
us unique?”
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“Personal”“13:1”
“Close to the City”“World-Class Faculty”
“Study Abroad”“47 majors, 115 activities”
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BrainstormDecideShare
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Chat Check-In
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Qualify Inquiries
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$2,073/studentSource: Cost of Recruiting, Noel-Levitz
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How much does it cost to have an
uninterested student in your database?
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Does a huge number of inquiries actually hurt your ability to recruit
best-fit students?
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50,000 inquiries10 recruiters =
5,000 each
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Yield.
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CampaignAre you still interested?
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Yes, I’m still interested.No, I’m not interested.
Maybe, I have questions.
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Do you have the guts to remove the “no’s?”If not, why not?
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Rethink the Team
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TalentTools
Training
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TalentCustomer service?Sales experience?
Tech-savvy?Entry-level?
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ToolsCRM
SmartphoneLaptop
Wifi
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TrainingSales & Financial Aid
Customer ServiceTechnology
Different Conferences
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AttractDevelopRetain
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30-Every-90
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Create “To-Don’t” ListFlip Your Budget
Know ThyselfQualify InquiriesRethink the Team
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Our Belief:Institutional Change=
f(small ∆’s,time)
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Chat Check-In
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Next WebcastThe Perfect Storm:
An iThink Wrap-upOctober 8th
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overthrowingdeadculture.com
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Overthrowing Dead Culture
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targetx.com/youtube