freelancer.com email audit

Freelancer.comNewsletter flow

Created by MailCharts.com

Let’s check MailCharts for their emails.

Let’s check MailCharts for their emails.

Alright, let’s pick this one.

Let’s look at the whole email before diving in…


Great, we’ve reached the end of the email.


Great, we’ve reached the end of the email.

Back to the top…

Email subject: “4 ways to Boost Your Online Presence"


The header image totally aligns with the subject.



This is lovely!



This is lovely! Also, the whole banner is clickable! :)

Buuuut, the logo isn’t clickable. I would expect this to take me

to freelancer’s homepage.


Buuuut, the logo isn’t clickable. I would expect this to take me

to freelancer’s homepage.

Not a biggie though :)


Nice personalized greeting (your real name appears here)



Email subject: “4 ways to Boost Your Online Presence"This copy is amazing. Spot-on

for their target audience!


Email subject: “4 ways to Boost Your Online Presence"This copy is amazing. Spot-on

for their target audience!

Nice transition!

Email subject: “4 ways to Boost Your Online Presence"One way…


Two… Four!

Three…


Two…

The subject perfectly aligns with the content.

Three…

Four!


Two…

The subject perfectly aligns with the content.

Three…

Four!I LOVE it when this happens.

Ok, let’s find some bloggers!

Look at that!

Look at that! This perfectly aligns with the button we clicked.

Look at that!

Experiences this great are rare, sadly.

This perfectly aligns with the button we clicked.

Let’s keep going

Easy to understand “how it works” section


Prominent form with no distractions.


Prominent form with no distractions.

This user experience is amazing. I bet Freelancer makes a LOT of money from

their emails.

Let’s keep going

Relatively short form (only 6 fields)


Nice CTA that’s impossible to miss.



Come on… you KNOW my email!



Come on… you KNOW my email!

This makes me sad, we were doing so well :(

Let’s keep going

Relevant and impressive stats — nicely done.

Great helper copy.

These guys know what they’re doing…

Adds credibility

Adds credibility

Clicking this scrolls you to the top (so you can fill out the form).

Adds credibility

I wish this animated back up instead of refreshing

the page. I thought this opened a new tab for a second.

Clicking this scrolls you to the top (so you can fill out the form).

Back in our email

Back in our email

What happens if I click this?

Wow, another personalized landing… just for Website Designers!


Same structure, different content. This is perfect.


Same structure, different content. This is perfect.

We were going to stop here, but check this out…

When you enter your email information…

2 new fields appear


2 new fields appear


… and if they recognize your email address, they ask

you to log in!

2 new fields appear



you to log in!

This is brilliant.

2 new fields appear



you to log in!

This is brilliant.

I could log in directly if you passed my email address

from the email ;)

Freelancer.com’s email marketing efforts must drive a ton of money. This would

explain such an outstanding experience.

Emails these great are rare to find and always a delight to interact with.

freelancer.com email audit

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