Brand No. of Outlet(s)

Regional Location(s) Average Area

Fresh Choice Restaurants 26 Northern & Southern California >6000 sq. ft.Zoopa 1 Seattle, Washington Fresh Choice Express 5 Dallas, Texas; Seattle, Washington 1000-2000sq. ft.Espresso Roma Coffee Houses

10 Oregon. Southern California, Colorado >3000 sq. ft.

Unit Location Function Size/CapacityFarmland Amapola Ranch & Toro

Canyon, Sta. BarbaraCertified Organic Farmland >100 Acres

Central Kitchen South San Francisco Food Processing & Distribution 72000 sq. ft.Bakery San Francisco Food Processing & Distribution 17000 sq. ft

Head Quarter: Emeryville, CA

42 Outlets under 4 brands

5 Fresh Choice Express

Expansion before bankrupcy

26 Fresh Choicerestaurants

2 Farms (250 Rai in total)

1 Zuppa

Organic Farms

Central Kitchen

Outlets

•

Northern California Restaurants• 26 operating Fresh Choice restaurants and 3 building leases secured but not yet developed in Northern California and 1 Zuppa brand restaurant in the Seattle Area

• Mixture of free standing, in line, and major regional shopping center locations

• Average restaurant size = 600+ sq. m.

• Average sales per sq. m. = $1,500

• Open from 11:00 AM to 9:00 PM Daily

• Average ticket = $8.75 - $9.50

•Target unit food cost and labor cost=30% each

• Caters to people looking for a value meal with plenty of choices

( plus 1 Zuppa brand restaurant in the Seattle area)

Obesity Trends* Among U.S. Adults BRFSS, 1986(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14%

Obesity Trends* Among U.S. AdultsBRFSS, 1987

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14%

Obesity Trends* Among U.S. AdultsBRFSS, 1988

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14%

Obesity Trends* Among U.S. AdultsBRFSS, 1989

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14%

Obesity Trends* Among U.S. AdultsBRFSS, 1990

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14%

Obesity Trends* Among U.S. AdultsBRFSS, 1991

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19%

Obesity Trends* Among U.S. AdultsBRFSS, 1992

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19%

Obesity Trends* Among U.S. AdultsBRFSS, 1993

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19%

Obesity Trends* Among U.S. AdultsBRFSS, 1994

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19%

Obesity Trends* Among U.S. AdultsBRFSS, 1995

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19%

Obesity Trends* Among U.S. AdultsBRFSS, 1996

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19%

Obesity Trends* Among U.S. AdultsBRFSS, 1997

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% ≥20%

Obesity Trends* Among U.S. AdultsBRFSS, 1998

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% ≥20%

Obesity Trends* Among U.S. AdultsBRFSS, 1999

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% ≥20%

Obesity Trends* Among U.S. AdultsBRFSS, 2000

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% ≥20%

Obesity Trends* Among U.S. AdultsBRFSS, 2001

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

Obesity Trends* Among U.S. AdultsBRFSS, 2002

No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

Obesity Trends* Among U.S. AdultsBRFSS, 2003

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

Obesity Trends* Among U.S. AdultsBRFSS, 2004

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

Obesity Trends* Among U.S. AdultsBRFSS, 2005

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

Obesity Trends* Among U.S. AdultsBRFSS, 2006

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

Obesity Trends* Among U.S. AdultsBRFSS, 2007

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

Obesity Trends* Among U.S. AdultsBRFSS, 2008

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

Obesity Trends* Among U.S. AdultsBRFSS, 2009

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

Obesity Trends* Among U.S. AdultsBRFSS, 2010

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

Fresh Choice Express

Expansion before bankrupcy

Fresh ChoiceCluster

2 Farms

Fresh Choice restaurant cluster

Farms

5 FORCES MODEL5 FORCES MODEL

Bargaining power of Suppliers (Strong)

Threat of Substitute Products (Weak)

Threat of New Entrants (Strong)

Competitive Rivalry (Strong)

Bargaining Power of Customers (Weak)

Threat of Substitute Products (Weak)

Bargaining Power of Customers (Weak)

5 FORCES MODEL5 FORCES MODEL

Bargaining power of Suppliers

(Strong)

Threat of Substitute Products (Weak)

Bargaining Power of Customers (Weak)

5 FORCES MODEL5 FORCES MODEL

Bargaining power of Suppliers (Strong)

Threat of Substitute Products (Weak)

Threat of New Entrants (Strong)

Bargaining Power of Customers (Weak)

5 FORCES MODEL5 FORCES MODEL

Bargaining power of Suppliers (Strong)

Threat of Substitute Products (Weak)

Threat of New Entrants (Strong)

Competitive Rivalry (Strong)

Bargaining Power of Customers (Weak)

5 FORCES MODEL5 FORCES MODEL

 Annual Revenues - WHOLE FOODS MARKET INC (WFM)

Annual Revenues - TARGET CORP (TGT)

Annual Revenues - COSTCO WHOLESALE CORP (COST)

Competitive Rivalry (Strong)

Addressing Obesity: Personalized Nutrition

Colorful Varieties Of Fruits And Vegetables Contain Important Phytonutrients That Neutralize Free Radicals In The

DNA To Protect The Body From Oxidative Damage That Leads To Aging And Disease

Key Phytonutrients

Cardiovascular HealthCancer ProtectionAnti-Inflammatory

Vision HealthIncreased Immunity

Cancer ProtectionVision Health

Neurological HealthCancer Protection

Increased Immunity

Plums

PurpleCarrots

BlackBerries

Acai

GojiBerries

Grapes

Eggplant

BlueBerries

Blue/Purple

Plums

PurpleCarrots

BlackBerries

Acai

GojiBerries

Grapes

Eggplant

BlueBerries

Blue/Purple

Kiwis

Spinach

BrusselsSprouts

RomaineLettuce

Kale

GreenBeans

Avocados

Broccoli

Green

Kiwis

Spinach

BrusselsSprouts

RomaineLettuce

Kale

GreenBeans

Avocados

Broccoli

Green

Apples

BellPeppers

TomatoesStraw-berries

Rasp-berries

Cran-berries

Cherries

Beets

Red

Apples

BellPeppers

TomatoesStraw-berries

Rasp-berries

Cran-berries

Cherries

Beets

Red

Melons

Pumpkins

SweetPotatoes

Squash

Peaches

Oranges

Mangoes

Carrots

Orange

Melons

Pumpkins

SweetPotatoes

Squash

Peaches

Oranges

Mangoes

Carrots

Orange

Consumers Want To Increase Their Consumption Of Fruits And Vegetables But Have A Difficult Time Doing So

Lack OfKnowledge

Consumers Indicated In A Recent Yankelovich Report That Getting More Fruits And Vegetables Daily Is The Most Important Part Of A

Healthy Diet…Even More So Than Reducing Fat And Cholesterol

Consumers Tend To Blame Themselves And Not Food

Companies, Supermarkets, OrFoodservice EstablishmentsFor Not Meeting Daily Fruit

and Vegetable Consumption

Taste & Flavor

Only Like Certain Items

Refrigerator Space

Food Safety

High PricesFor Fresh & Organic

Short Shelf Life

Food Spoilage

Wastage

Planning

Shopping

Preparing

On-The-Go Opportunities

Personal Targets

How To Prepare

Health Features

Foodservice Options

Too Difficult

HighCost

Lack OfTime

Personal Profile

PersonalizedPlan

Demographic

s

FoodLikes

/Dislikes

Meal Patterns

Shopping Habits

Cost Issues

Family Needs

Daily Targets

Personal Goals

Best Strategies

Personal Daily/Weekly Plan

Shopping Lists

Retail Produce Price Specials

Support Products

Educational Info

Online Dashboard

100% Juices

Smoothies

Salads

Soups

Toppings

Main CourseOfferings

WholeFruits

On The GoLunches

HealthySnacks

Appetizers

Baked ItemsWith Fruit

SpecialSelectionsFor Kids

Dining OutOptions

BreakfastSide

Dishes

Color AddingIdea Template Categories

Potential CP Group Collaboration Opportunities With

• Participating In And Leveraging Our Certified Organic Farming Initiative

• Incorporating Potential Thai Food Modules In New MealCenter Formats

• Adding Thai Shrimp And Other Thai Items To Fresh Choice Menus

• Producing Thai Items In Our Central Kitchen and/or Bakery For The California Market

• Introducing the Fresh Choice Brand and New Restaurant Formats To Selected Asian Markets

• Taking The DailyColors Personalized Nutrition Platform To Selected Asian Markets

• Introducing Espresso Roma Coffee Houses In Major Office Complexes In Selected Asian Markets

Thank You