fresh paid search updates - jo stumpner of topfloor technologies
TRANSCRIPT
![Page 1: Fresh Paid Search Updates - Jo Stumpner of TopFloor Technologies](https://reader031.vdocument.in/reader031/viewer/2022032217/55a99f651a28ab0b718b45da/html5/thumbnails/1.jpg)
PPC Fresh Search Marketing
Updates – MIMA
October 11, 2012
Welcome!
Jo Stumpner
PPC Marketing Director
Top Floor Technologies
@jostumpner
Twitter: @jostumpner @topfloortech
![Page 2: Fresh Paid Search Updates - Jo Stumpner of TopFloor Technologies](https://reader031.vdocument.in/reader031/viewer/2022032217/55a99f651a28ab0b718b45da/html5/thumbnails/2.jpg)
Table of Contents
1. The Basics
2. How, Where & Why
3. Who Are We & Who Wants Us?
Twitter: @jostumpner @topfloortech
![Page 3: Fresh Paid Search Updates - Jo Stumpner of TopFloor Technologies](https://reader031.vdocument.in/reader031/viewer/2022032217/55a99f651a28ab0b718b45da/html5/thumbnails/3.jpg)
THE BASICS
Please Tell Me You Are Using These! But Not These….
Twitter: @jostumpner @topfloortech
![Page 4: Fresh Paid Search Updates - Jo Stumpner of TopFloor Technologies](https://reader031.vdocument.in/reader031/viewer/2022032217/55a99f651a28ab0b718b45da/html5/thumbnails/4.jpg)
The Basics - Why PPC Marketing?
Moment of Relevance
Twitter: @jostumpner @topfloortech
![Page 5: Fresh Paid Search Updates - Jo Stumpner of TopFloor Technologies](https://reader031.vdocument.in/reader031/viewer/2022032217/55a99f651a28ab0b718b45da/html5/thumbnails/5.jpg)
Increased Exposure
Twitter: @jostumpner @topfloortech
The Basics - Why PPC Marketing?
![Page 6: Fresh Paid Search Updates - Jo Stumpner of TopFloor Technologies](https://reader031.vdocument.in/reader031/viewer/2022032217/55a99f651a28ab0b718b45da/html5/thumbnails/6.jpg)
The Basics – Google Says!
Google Recommendations
Twitter: @jostumpner @topfloortech
![Page 7: Fresh Paid Search Updates - Jo Stumpner of TopFloor Technologies](https://reader031.vdocument.in/reader031/viewer/2022032217/55a99f651a28ab0b718b45da/html5/thumbnails/7.jpg)
The Basics – Enhance Those Ads
Site Link Extensions
Location Extensions
Phone Extensions
Social Extensions
Twitter: @jostumpner @topfloortech
![Page 8: Fresh Paid Search Updates - Jo Stumpner of TopFloor Technologies](https://reader031.vdocument.in/reader031/viewer/2022032217/55a99f651a28ab0b718b45da/html5/thumbnails/8.jpg)
The Basics – Enhance Those Ads
Product Listing Ads
Twitter: @jostumpner @topfloortech
![Page 9: Fresh Paid Search Updates - Jo Stumpner of TopFloor Technologies](https://reader031.vdocument.in/reader031/viewer/2022032217/55a99f651a28ab0b718b45da/html5/thumbnails/9.jpg)
The Basics – Sharing is Nice
Google Analytics
• Goals
• Bounce Rate
• Page Views/Visits
Twitter: @jostumpner @topfloortech
![Page 10: Fresh Paid Search Updates - Jo Stumpner of TopFloor Technologies](https://reader031.vdocument.in/reader031/viewer/2022032217/55a99f651a28ab0b718b45da/html5/thumbnails/10.jpg)
HOW, WHERE & WHY
Reaching & Engaging the CEC
(aka: Chief Executive Customer)
Twitter: @jostumpner @topfloortech
![Page 11: Fresh Paid Search Updates - Jo Stumpner of TopFloor Technologies](https://reader031.vdocument.in/reader031/viewer/2022032217/55a99f651a28ab0b718b45da/html5/thumbnails/11.jpg)
How, Why & Where – Site Remarketing
Twitter: @jostumpner @topfloortech
![Page 12: Fresh Paid Search Updates - Jo Stumpner of TopFloor Technologies](https://reader031.vdocument.in/reader031/viewer/2022032217/55a99f651a28ab0b718b45da/html5/thumbnails/12.jpg)
How, Why & Where - YouTube
Twitter: @jostumpner @topfloortech
![Page 13: Fresh Paid Search Updates - Jo Stumpner of TopFloor Technologies](https://reader031.vdocument.in/reader031/viewer/2022032217/55a99f651a28ab0b718b45da/html5/thumbnails/13.jpg)
Twitter: @jostumpner @topfloortech
How, Why & Where - Mobile
![Page 14: Fresh Paid Search Updates - Jo Stumpner of TopFloor Technologies](https://reader031.vdocument.in/reader031/viewer/2022032217/55a99f651a28ab0b718b45da/html5/thumbnails/14.jpg)
WHO ARE WE & WHO WANTS US?
Scared of Commitment? PPC Can Help!
Twitter: @jostumpner @topfloortech
![Page 15: Fresh Paid Search Updates - Jo Stumpner of TopFloor Technologies](https://reader031.vdocument.in/reader031/viewer/2022032217/55a99f651a28ab0b718b45da/html5/thumbnails/15.jpg)
Who Are We & Who Wants Us
Dip Your Toe In With PPC
• Key Benefits
• Tag Lines
• Unique Value Props
Twitter: @jostumpner @topfloortech
![Page 16: Fresh Paid Search Updates - Jo Stumpner of TopFloor Technologies](https://reader031.vdocument.in/reader031/viewer/2022032217/55a99f651a28ab0b718b45da/html5/thumbnails/16.jpg)
Who Are We & Who Wants Us
Going Global
Twitter: @jostumpner @topfloortech
![Page 17: Fresh Paid Search Updates - Jo Stumpner of TopFloor Technologies](https://reader031.vdocument.in/reader031/viewer/2022032217/55a99f651a28ab0b718b45da/html5/thumbnails/17.jpg)
Thank You!!
Twitter: @jostumpner @topfloortech
Jo Stumpner
PPC Marketing Director
@jostumpner