friendticker 2010 slideshare information
DESCRIPTION
Friendticker is a location-based mobile marketing platform that puts brands in front of customers by adding virtual check-ins to their brand or venue. Friendticker gives real-life value to a customer's mobile actions beyond the gaming aspect of first generation virtual check-in technology.TRANSCRIPT
Information
What is Friendticker?
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06.04.2010
For Businesses
An easy real-time
Interactive, location
based marketing
channel
For Consumers
Real world benefits
for mobile actions
What's new and different?
Friendticker is a tool for advertisers and marketers in order to increase and retain
brand interaction and thus loyalty for mobile campaigns
– plus keeping the fun for consumers.
friendticker.com
The loyalty mechanism: Example
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Check in on any
location in your
city with
iPhone App
Servtag
Share your
success among
Friends on
Collect 4 ft
Check-ins
and receive
an ITEMs
Flughafen
Berlin-Bra
Get your benefit
from a brand – e.g.
a real football!
(Example:
Vouchers.
Coupons,etc)
Benefits for easyJet
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friendticker.com
Customer acquisition Customer loyaltyBrand interaction
Customer uses the mobile
phone to interact with your
brand
Sharing the brand among social
networks
Get new customers by offering
cheap flights in the city (Shops,
Restaurants, Bars, etc.)
Give amazing incentives to your
existing customers for virtual
check-ins at your airports
Location-based and contextual advertising
Loyality mechanism: benefits along the value chain
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CPM brand
exposure
Customer list
CPM
Customer
interaction
CPM
Customer
list leads
CPM
CPM
brand
exposure
Servtag
ITEM is
promoted on FT
User signs in
for ITEM
User performs
ITEM rules
(Check-in)
User
receives ITEM
User is
rewarded
BENEFITS FOR BRANDS
T-Shirts
Campaign types
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friendticker.com
Digital punch cards (e.g. “Check in 5 times, get a
benefit provided by Partners”)
ITEM as Raffles (e.g. “each x Check-in has
the chance to win a price”)
ITEM for Special Event promotions
Specials for the user who checks in most often.
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friendticker in the press
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friendticker.com
Situation:
• Brands want to stay connected with customers on any platform. And today more
and more of their customers are mobile.
Problem with existing mobile marketing:
• Traditional mobile marketing campaigns are ineffective and inefficient
• There is no interaction and feedback from consumers to achieve traceable results
(success measurement is needed)
• So far, there is no benefit for the user when using Mobile Marketing instruments –
this is why they don’t use it
• Setting-up a own geo-relevant service is costly and requires detailed knowledge of
referring technologies
• Until recently: the mobile channel had no big reach
• These things have changed!
The „mobile“ problem we address for brands
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friendticker.com
Contact
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06.04.2010
Dr. Florian Resatsch
servtag GmbH
Chausseestraße 16
10115 Berlin
Germany
www.servtag.com
twitter.com/friendticker
Servtag