from analytics to analysis to action - ga event, san francisco 2011
DESCRIPTION
Take it from Analytics to Analysis to Action with the new and improved Google Analytics features, alerts, custom reports and dashboards.TRANSCRIPT
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How do I get to Actionable Insight?
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Impressive, Improved Features in V5All Standard Features -‐ Premium Not Required
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Finding Ac;onable Insight Requires Advanced Setup
The Power is Not on by Default
Overview
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Intelligence Events
Custom Reports
Dashboards3
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New!
Improved!
Improved!
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Start with Business Question•What creative is/isn’t working in our ads?
•What email promotions are best?
• Is our investment in social paying off?
•Who is/isn’t converting?
•Why don’t people sign-up/buy?
•What are the best/worst performing campaigns?
•Where should I invest more/less?
•What pages/steps are/aren’t performing?
• Is our site working???
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Intelligence Events
Custom Reports
Dashboards3
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Intelligence Events
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Manual Analysis•Date Range Comparison
•Advanced Segments
•Dimension Drilling
Automated Analysis• Intelligence Report
•AlertsVs.
Intelligence Events
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Immediate Attention Needed•Drop/Spike in Goal Conversions
•Drop/Spike in Orders
•Drop/Spike in Specific Traffic Sources
•Drop/Spike in Bounce Rate
•Drop/Spike in 404s
• Analytics Tracking Code Issues
• Code Breaks/Site Errors
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Intelligence Events
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Reports
Daily (Larger)
Weekly
Monthly (Smaller)
Intelligence Events
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Automatic Alerts
What Changed?Efficient way to sort through what changed
Intelligence Events
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Custom Alerts
Don’t wait until you have time to get to the Data.
Make it come to you!
Intelligence Events
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Manage Custom Alerts
Create New Alert
Intelligence Events
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Create a Custom Intelligence Alert
You Deserve a VacationAutomatically Notify Someone in Your Absence
Intelligence Events
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Traffic Drop
Traffic Spike
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Intelligence Events
Custom Reports
Dashboards3
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Custom Reports
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Top SourcesCustom View of Top Online Marketing Channels with essential KPIs
Channel Underperforming
Custom Reports
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Top SourcesDisplay Drill-In
Extreme Bounce Rates
Insight: Pause Display Campaigns
Overview
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Intelligence Events
Custom Reports
Dashboards
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Dashboards
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Connected Marketing Dashboard
Analytics
Content
Non-Paid Search
Blog Website Facebook
Email Twitter
Paid Search
Local*
PR
External Sites
(Articles/Dir.)
YouTube
Legend
Good
Acceptable
Bad
Not Analyzed
Dashboards
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• Completely Custom• By Role• By Channel• Big Picture -‐-‐> Drill-‐in• Helps share
Unique views of Analytics Data
Dashboards
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SEO Dashboard
• KPIs• Trends
Insight: Euro LP & Forum Needs Review
Extreme Bounce Rates
Dashboards
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Commerce Dashboard
• AOV & Revenue KPIs• Trends
Looks Good!
Dashboards
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Extra Processing Power
Email Marketing Dashboard
• KPIs• Revenue Impact• Trends• Campaign Performance• LP Performance• By Country
Insight: ʻSave One Week Onlyʼ Best Promo
Key Takeaways
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Intelligence Events1Good and Bad News alerts -‐ Make the Data Come to You! (Makes going on Vaca;on Easier)
2Save Time. Create reports that contain EXACT informa;on that stakeholders need.Custom Reports
3Repor;ng Suite you always wanted in GA. Share Focused Analy;cs View with Others!
Dashboards
