from branding to bonding

Dr Amit Nagpal

Chief Inspirational Storyteller

AL Services

From Branding, the journey to Bonding, the

destination – A storyshop

From Branding (the Journey) to Bonding (the destination)

Branding to Bonding

THE STEPS

Enlarge as a Collaborator

Excel as a Communicator

Evolve into a Story Narrator


From Branding to Bonding

IT STARTS WITH STORIES, ENDS WITH A STORY



Personal Brand vs Business Brand

• How old is your Personal Brand?

• How old is your business brand?


Branding to Bonding


The Agenda

• The paradox of branding

• Personal Branding on social media-The Starting Point

• Understanding our audience and its psychology

• Enlarge as a collaborator, Excel as a communicator, Evolve into a story narrator

• "From Branding to 'Bonding'"-The Journey

• From deeper wisdom to deeper connection with customers

• Holding your hand in the storytelling journey-The mentor

• Key takeaways

• -How to create powerful audience centric content

• -Understanding the branding process and its paradoxes

• -How to create inspiring stories

• -How to form emotional bonds with prospects and clients


What actually builds your brand?

What rather builds a brand is :-

• Mindful content,

• Passionate engagement

• Soulful collaboration.

• Perception enhancement over a period of time, sharing our achievements as inspiring stories.

• Our actions

• Consolidating our successes at one place.

• Deep passion for our domain

• Infectious enthusiasm in our speech

• The joy in our personality.

http://www.businessesgrow.com/2013/05/01/3-life-lessons-that-led-to-social-media-success/





http://www.quora.com/What-are-the-benefits-of-investing-time-into-improving-your-personal-brand-versus-becoming-better-at-your-job


Enlarge as a Collaborator

• Share knowledge and skills

• Appreciate others

• Express higher emotions

• Create a network of positive people

• Remember social media is a glasshouse

• Walk the Talk and Talk the Talk


Excel as a Communicator

• Cultural Sensitivity (Japanese looking into eyes)

• Gender Neutral (Chairman)

• Political correctness (meager salary of maid)

• Avoid stereotyping

• Avoid judgmental (should) . Leave scope with phrases like may be

• Sharing your post with “Do you agree?”-Not imposing views, inviting

counter views

• Proverbs & Idioms

• Quotations

• Anecdotes

• Stories

• Energy

• Higher emotions

• Inspirational

• Sculpting

Excellence in writing skills



Evolve into a Story Narrator

• How storytelling works?

• Is human brain wired for story?

• Ad agencies have always used storytelling

• Social media has democratized storytelling

• Stories inspire action and also connect emotionally and build reputation.

Storytelling is a sequence of events shared in a narrative format (simple narrative, dialogue based narrative, scenario based narrative)

• One liner stories

• Anecdotes

• Stories

• Autobiography/Biography

Introduction to Storytelling


Great stories :-

• form an emotional connect• make you feel that you know the person• are unpredictable and have interestig twists and

turns• are about heroism and positive endings• inspire action• demonstrate passsion and persistence of the hero• have heroes who win against odds• balance drama vs sincerity• Touch your heart and soul

The Art of Storytelling


• Blog

• PPT

• Photo albums

• Podcasts

• Infographics

• eBooks

• Video

Digital Storytelling Formats


A) Storytelling is the most powerful tool for brand building, be it personal branding or organisation branding.

B) Best tool for brand storytelling is “Inspirational Storytelling”

• Provide role models

• High energy words

• Wear the readers shoes

• Ask readers to take action

• Victory against odds

• Even visuals inspire

C) The Art of Perception Enhancement

Brand Storytelling / Brand Journalism


• Visibility

• Credibility

• Profitability

Understanding Digital Marketing from

writer’s perspective


4C approach

• Connect

• Converse

• Collaborate

• Convert




AIDA Model (sales oriented content)

• Awareness

• Interest

• Desire

• Action




THE STEPS





• The comfort, the depth, the emotional connect and understanding in a

relationship creates a bond

• A bond can never be purely logical, it needs to have an emotional

element.

• Exchanging visiting cards is called 'Networking.'

Exchanging our very humanity is called 'Bonding.'



• “If you take care of small things, big things will take care of themselves”

• Bonding requires attention and intention in each and every act, the way

you answer the email, the way you make a phone call, the way you

greet, each small act begins to count.

• Starting an email



• Bonding with Influencers (CXOs, senior professionals)

• “Show through your actions that you respect their work, business, time, and privacy” –Jeff

Bullas

• “Let your handshake be a greater bond than any written contract.”

Steve Maraboli



• Best relationships happen when there is no agenda and no hurry.



• And based on our experience, we at ALS decided to do the hand-holding of our clients from ‘Branding’ (the journey) to ‘Bonding’ (the destination).

• And since then, we have been bonding with our clients and helping them bond with their clients, happily thereafter.

AND THEY BONDED HAPPILY THEREAFTER (INSPIRATION – THE Rajayoga)


When Ms Love came,

Mr Fear packed his bags out of fear.

When Mr Gratitude came,

Ms Crib packed & left cribbing.

When Mr Faith came,

Mr Doubt was left suffocated, out of self-doubt.

When Ms Light came,

Ms Darkness herself began to grope in the dark.

And Love & Gratitude, Faith & Light,

lived and bonded happily thereafter.

THANK YOU


www.alservices.in