Branding from the Heart: How to Share Your Purpose Through

Marketing that Attracts Your Tribe and Inspires a Revolution

With Julia Stege the Magical Marketer

Welcome to Class 3: Defining Your Authentic Brand

Welcome!

Please make

yourself comfy!

We’ll be

starting soon.

Julia D. Stege, MFA The Magical Marketer

Our Premise for a New Paradigm for Marketing: The Law of Attraction Says Like Attracts Like Therefore Our Perfect Customers are Like Us … they are On the Same Life Path So Rather than Targeting an Alienated Market and Convincing them to Buy We Share Authentically from the Heart to ATTRACT our Perfect Customers

You too! You’re

Beautiful!

Class Three Details:

1. Discuss daily use of the Attraction Planning Process

2. Quick Review of the Perfect Customer Profile and Character Codes

3. Review the Branding from the Heart Method to name anything in your business.

4. Demonstrate how to use the Branding from the Heart Method to come up with your Brand Message and Aesthetic.

And I will take 2 Heart Seat volunteers and answer questions for those attending live during the last half of class.

Attraction Plan Review

• PART 1: The qualities, characteristics and attributes of your Perfect Customers = Perfect Customer Profile

• PART 2: Your “Tick” and Tick Words

• PART 3: What You Want your perfect customers to expect from you

• PART 4: who you’re willing to be to attract what you desire

VERY IMPORTANT:

• Cataloging your “Signs of Land” on the Facebook Group Wall

To start the process ask yourself the question:

“What makes me tick?”

What is at the core of who you are

and everything you do? What inspires you to take committed action?

What has always been there since you were a kid?

The Branding from the HeartTM Name Anything Process:

Create a 2 Column Page

Above one column write:

TICK WORDS

Above the other column write OFFERING WORDS

TICK WORDS

Freedom

Magic

Heart

Wildly Attractive

Authentic

Intuitive

OFFERING WORDS

Marketing

Websites

Social Networking

Webinars

Branding

Artist

The Branding from the HeartTM Name Anything Process:

Do You Have This Problem? Many people struggle for years trying to decide what to say about their business. Often we are afraid of how people will react to us! Or worse… bore them to tears.

I have no clue what

she’s talking about!

I use 20 different

healing modalities

coupled with

Quantum Physics, a

Grofian approach to

Transpersonal

Psychology, Laughter

Yoga and Reiki …

My client Meardis Wells had this experience where she actually witnessed

the person's eyes glazing over. This is what she told me.

"I recently attended a lunch with a dozen or so Agape International practitioners. When one of the practitioners leaned over and asked me 'so

what do you do?' I answered in my normal manner. ‘I'm a career intuitive and love coach, trained under SueFredericks, author of 'I See

Your Dream Job', and I use these methods....’ As I started to list the modalities I use, I looked at this poor woman and noticed that her eyes had

literally glazed over...I think it happened somewhere around ‘Sue Frederick,’ but I continued with my pitiful introduction."

Her new Authentic Brand Statement: “I’m Meardis Wells, the Career Mystic. I use metaphysical tools to empower career women to answer their spiritual calling at work, at home and in the world.”

Authentic Brand Message Development Formula

Perfect Customer Profile + The Problem You Solve

+ Your Purpose + Your Gifts

+ Your Tick & Offering Words

= Authentic Brand Message

Julia’s Brand Statement:

I help SPIRITUAL BUSINESS WOMEN AND CONSCIOUS ENTREPRENEURS to CLARIFY

AND EXPRESS THEIR PURPOSE through BRANDING AND WEBSITES that ATTRACT

THEIR TRIBE AND INSPIRE A REVOLUTION

Step ONE: Your Perfect Customer Profile + The Problem You Solve Think about your perfect customers and the problems they are suffering with. Consider how you help them … Like Meardis who EMPOWERS CAREER WOMEN who hate their jobs Or like me: I HELP SPIRITUAL BUSINESS WOMEN AND CONSCIOUS ENTREPRENEURS who don’t have a clue about how to share their business authentically.

I’ve got problems, you have answers!

Step TWO: What’s Your Magical Gift? The unique way you solve your customers’ problems so easily is your GIFT My gift is to help you CLARIFY AND EXPRESS YOUR PURPOSE Meardis’ gift is to USE METAPHYSICAL TOOLS that help Career Women ANSWER THEIR SPIRITUAL CALLING What’s Your Magical Gift?

Step THREE: Your Purpose Your Tick is really in essence your Purpose. You want to include words that reflect your purpose in your statement. Mine is SHARE YOUR PURPOSE TO ATTRACT YOUR TRIBE AND INSPIRE A REVOLUTION Meardis’ is ANSWERING YOUR SPIRITUAL CALLING AT HOME, AT WORK AND IN THE WORLD What is YOUR PURPOSE?

BRAND STATEMENT

One Sentence:

I help spiritual business women and conscious entrepreneurs to clarify and express their purpose through branding and websites that attract their

tribe and inspire a revolution.

30-SECOND SPEECH:

Brand statement with a bit of explanation and a lot of tick words thrown in, leading to an offer (we’ll

do more on this next week)

Determining Your Brand Aesthetic Once you have developed your Brand Statement, it's time to determine your Brand Aesthetic, the look and feel of your brand.

You want the look and feel of your brand to

resonate with you deeply, because when

you resonate with your brand, your perfect customers will also

resonate with it.

Here are the steps I ask my clients to take when I'm designing their brand image, logo, website and marketing materials. Step 1: Create an account at Pinterest.com and create a board called “My Aesthetic” Step 2: Get into the mood of your "TICK" and start looking for images you like, that resonate with you, that feel good, that reflect your colors, your fonts, your style: Google Images, Dreamstime.com and Pinterest are good resources. Do not analyze too much about what you're choosing, just go with the feeling. Step 3: Once you have the general feeling of what you like, then to use this knowledge to find images that you can purchase online to use in your branding and marketing ie Dreamstime.com or iStockPhoto.com.

BENEFITS: Having a Brand Aesthetic Pinterest Board will help you communicate your brand aesthetic to your designer when time comes to get a professional logo, website or marketing piece.

Home Play Assignment

• Follow the Daily Tips

• Revise Your Attraction Plan 5 Minutes Morning and Night

• Fill out the Class 3 Playsheet with your Brand Message and 30 Second Speech

• Create Your Brand Aesthetic Pinterest

• Share on the Facebook Group!!!

NEXT WEEK The Attraction Marketing Funnel

Now is the time to Create Your Free Offer! Your Free Offer creates a great way potential customers can

interact with you, and branding this offer "from the Heart" will make it irresistible to your perfect

customers. We will go over the steps to determine your greatest gift and craft a Free Offer

from Sales Copy to Delivery, and on from there to Auto-responder Campaign

and Regular Ezine... all Branded from the Heart!

We’ll Be Opening The Lines to Hear From You!

Please Share: Your Name Your Tick Your Offerings

The Heart Seat