MARKETING vs BRANDING

www.d2cbranding.com

This slideshow is from a presentation at the M2 Marketing & Media events

in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and

VietnamBusiness.TV

To see videos from the events, interviews with speakers and

to get information on upcoming M2 - Marketing & Media Network events

Please visit VietnamBusiness.TV

www.d2cbranding.com

WHO WE ARE ABOUT US

Founded in Vietnam, D2C BRANDING is a leading 360o full-service integrated marketing agency with branding as the platform, located at the heart of Ho Chi Minh City. We focus on brand building for premium consumer goods, lifestyle brands, and professional corporations, developing innovative and relevant strategies, and executing through the line with impactful and memorable creativity.

www.d2cbranding.com

As a member of D2C GROUP, D2C BRANDING inherits the “D2C” spirit – “Designed to Customer”

www.d2cbranding.com

We have people who deeply understand Vietnam market and culture We have experience participating in multinational working environment We always think inside and outside the box We make sure the process is fun

www.d2cbranding.com

Many people are

BRANDING and

MARKETING

between

MISUNDERSTANDING

www.d2cbranding.com

HOW TO

DIFFERENTIATE?

www.d2cbranding.com

SEDUCTION WAR BRANDING versus MARKETING

by Dennis Tuan Phan, D2C BRANDING

MARKETING

www.d2cbranding.com

MARKETING

Each market segment is a different type of woman

www.d2cbranding.com

MARKETING

Choosing the right

segment is just like

finding the right TARGET

www.d2cbranding.com

MARKETING

To penetrate the market

you will need appropriate

strategies matching with

your needs

Don’t try to attract

every women…

Try to attract HER!

www.d2cbranding.com

MARKETING

Way to enter the market - Strategy to catch attention of a lady

www.d2cbranding.com

MARKETING

FIND THE “RIGHT ONE” MATCHING WITH

YOUR CHARACTERISTICS

www.d2cbranding.com

• Acting the part? What about emotional

intelligence?

• To conquer a lady’s heart, “attack” is simply

not enough…

MARKETING

BRANDING

Branding is simply like women’s fantasy about

men (gentleman, player, bad boy, blah blah).

Simplify the complicated and complicate the

simple.

Which way to go?

BRANDING

Impress a woman at first sight

Make her attracted to you and miss you

Seduce her and make her for you

BRANDING

BRANDING IS the man’s job to:

www.d2cbranding.com

Marketing | Woman + Branding | Man

HAPPY EVER AFTER

HAPPY ENDING

www.d2cbranding.com

This slideshow is from a presentation at the M2 Marketing & Media events

in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and

VietnamBusiness.TV

To see videos from the events, interviews with speakers and

to get information on upcoming M2 - Marketing & Media Network events

Please visit VietnamBusiness.TV