From Designersto DesignPreneursthe changing roles of designers

Presented by: Timothy Chan, Director

First Media Design School

Nurturing Tomorrow’s DesignPreneurs

Tim

Topics for today:

• The true value of design

(business dollars & cents)

• Design thinking(changing roles of designers)

• The whole brain approach(designers to designpreneurs)

Nurturing Tomorrow’s DesignPreneurs

Topics for today:

• The true value of design

(business dollars & cents)

• Design thinking(changing roles of designers)

• The whole brain approach

(designers to designpreneurs)

Nurturing Tomorrow’s DesignPreneurs

Agricultural Age(Framers)

Industrial Age(Factory Workers)

Information Age(Knowledge Workers)

Conceptual Age(Concepts Workers)

18th Century

19th Century

20th Century

21st Century

“Design is not just what it

looks like and feels like.

Design is how it works.”

design, brand, advertising & marketing

brand, visuals, displays,

touch points & experiences

design-awareor beware

Nurturing Tomorrow’s DesignPreneurs

… doesn’t happen by accident.

Success is by design

Topics for today:

• The true value of design

(business dollars & cents)

• Design thinking(changing roles of designers)

• The whole brain approach

(designers to designpreneurs)

Nurturing Tomorrow’s DesignPreneurs

changing roles of design(ers)

Professor Roger Martin

Dean, Rotman School of Management

University of Toronto

what is design thinking

Professor Roger Martin

Dean, Rotman School of Management

University of Toronto

Nurturing Tomorrow’s DesignPreneurs

An award-winning global design firm

www.ideo.com

• How can we improve sanitation and better manage human waste in low-income urban communities?

• How might we improve maternal health with mobile technologies for low-income countries?

• How might we increase the number of registered bone marrow donors to help save more lives?

• How might we increase the availability of affordable learning tools & services for students in the developing world?

Topics for today:

• The true value of design

(business dollars & cents)

• Design thinking(changing roles of designers)

• The whole brain approach

(designers to designpreneurs)

Nurturing Tomorrow’s DesignPreneurs

• Multi-disciplinary

(holistic, systematic, critical)

• Multi-dimensional (left brain + right brain)

• Multi-functional(designer, manager, leader)

Tomorrow'sdesignpreneurs

(whole brain)

Nurturing Tomorrow’s DesignPreneurs

Nurturing Tomorrow’s DesignPreneurs

The vertical part of the "T" as your core talent and the horizontal line as

reflecting your interests and your curiosity in involving diverse partners

An example:An Whole Brain

approach to design education

Design Aptitude Test

Herman Whole Brain Test

Design Thinking

Multi-dimensional Thinking

®First Media Design School

Design Competency

CREATIVE CONCEPT SKILL

Enhance mind mapping; Unleash creative thinking and

creative conceptual skills

‘LIVE’ PROJECT EXPOSURE

Undertake design projects; Plan and execute with professional standard.

SOFTWARE EXECUTION

SKILLProficiency in design

operating software skill.

You as Designer

Management Competency

PERSONAL MANAGEMENT

Acknowledge and understand individual

management styles; Build and develop personal style

through teamwork & development.

STUDIO PROCESS MANAGEMENT

Develop processes and implement systems to ensure quality operation in

the studio.

BRAND/BUSINESS MANAGEMENT

Plan, build and execute brand/business successfully.

You as a

Manager

DesignPreneur Competency

ENTREPRENEUR SKILL

Analyse and evaluate growth opportunities; Conceptualise and

develop commercially viable ideas.

LEADERSHIP SKILL

Manage and motivate human resources; develop sustainable

work culture. Nurture and influence team spirit.

ORGANISATIONAL SKILL

Build business structure, corporate philosophies; Imbue

corporate vision into the business system.

You as a

Designpreneur

awareness

empathy

curiosity

experiment

Human touchreflection

Ideal Life Planning Chart

0 - 25 years

26 - 50 years

51 - 75 years

Education Years

Life Expectancy Average 75 years

Working Years

Golden Years

Always Start with the End in Mind

(Set Goals)

Chart Personal Progress

Personal

Reflections

Hard Skills Soft Skills

DesignKnowledge

& Competency

Sales & Marketing

Skill

Leadership Skills

Improving Personality &

Characters

Business Communication

Skills

Business Skill

Managerial Skill

AccountingSkill

OfficeAdministration

InteractionSkill

To Be WhoThey Want To Be

Breadth of

knowledge & skills

Depth of

Expertise

• It’s never a better time to be a

designer (the world is yours)

• Companies now need people with empathy, emotions and a keen eye with a heart to connect

• right-brainers a true competitive advantage in the new economy

In conclusion:Some key thoughts

Nurturing Tomorrow’s DesignPreneurs

more importantly

(something you can take away)

Nurturing Tomorrow’s DesignPreneurs

Thank You

Nurturing Tomorrow’s DesignPreneurs