from digital divide to digital inclusion: technology as an equalizing force-idealware

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From Digital Divide to Digital Inclusion: Technology as an Equalizing Force #13NTCequal Elizabeth Pope, Idealware Andrea Berry, Idealware Sharman Davis Barrett, PACER Center Jonathan Campbell, PACER Center

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The problem of the digital divide was first identified in the 1990s, when the majority of low-income households lacked any sort of computer access. Today, the explosive growth of mobile devices and wireless technology has reframed the conversation to one concerned with the quality of access provided, information literacy, and technological parity for young people. We'll examine the ways in which your nonprofit can leverage software and mobile technologies to address these challenges, with a special focus on advocating for digital inclusion for children with disabilities.

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Page 1: From Digital Divide to Digital Inclusion: Technology as an Equalizing Force-Idealware

From Digital Divide to Digital Inclusion:Technology as an Equalizing Force

#13NTCequal

Elizabeth Pope, IdealwareAndrea Berry, IdealwareSharman Davis Barrett, PACER CenterJonathan Campbell, PACER Center 

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Introductions

www.idealware.org

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Introductions

www.pacer.org

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Slide 4

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What is The Digital Divide?

The “Digital Divide” refers to the gap between individualsand communities who have access to information technology,

and those that do not.

Source: http://www.ted.com/talks/aleph_molinari_let_s_bridge_the_digital_divide.html

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Who is Not Online?

Nearly 5,000,000,000 people worldwide do not have access to a computer or the internet.

Source: http://www.ted.com/talks/aleph_molinari_let_s_bridge_the_digital_divide.html

While the problem of the digital divide is most prevalent in countries outside of Europe and North America, one in five American adults do not use the internet either by choice or by restriction.

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Who does the Digital Divide Affect the Most?

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StudentsIn today’s education system, a home computer is a necessity for students who wish to stay current with their peers. Lessons, homework, and daily communication are all moving online.

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Low Income Individuals

Job postings are moving online quickly. Applicants may have trouble creating a resume and cover letter without access to a computer.

Additionally, employers are increasingly seeking proficiency with software and technology, further widening the digital divide.

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Those with DisabilitiesMany have disabilities which limit their ability to view screens, interact with mice and keyboards, or navigate the internet.

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How Does the Digital Divide Affect Our Ability to Achieve Our Mission?

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The Three Barriers

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Cultural

• Some constituents might not believe technology has anything to offer them, and have no family members with regular access to technology

• African American and Hispanic individuals are on average 10% less likely to use the Internet than white Americans

• Individuals over 65 are the least engaged of any age group• Those without a high school education are 50% less likely to

use the Internet than college graduates

Source: http://www.pewinternet.org/Reports/2012/Digital-differences.aspx

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Economic

• Among those who do not use the Internet and email, 10% claim that the cost of a reliable internet connection was the primary deterrent

• As of 2011, only 62% of adults with annual salaries under $30,000 a year were online, compared to 97% of adults with annual salaries greater than $75,000

Source: http://www.pewinternet.org/Reports/2012/Digital-differences.aspx

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Ability

• The visually impaired• Those with motor and

dexterity impairments• Those who cannot access

public computers due to lack of wheelchair accessibility

• Those who are unaware of assistive devices available for computer access

Source: http://www.techsoupforlibraries.org/blog/technology-for-library-users-with-disabilities

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ACTIVITY: Identifying Barriers

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How Can We Foster Digital Inclusion?

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Technology:

The Internet’s Global Reach

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The Internet is Everywhere!

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Technology:

Make Your Website Accessible

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Visual Challenges

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Language Challenges

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WAVE: Web Accessibility Evaluation Tool

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Technology:

Translation Sites and Apps

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Google Translate

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Conversational Translation Tools

Jibbigo  MyTalkTools 

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Technology:

Cheaper Computers

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Low Cost Hardware Can Help!

The Chrombook starts under $200. No contract, pay-as-as-you-go smartphones are becoming more available.

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TechSoup Can Help at the Org Level

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Technology:

Mobile Devices and Tablets

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iPad and Other Tablets

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Strategy:

Youth Engagement

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From the ground up…

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Strategy:

Offline Communications

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Reach People Where They Are…

Mobile Phone Basics, Skokie (IL)Public Library

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Strategy:

Training Workshops

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Make the Tools Less Scary…

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Strategy:

Free Computer Access

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Make computers available…

Information Commons, Brooklyn Public Library

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Strategy:

Goal Oriented Programs

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Show people that the tools are useful…

http://www.e3kids.com/events/skype-party-june-23/

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Case Study

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How has your organization promoted Digital Inclusion?

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Case Study:Digital Inclusion Grant

Digital Inclusion Fund of The Minneapolis Foundation• Goals

– Promote technology access and literacy for low-income families who have children with and without disabilities.

– Promote technology access and literacy for immigrants and refugees.

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Community Centers

• PACER Center

• Project Pride for Living’s Learning Center

• Waite House

• Hmong International Academy

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Lessons Learned

Workshops with the largest attendance were tightly goal oriented. Little to no

interest was given to broadly categorized workshops.

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Examples

• Finding and applying for a job online.

• Looking up your child’s grades online.

• Finding free digital children books.

• Setting up and using email.

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Lessons Learned

Majority of attendees had access to a computer at home or in a community center but were not comfortable using

them. They often felt that their children were knowledgeable about

the internet but were not good teachers for them.

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Lessons Learned

Our most effect advertising method was showing up in person to

community events and getting community leaders to spread the word.

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Technology for Reaching Out

• Accessible Website– Mobile Friendly

• WordPress offers resizable layouts– Translated content (avoid machine

translation)– Accessible design

• www.w3.org/WAI/intro/accessibility.php

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Technology for Reaching Out

• Accessible Website– Offer audio or video versions of content

• Content is more important than quality• Services

– YouTube – great captioning support– Vimeo– BlogTalkRadio – podcasts with only a phone– Podbean

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Technology for Reaching Out

• Texting services– Most phones support texting– Must collect numbers

• www.frontlinesms.com• www.textmarks.com• www.clubtexting.com

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Assistive Technology

• Text-to-speech– Naturalreaders.com

• Magnification– Built in

• Slow Keys– Built in

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Assistive Technology

• Google Translate– translate.google.com– Entire Documents and websites

• Tech Support Videos– www.teachparentstech.org

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ACTIVITY: Matching Barriers with Strategies

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How will you bring it home?

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Evaluate This Session!Each entry is a chance to win an NTEN engraved

iPad! 

or Online using #13NTCequal at www.nten.org/ntc/eval