From funky to Fresh [Prince]:How LinkedIn’s Pipeline Builder will help

reignite a pipelining strategy to evolve your business

Jessica Boyd

Talent Brand ManagerAutodesk

Elizabeth Faralli

Senior Product Marketing ManagerLinkedIn

What’s been happening at Autodesk?

“When a couple recruiters who were up to no good,said they couldn’t find anyone new in the ‘hood’”

Will faced obstacles in West Philly. Autodesk faced obstacles recruiting.

No one knows what we do

Brand

Growing new teams and no time

Growing Teams

Implementing Candidate CRM

New Tool

How we were trying to address it

• Importing spreadsheets

• Leveraging external tools

• Mining our ATS

(actual Autodesk employees)

How we were trying to address it

• Importing spreadsheets

• Leveraging external tools

• Mining our ATS

This wasn’t good enough.

We needed new, quality peoplewe weren’t getting through other means.

This wasn’t just an Autodesk problem.

What we heard

• Need new candidates.

• Not more people. More of the right people.

• Fill roles now.

• Fill roles later, faster.

• Work smarter, not harder.

Mid-funnelproblem

Awareness and interest

Leads

Aware

Unaware Talent

Interested

Hired

Applied

Mid-funnelproblem

Awareness and interest

Leads

Aware

Unaware Talent

Interested

Hired

Applied

Mid-funnelproblem

Awareness and interest

Leads

Aware

Unaware Talent

Interested

Hired

Applied

We built a solution that:

• Makes it more efficient for recruiters to do their jobs

• Provides talent an easy way to express interest

• Brings your opportunities to life

• Builds a pipeline of the right talent at the right time

Introducing Pipeline Builder

“But LinkedIn said:It’s cool - you’ll be Pipeline Builder extraordinaires”

Pipeline Builder works in 3 steps

EngageReach Attract

Autodesk built campaigns to show off their #AutodeskLife

“We got them early access and when time came near,they built 10 campaigns and the response was clear”

Boston Pipeline Builder

Boston Pipeline Builder

Boston Pipeline Builder

Machine Learning Pipeline Builder

Machine Learning Pipeline Builder

Results

“I looked at our performance - we were actually there!Amazing Pipeline Builder extraordinaires”

Will won over his new family and friends.Autodesk won over fresh talent.

530+Interested leads

Will won over his new family and friends.Autodesk won over fresh talent.

97%83%98%

Autodesk isn’t the only “extraordinaire”

43%Increase in

“I’m Interested” engagement

36% Decrease inCost per Lead

• Stand out from the competition

• Fill business-critical roles fast

• Hire a high volume of talent

• Build a long-term pipeline

• Find new clients

Autodesk isn’t the only “extraordinaire”

83%of leads had not

previously applied to a job at that company

• Stand out from the competition

• Fill business-critical roles fast

• Hire a high volume of talent

• Build a long-term pipeline

• Find new clients

The secret to Autodesk’s Pipeline Builder success

• Partnership• Templates & ROE• “Marketing”

Just like Will became the Fresh Prince of Bel Air,you too can become a

Pipeline Builder “extraordinaire”

Q&A

Thank You!