from

HUGO & HENRY

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a revolutionary new marketing tool for brand owners

Quite simply, Drip CoutureTM replaces the standard wine bottle neck collar – but does a lot more!

• For the first time – unlike the old neck collar – brand owners and marketers have the opportunity to take their brand message beyond the retailer’s shelf and the threshold of the consumer home, right through to the point of use…

• This is because Drip CoutureTM is retained by the consumer on the bottle through to the point of use because of its in-built functionality as a drip catcher…

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Drip CoutureTM comes in double and single-skinned versions… The outer layer provides a large (double-sided)

promotional area and is designed to be peeled off, read and actioned by the consumer…

The inner layer remains on the bottle and takes a (non-promotional) brand message / brand identification through to the point of use…

Both versions address the imperative to provide a competitive edge and maximise brand loyalty…

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In either version, Drip CoutureTM is about building brand loyalty in all sales environments across all markets.

For…

Wine Producers

• Provides shelf presence and a competitive advantage at the point of sale and through to the point of use (and can be applied on the bottling line at up to 400 a minute / 24,000 an hour)…

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In either version, Drip CoutureTM is about building brand loyalty in all sales environments across all markets.

For…

Wine Retailers

• Applied on-shelf or at the checkout to communicate a promotion / brand message through to the point of use…

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In either version, Drip CoutureTM is about building brand loyalty in all sales environments across all markets.

For…

Hotels, Restaurants, Clubs, Pubs & Bars, Events (Organisers)

• Applied at source / the point of sale to communicate a promotion / brand message at the point of use (can also be said to address a service need)…

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In either version, Drip CoutureTM is about building brand loyalty in all sales environments across all markets.

For…

Commercial Operations / Enterprises

• Applied at source to communicate a promotion / brand message at the point of use…

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With Drip CoutureTM you’re only limited by your imagination

• Peelable outer layer – double-sided message carrying area (front / back outer, plus front / back inner):

Your range information, trade-ups / range / product trial offers, bounce-backs, cross-range / cross-department offers, free / money off offers / price reductions, instant or web-based offers / brand drivers, food matching / menu examples, meals out / days out offers, trips and holiday competitions and even legal / policy messages…

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• ‘Fixed’ inner layer (functions as drip catcher) – single-sided message carrying area (front / back):

Your brand / company logo, plus key company / brand statement / strapline, takes your corporate / company / brand message through to the point of use…

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For brand owners and marketers who buy into the Drip CoutureTM proposition:

• Meets a marketing need: a simple, one-size-fits-all (75cl still wine bottles) solution for brand owners to create competitive advantage and build brand loyalty…

Bordeaux shape Alsace shape Burgundy shape

Portuguese shape

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• Patented and design protected – Drip CoutureTM is a step change from the old wine neck collar as a promotional device…

• Client advantage accrues from the fact that it’s difficult to copy in a technical / production sense – the materials used and tight tolerances required…

• No other product combines functionality with promotional opportunities – and a huge choice of finishes – in such a cost-effective and simple manner…• No other product gets a brand message in front of the consumer with so many opportunities to see that message over such a time span…

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• Large cost saving potential in hospitality context (lessens cost of serve)…

• Innate functionality simple to understand in a consumer context (easy ‘appeal’)…

• In consumer terms, it’s a free device that meets latent and present consumer needs…

• Largely environmentally-friendly…

• No regulatory approvals required…

• Cuts through otherwise diverse, fragmented (and expensive) communications channels represented by TV, press, direct mail, outdoor & transport, radio & cinema, and the internet, to take a message directly and relevantly to your consumer…

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Which other medium can take a brand message from the point of sale right through to the point of use so cost-

effectively and with such consistent and long exposure to that message?

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