from intranet to digital workplace
TRANSCRIPT
From intranet todigital workplace
Jane McConnell
March 2013First published in 2010, revised several times since then.
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The digital workplace is multi-dimensional.
!Managed information and enterprise applications.
!Owned by Communication.
!At this stage, it is called the “intranet”.
! Structured according to the organizational structure with control and clear, distinct “territories” and responsibilities.
1
Authoritative, stable managed
dimension
! The arrival of digital platforms for structured project collaboration brings “real work” to the digital workplace.
!Goals become productivity & e�ciency.
!Business and IT work together to meet operational needs by creating collaborative platforms.
!Competition starts between the “intranet” and the “collaborative platform”.
1 2
Authoritative, stable managed dimension
Authoritative, stable managed
dimension
Structured collaboration
dimension
! The arrival of “social media” in the enterprise brings disruption.
! People are empowered, potentially.
! Traditional roles of management, HR, IT and Communication are challenged as people begin to self-declare and self-organize.
!However, social stays in its own corner, isolated from “real work”.
Social collaboration dimension
3
Authoritative, stable managed
dimension
1
Structured collaboration
dimension
2
Authoritative, stable managed dimension
Authoritative, stable managed dimension
Structured collaboration
dimension
! The convergence of the 3 dimensions goes beyond disruption to transformation.
! Social collaboration impregnates the enterprise facilitating visibility of work, openness, e�ciency and accountability.
! The digital workplace mode requires leadership rather than management. It is built on : “freedom within a framework”.
! Self-organizing communities have strong influence over work and decisions.
Social collaboration dimension
3 4
Authoritative, stable managed dimension
1
Structured collaboration
dimension
2
Authoritative, stable managed dimension
Authoritative, stable managed dimension
Structured collaboration
dimension
Mobile dimension
Thank you.
[email protected] @netjmc
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References: Air Liquide, Paris - Amadeus, Madrid – ArcelorMittal, Luxembourg – Areva, Paris – Arup, UK – Alcatel-Lucent, Paris - Alstom, Paris - AGF, Paris – Bayer, France – Boehringer Ingelheim, Germany – EDF, Paris – EDP, Lisbon - ERDF, Paris - Ericsson, Stockholm - GDF Suez, Paris - Gemalto, France - GlaxoSmithKline, Belgium - IKEA, Sweden - Lagardère, Paris - Nokia, Helsinki - Novartis, Switzerland - Océ, the Netherlands - OMV Petrom, Vienna - Pernod Ricard, Paris - PPR, Paris - RATP, Paris - Groupe SEB, Lyon - SNCF, Paris - Suez Environnement, Paris - Telenor, Norway - Total, Paris - UPM, Helsinki