from mpayment to mcommerce€¦ · from mpayment to mcommerce roberta zurlo head of mcommerce...
TRANSCRIPT
From mPaymentto mPaymentto mCommerce
Roberta Zurlo
Head of mCommerce
Consumer Services & Innovation ,
Vodafone Italy
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�Prepaid and mobile – are we talking to the same
customers?
�Mwallet – the road to mass market
Agenda
�Mwallet – the road to mass market
�Mobile commerce – the italian ecosystem
Prepaid and mobile
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Mobile / customers
� 37 hours avg monthly time spent on smartphone
� 1.2 billion smartphones
� 1.8 billions handset sold in 2013
� OW 1 billion (55% first year smartphone outsold features phone
globally)
� 2.1 billion active mobile - broadband subscribers (30% of world
population)
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� 37 hours avg monthly time spent on smartphone
(more than any other media)
� 35% of smartphone owners in Q2 2013 used their
device to locate a store, 24% to find coupons and
deals, and 19% to look up product availability
� $1.5 trillion value of mcommerce in 2013. expected to exceed $3.2
trillion by 2017
� 245 million users already using mobile payments (2013)
� 116 million use online banking (+38% YoY) (2013)
� There will be 3 billion cless transaction done via mobile by end 2014
Mobile payment landscape – our proposition SmartPass,
mPesa and Wallet
SmartPass
Wallet
mPesa
5Source: Bain, 2014
Mobile payment in Italy
OperatorsCommercial launch mobile proximity
payment:
� Vodafone with SmartPass, soon with
Mediolanum and UBI
� Tim with ISP, Mediolanum , UBI and
BNL
� Pilot mno/banks: H3G and wind
Telcos&Banks Banks/others
� Intesa San Paolo move and pay
� UBI PAY P2P
� Mediolanum send money (PayPal)
� SisalPay
� Poste Mobile wallet
� Unicredit mobile plus
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Customer
s
� Pilot mno/banks: H3G and wind
with bnl,ubi compass and
mediolanum and BNL
45 millions smartphones
12 millions tablet
More than 30 millions mobile Internet users
6 millions cless cards (41 debit,28 credit,19 prepaid).
More than 200K cless POS terminal
Italy Smartphone penetration highest in europe but cash
transaction still 86% vs 59% EU.
25%
buys product/services by mobile
(apps not included)
1,3 Billions
mcommerce values(+ 44% YoY)
mWallet –the road to mass market
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the road to mass market
SmartPassVodafone SmartPass was born to deliver an easy,
exclusive and rewarding payment method for all our
customers linking benefit of telco and payment in one
worry free product� Launched in 2012
� Sold in all our Vodafone Store
� Price : 5€
Contactless
No signature
under 25€
and ready to
go mobile
Purchases,
P2P and
balance
controls, SIM
top up
With a
dedicated
mobile App and
website
Easy to top
up
100k POS
sale
+ bank
transfer on
IBAN card.
Safe
Ideal for online
purchases.
Free SMS alert
for every
purchases.
International
acceptance
� Price : 5€
� More than 550 thousand active cards
And then?
=
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=Sim Payment
card
And how to communicate it ?
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mWalletVodafone wallet is an application that allow you to turn your
smartphone in to digital wallet where you can add payment card,
loyalty, coupon, transport ticket and much more..
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11TRAVELPAY SHOPPING
How to be relevant in customers’ mind?
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Easy as a SIM
Promotion
Localized offersEvery day use
Mobile commerce –Italian ecosystem
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Italian ecosystem
Italian ecosystem –
MNO collaboration on third parties integration
Service
Providers
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Shared
platform
MNOs TSM-MNOs….
Identity
Management
Transportation Hub
Vertical Apps
TSM-SP
Transportation
Payment
Hub
Vertical Apps
TSM-SP
Payments
Retailing
Hub
Vertical apps/
couponing
Integrators
And in the future we will talk a lot about C.
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