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FROM NATURE TO YOU
Tendencias e innovación: las ventajas únicas de extractos botánicos funcionalesFoodTech Summit & ExpoSeptiembre 2017
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1. Market opportunities in beverages
• High potential in LATAM & Mexico
• "Naturally healthy": the common growth driver
• How each category catches the trend with botanicals
2. How to create the "perfect functional drink"
• Different ways to express functionality
• How to incorporate botanicals
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DLATAM & MEXICO: AMONG THE MOST DYNAMIC MARKETS
SOFT DRINKS MARKET SIZE IN MILLION $( Juice, Carbonate, Energy and Sport Drinks, Water)
Market Sizes (Brazil, Chile, Colombia, Mexico) | Historic | Total Value RSP | $ mn | Current Prices |
Fixed 2016 Exchange Rates
WORLD
Market Sizes (World) | Historic | Total Value RSP | $ mn | Current Prices | Fixed 2015 Exchange Rates
74 74480 941
89 55596 832
109 117
00
20 000
40 000
60 000
80 000
100 000
120 000
2012 2013 2014 2015 2016
653 380
679 952
710 842
740 999
775 267
550 000
600 000
650 000
700 000
750 000
800 000
2012 2013 2014 2015 2016
MEXICO
+46%
+19%
25 13226 536
28 72329 969
31 435
00
5 000
10 000
15 000
20 000
25 000
30 000
35 000
2012 2013 2014 2015 2016
Market Sizes Mexico | Historic | Total Value RSP | $ mn | Current Prices | Fixed 2016 Exchange Rates
+25%
LATAM
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DLATAM & MEXICO: AMONG THE MOST DYNAMIC MARKETS
FUNCTIONAL DRINKS MARKET SIZE IN MILLION $
WORLD: 11,3% of all soft drinks
MEXICO: 9,6% of all soft drinks
LATAM: 8,7% of all soft drinks
2 143 2 217
2 7102 843
3 020
00
500
1 000
1 500
2 000
2 500
3 000
3 500
2012 2013 2014 2015 2016
Market Sizes Mexico | Historic | Retail Value RSP | $ mn | Current Prices | Fixed 2016
Exchange Rates
+42%
Market Sizes (Brazil, Chile, Colombia, Mexico) | Historic | Retail Value RSP | $ mn | Current
Prices | Fixed 2016 Exchange Rates
Market Sizes (World) | Historic | Retail Value RSP | $ mn | Current Prices | Fixed 2015 Exchange Rates
68 48673 376
77 94982 606
87 261
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20 000
40 000
60 000
80 000
100 000
2012 2013 2014 2015 2016
+52%
+27%
6 2456 770
7 7838 378
9 529
00
2 000
4 000
6 000
8 000
10 000
12 000
2012 2013 2014 2015 2016
High growth potential in Mexico & LATAM
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DWORLDWIDE TRENDS IN BEVERAGES
Naturally
healthyN atural ingredients
L
F unctional
ow sugar
All beverage categories converging to create the "perfect drink"
#1 key attribute cited by consumers in 2016Source: Global Consumer Trends Survey 2016 / Food & Beverage
Most cited claim on soft drink innovations in 2016Source: Mintel
New drinks with health benefits: x3 from 2011 to 2016Source: Mintel
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DCARBONATES: ADDRESSING HEALTH CONCERNS IN LATAM
44% of Brazilian consumers are concerned by the
health impact of artificial sweeteners in. 28% think that CSDs contain too many artificial
flavouring/preservatives
Source: Lightspeed/Mintel
34% of CSD consumers in
Brazil indicate that they
would be interested in trying
carbonated soft drink with
functional benefits –
rising to 38% of women.
Brazil – June 2014Natural and Organic soft drink – Wewi
Costa Rica – Sep 2017Range of Ginseng-based soft drinks
Ginseng UP – American Classics
Peru – May 2017Rose lemonade
Fentiman
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DJUICES: A NATURAL DYNAMIC
‘Clean label’: the center of
innovation for global juice operators
Claims in Juice drink innovations worldwide% of Launches, Feb 2012 – Jan 2017
No additives
Organic
All-natural
GMO free
LATAM: juices with botanicals on the rise
x2 between 2011-2013 and 2014-2016
(Number of new product launches)
Colombia – Aug 2016
Aloe vera drink with cranberry juice
Argentina – Aug 2016Peach, Orange & Chia Vitality
drink.
Brazil – Jul 2016
Detox juice mix with hibiscus
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D “Rise in healthy water launches:
Combining flavour with health benefits”
WATERS: ENHANCING THE BENEFITS
“Universal need for more energy and hydration:
Opportunity for water with added vitamins, antioxidants, probiotics and caffeine
to support well-being and performance”.
“Growth opportunities in premium consumer segments:
Premium products such as functional water with attractive benefitsare likely to bring more value.”
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DWATER: LATAM PRODUCT EXAMPLES
Mexico – Jul 2017
Naturalia Cranberry Water with Green Tea
High in antioxidants … to obtain energy
Mexico – Dec 2016Ice Orange Mango Flavored Sparkling
Water with Green Tea
Puerto Rico – Jan 2017Mellow Mood Sparkling water with
lemon balm, valerian,
passionflower and chamomile
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DENERGY DRINKS: BUILDING A "BETTER FOR YOU" IMAGE
“Organic certification can provide a reassuring health halo to appeal to the general consumer”
“Increasing demand for healthier and safer products.”
“Pressure from drink categories perceived as healthier such as water,
which are encroaching on the energy space (e.g. water)”
Traditional botanical ingredients (such as guarana or chia
seeds) can help catch the attention of the consumers by leveraging health
and wellness attributes,
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DENERGY DRINKS: LATAM PRODUCT EXAMPLES
Mexico – Feb 2016Vive 100%
Green Tea & guarana extracts for
daily energy
Mexico – Jan 2016DrinkPlus Power
Maxmize healthy energy & mental health
with acerola, guarana, ginseng and
yerba mate extract
Mexico – Aug 2016Organic Energy
Fortified with an Organic caffeine mix (Green Tea, Guarana, Green Coffee Extract)
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DCONVERGING TOWARD THE IDEAL BEVERAGE
Naturally
healthy
Waters Sports &
energy drinks
Juices &
juice drinksRTD teas
& coffees
Trend-leading
functional drink
Health benefits
Linked to a holistic health
approach
Based on natural ingredients such
as botanicals
Maintaining low levels sugars
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INTUITIVE FUNCTIONALITY
FORTIFICATION
FUNCTIONALITY WITH PURPOSE
EXPRESSING NATURAL FUNCTIONALITY
Benefits well-known by consumers
No need for claims
Bringing nutrients of interest
Claimed, science-based benefits
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INTUITIVE FUNCTIONALITY
FORTIFICATION
FUNCTIONALITY WITH PURPOSE
INTUITIVE FUNCTIONALITY
Colombia – Aug 2016
Aloe vera drink with
cranberry juice
Brazil – Jul 2016
Blissimo Spremuta Detox
Mix of juice with pomegranate,
cranberry and hibiscus.
UK – Oct 2016Innocent Energise Smoothie - wirh a dash of
guarana infusion
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INTUITIVE FUNCTIONALITY
FORTIFICATION
FUNCTIONALITY WITH PURPOSE
FORTIFICATION
Mexico – Aug 2016Organic Energy
Fortified with an Organic caffeine mix (Green Tea, Guarana, Green Coffee Extract)
Mexico – Jan 2016DrinkPlus Power Orange and Passion Fruit –
Fortified with vitamin C from acerola –
15% daily value
Brazil – Jan 2017
LifeTea - Mate tea with rice protein
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INTUITIVE FUNCTIONALITY
FORTIFICATION
FUNCTIONALITY WITH PURPOSE
FUNCTIONALITY WITH PURPOSE
Mexico – Jul 2017Naturalia Cranberry Water with Green Tea. Cranberry is high in antioxidants which
increase the degradation of fatty acids at the
cellular level to obtain energy.
Brazil - 2016Latco Alimentos Time 4 Tea Low-Calorie Green
Tea Lychee with Collagen contains Verisol
collagen hydrolyzate that provides several
benefits for the body including benefits for skin,
bones, hair and muscles. The high satiety product
helps one to lose weight, and prevents ageing.
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DWHAT IS RESPONSIBLE BOTANICAL SOURCING?
1. Unendengered species
3. No child labour
2. Respect human rights
4. No banned chemicals
5. No immoral transactions
6. Traceability from origin
7. Clean & secure processing
Sourcing
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DEXTRACTS: DIFFERENT LEVELS OF CHARACTERIZATION…
BOTANICAL
(OR FRUIT OR
VEGETABLE)
EXTRACT
STANDARDIZED
BOTANICAL
EXTRACT
STANDARDIZED &
SUBSTANTIATED
BOTANICAL EXTRACT
UNIQUE
INNOVATIVE
NATURAL
INGREDIENT WITH
OWN CLINICAL
STUDIES
1 32 4
RAW
MATERIAL
0
FOOD & BEVERAGE
FOOD SUPPLEMENTS
Lemonbalm
ratio extract
Lemonbalm 2%
rosmarinic acid
Substantiated
Lemonbalm extract with
rosmarinic acid content
Lemonbalm
(leaf)
Lemonbalm
flavoring
extract
5
NATURAL
FLAVOR
EXTRACT
INTUITIVE FUNCTIONALITY FUNCTIONALITY WITH PURPOSE
Extraction
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D… INVOLVING DIFFERENT TEST METHODS
Intuitively functional /
flavoring extract
Ratio-based extract
Standardized,
substantiated extract
Organoleptic properties
Impact on taste, odor, color
Solubility in beverages
NTU measurements of
turbidity
Extraction ratio
measurement
"100mg of final product are
equivalent to X mg of raw
material«
Advanced analytical methods
using in-house capabilities
HPLC, UV,
Mass spectrometry,
Folin-Ciocalteu…
Analysis
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D Panax ginseng root extracts
Dominant ginsenosides: Rb1, Rb2, Rc
Most supported by research for their functionality
Peak heights decreasing on chromatogram
Example:
HPLC profiles of Panax ginseng extracts
Panax ginseng whole plant extracts
Dominant ginsenosides: Re
Peak heights increasing on chromatogram
BOTANICAL IDENTIFICATION: AN MUST-HAVE
Analysis
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DAPPLYING INTO BEVERAGE FORMULATION
Example with chamomile extractsFormulation
Flavoring extract 4:1 Ratio extract Standardized 1.2% extract
Main benefit = Taste
Balance of herbaceous taste
and honey note, typical of
chamomile
Light yellow color
Moderate cloudiness
Main benefit = 100g of
extract made from 400g of
chamomile flower
Floral taste but less fresh, less
typical of chamomile
Yellow/orange color
Cloudy
Main benefit = 1.2% of
apigenins promoting relaxation
Herbal/hay taste with some
chamomile note
Yellow/green color
Cloudy with some sedimentation
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DINFUSED WATER - DISPENSER
INGREDIENTS REFERENCE DOSAGES (%)
Water 90.96
Elderflower
LE WS FULL
S
DA242995 5.00
White grape
150B
NN100779 2.00
Sugar 1.50
Pomegranate
150A
NN102010 0.50
Vegebrite
black carrot
CO304727 0.03
Citric acid 0.01
Key points
- Natural sweetener
- Flower trendy flavor
- No flavor (just fruit)
- No color