from regional star to global leader
DESCRIPTION
TRANSCRIPT
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Submitted by: Anna Zhukova
Anjali Ramesh Devina Jain
Barbora VoslarovaAnejka Hejdova
VIkalp Mehta
From Regional Star to Global Leader
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Deronde International
• Perfume maker
• Family Business with French identity
• Divisions in Western, Asian countries and Latin America
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Yang Jianguo
• China’s country manager
• 18 months fastest-growing division of Deronde
• Senior vice president of global product development
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Roles of other people
Yves SauracVice president for developed
markets
Competitor Loyal and efficient strong
leader
Elise BernierThe marketing VP for skin
care
Sympathetic
Alain DerondeCEO
Chose Jianguo but doesn’t support him
Antoine LambertGeneral manager of the company’s
spa products line
Supportive, shows mutual respect
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Jianguo’s Leadership Style
• Autocratic• Self decision maker
• Authority compliance• High concern for
production• Low concern for
people
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+• Committed • Self-disciplined• Result-driven• Quality-focused
-• Does not
demonstrate open communication and collaboration• Does not show
mutual respect
Jianguo’s qualities
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Situation
• Recently promoted to a global role and moved to
France
• Encounters cultural differences with colleagues
• Not receptive of ideas about Western countries
• Resentment amongst his competitors
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Challenge Culture clash
-Creativity-Team cohesion
OUTPUT
-Conflict-More cooperation -Raise trust
PROCESS
Culture Differences
Working environment
INPUT
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Challenge Become a team-player
CohesionProductivity
OUTPUT
SupportTeam norms TrustMotivationParticipation
PROCESS
Team-membersLeadership
INPUT
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Challenge Accept each others’ ideas
CreativityMore opportunitiesCompromises
OUTPUT
Listening to each otherConflictRespectTeam building
PROCESS
Ideas of others SkillsKnowledge
INPUT
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Challenge Launch new product
CreativityAccomplishmentProductivity
OUTPUT
Communication-sharing-brainstorming-effective selection
PROCESSIdeasExperiences
INPUT
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Can Jianguo succeed?
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Can Jianguo succeed?
Potential
Get used to new environment
Intercultural understanding
Communication
Acceptance of the French corporate culture
YES
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THANK YOU FOR YOUR ATTENTION
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