FROM ROAD TRIP TO GREEN TRIP

The Road Trip campaign is now the Green Trip campaign!

• 15 influencers in 5 countries

• More than 70 green initiatives visited, majority EU-related

• Focus on Gen-Z (16-24 years, digital natives) and influencer

communication to reach this new audience

• Direct and active involvement of audience through challenges

• Follow us! Dingdongchallenge.eu