frugies smoothies production manuscript
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Feasibility Study on the Production of Mixed Fruit and Vegetable Smoothie in Western Mindanao State UniversityTRANSCRIPT
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Western Mindanao State University Department of Industrial and Management Engineering 1
1 Feasibility Study on Mixed Fruit and Vegetable Smoothie Production
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Western Mindanao State University Department of Industrial and Management Engineering 2
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ACKNOWLEDGEMENT
This feasibility study would not be made possible without the guidance and love of our
ALMIGHTY GOD. It is true that the harder the struggle, the more glorious the triumph. We, the
FRUGIES group is truly overwhelmed and proud that finally our sacrifices and hardships in complying this
feasibility study as the requirement for accomplishing our course as an Industrial and Management
Engineering student had turned out successfully.
To our family, thank you for the support and understanding. We used to come home late, tired,
sleepy and sometimes out of mind that were not even able to help in the household chores but rather
leaving our bedrooms messy and untidy and our things left unfixed. Thank you so much for the trust and
considerations and all out support.
We would also like to acknowledge the kindness of our beloved best friends who were sincerely
and eagerly involved in helping us to make this study easier. Thank you so much APYUGON FAMILY for
everything, specially to our humble and reliable friend Mr. Cresente Baynos, a.k.a Bossing for
welcoming us to his apartment and allowing us to have our fruit combinations experiment in order for
us to come up with the best and unique combinations of fruit smoothie as our proposed product in this
study. To our classmates who have never doubted our product and stayed loyal in consuming and
buying our product. And of course to the ever supportive IME faculties, thank you for believing in our
capabilities and for inspiring and pushing us to our limits.
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TABLE OF CONTENTS
I PROJECT SUMMARY
1. Introduction------------------------------------------------------------------------------------------------------- 1
2. Project Title---------------------------------------------------------------------------------------------------------2
3. Type of Business Organization---------------------------------------------------------------------------------2
4. Project Proponents/Researchers------------------------------------------------------------------------------2
5. Project Location---------------------------------------------------------------------------------------------------2
6. Estimated Total Project Cost-----------------------------------------------------------------------------------2
7. Mission and Vision------------------------------------------------------------------------------------------------3
8. Short Term Objective and Long Term Objective-----------------------------------------------------------3
9. Specific Objective-------------------------------------------------------------------------------------------------4
10. Limitations and Scope of the Study--------------------------------------------------------------------------5
11. Highlights of the Study------------------------------------------------------------------------------------------6
12. Methodology------------------------------------------------------------------------------------------------------6
13. Leadership Strategy---------------------------------------------------------------------------------------------6
II ORGANIZATION AND MANAGEMENT ASPECT 14. Form of Ownership---------------------------------------------------------------------------------------------7
15. Organizational Structure--------------------------------------------------------------------------------------8
16. Personnel Functions and Qualifications-------------------------------------------------------------------9
17. Feasibility Study Timetable----------------------------------------------------------------------------------16
18. Feasibility Study Gantt chart---------------------------------------------------------------------------------18
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III MARKET ASPECT 19. Product Description-------------------------------------------------------------------------------------------20
20. Target Demand-------------------------------------------------------------------------------------------------20
21. Historical Data--------------------------------------------------------------------------------------------------21
22. Projected Population------------------------------------------------------------------------------------------21
23. Demand Analysis-----------------------------------------------------------------------------------------------22
24. Projected Demand---------------------------------------------------------------------------------------------22
25. Supply Analysis--------------------------------------------------------------------------------------------------23
26. Historical Data of Supply--------------------------------------------------------------------------------------24
27. Projected Supply------------------------------------------------------------------------------------------------24
28. Demand and Supply Analysis---------------------------------------------------------------------------------25
29. Supply, Market Share and New Gap for School Year 2013-2014-----------------------------------26
30. Supply, Projected Market Share and New Gap for School Year 2014-2015----------------------27
31. Supply, Projected Market Share and New Gap for School Year 2015-2016----------------------28
32. Supply, Projected Market Share and New Gap for School Year 2016-2017----------------------29
33. Supply, Projected Market Share and New Gap for School Year 2017-2018----------------------30
34. Supply, Projected Market Share and New Gap for School Year 2017-2018----------------------31
35. Product Selling Price------------------------------------------------------------------------------------------32
36. Market Program and Strategy-----------------------------------------------------------------------------33
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IV TECHNICAL ASPECT
37. The Product------------------------------------------------------------------------------------------------------35
A. Nutrition Facts of Fruits and Vegetables---------------------------------------------------------36
38. Product Ingredients--------------------------------------------------------------------------------------------38
39. The Manufacturing Process---------------------------------------------------------------------------------45
40. Qualitative Flow Diagram-----------------------------------------------------------------------------------49
41. Quantitative Flow Diagram----------------------------------------------------------------------------------50
42. Production Capacity and Operation Schedule-----------------------------------------------------------53
43. Equipments------------------------------------------------------------------------------------------------------53
44. Utensils and Materials----------------------------------------------------------------------------------------54
45. Store Location---------------------------------------------------------------------------------------------------55
46. Stall layout-------------------------------------------------------------------------------------------------------56
47. Raw Materials for Gelatin-------------------------------------------------------------------------------------57
48. Raw Materials for Verdi Smoothie--------------------------------------------------------------------------57
49. Raw Materials for CAO Smoothie --------------------------------------------------------------------------58
50. Raw Materials for Pia-Banana Smoothie----------------------------------------------------------------58
51. Utilities------------------------------------------------------------------------------------------------------------59
52. Waste Disposal Procedure-----------------------------------------------------------------------------------60
53. Labor Requirement--------------------------------------------------------------------------------------------60
54. Safety and Maintenance-------------------------------------------------------------------------------------61
55. Total Production Cost-----------------------------------------------------------------------------------------61
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V SOCIO-ECONOMIC ASPECT
56. Agricultural-------------------------------------------------------------------------------------------------------62
57. Job Opportunities----------------------------------------------------------------------------------------------63
58. Standard of Living----------------------------------------------------------------------------------------------64
59. Healthy Living--------------------------------------------------------------------------------------------------65
60. Environmental Considerations------------------------------------------------------------------------------67
61. Government----------------------------------------------------------------------------------------------------68
VI FINANCIAL ASPECT
62. Financial Basis--------------------------------------------------------------------------------------------------69
63. Total Project Cost----------------------------------------------------------------------------------------------70
64. Pre-operating Expenses Breakdown------------------------------------------------------------------------71
65. Working Capital-------------------------------------------------------------------------------------------------71
66. Monthly Cash Flow Statement from November 2013 to March 2014-----------------------------72
67. Monthly Income Statement from November 2013 to March 2014---------------------------------73
68. Monthly Balance Sheet from November 2013 to March 2014 -------------------------------------74
69. Frugies Smoothies Production Monthly Cost of Goods Sold Schedule November 2013 to March 2014------------------------------------------------------------------------75
70. Frugies Smoothies Production Direct Material Schedule November 2013 to March 2014-----------------------------------------------------------------------76
71. Financial Analysis for Actual Financial Statement------------------------------------------------------77
72. Test of Profitability--------------------------------------------------------------------------------------------77
a. Gross Profit Margin-----------------------------------------------------------------------------------77
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b. Net Profit Margin--------------------------------------------------------------------------------------78
73. Assets Turnover------------------------------------------------------------------------------------------------79
a. Total Assets Turnover---------------------------------------------------------------------------------79
74. Test of Capital Investment -----------------------------------------------------------------------------------80
a. Return on Investment---------------------------------------------------------------------------------80
b. Payback Period------------------------------------------------------------------------------------------81
75. Break-even Analysis--------------------------------------------------------------------------------------------82
76. Cost Structure and Operating Leverage-------------------------------------------------------------------83
77. Financial Assumption------------------------------------------------------------------------------------------84
78. Frugies Smoothies Production Projected Annual Cash Flow Statement
SY 2013-2014 to SY 2018-2019-------------------------------------------------------------------------85
79. Frugies Smoothies Production Projected Annual Income Statement
SY 2013-2014 to SY 2018-2019------------------------------------------------------------------------86
80. Frugies Smoothies Production Projected Annual Balance Sheet
SY 2013-2014 to SY 2018-2019------------------------------------------------------------------------87
81. Frugies Smoothies Production Projected Annual Cost of Goods Sold
SY 2013-2014 to SY 2018-2019------------------------------------------------------------------------88
82. Frugies Smoothies Production Projected Annual Direct Material Schedule
SY 2013-2014 to SY 2018-2019------------------------------------------------------------------------89
83. Financial Analysis for Projected Financial Statement-------------------------------------------------90
84. Test of Profitability--------------------------------------------------------------------------------------------90
a. Gross Profit Margin-----------------------------------------------------------------------------------90
b. Net Profit Margin------------------------------------------------------------------------------------91
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85. Assets Turnover------------------------------------------------------------------------------------------------92
a. Total Assets Turnover---------------------------------------------------------------------------------92
86. Test of Capital Investment -----------------------------------------------------------------------------------93
a. Return on Investment---------------------------------------------------------------------------------93
b. Payback Period------------------------------------------------------------------------------------------94
87. Break-even Analysis--------------------------------------------------------------------------------------------95
88. Cost Structure and Operating Leverage-------------------------------------------------------------------96
VII CONCLUSION
89. Conclusions and Recommendations-----------------------------------------------------------------------97
VIII SENSITIVITY ANALYSIS
90. Sensitivity Analysis---------------------------------------------------------------------------------------------98
91. 1st Strategy-------------------------------------------------------------------------------------------------------99
92. 2nd Strategy-----------------------------------------------------------------------------------------------------101
93. 3rd Strategy------------------------------------------------------------------------------------------------------104
94. Sensitivity Conclusion----------------------------------------------------------------------------------------105
VIII ANNEXES
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PROJECT
SUMMARY
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Introduction
Fruit and Vegetable Juice is a non-alcoholic beverage and is primarily made of extracted
and blended fruits and vegetables concentrates. Popular in Western countries, where people
usually make it at their homes with a juicer machine or they purchase it in cans, in bottles and
freshly made in restaurants for convenience.
In the Philippines it can be purchased on some restaurants that offer this kind of
beverage. It became popular nowadays because people are now being conscious about health
and wellness and for diet reasons. Working people, mothers with active children and students
are always looking for a quick, tasty, healthy alternative for lunch or a mid-afternoon infusion of
energy. These are the reasons that make it a potential product to be introduced in the market.
As more people continue to turn toward natural and wholesome food and drinks. Fruit
and vegetable juice have great potential for providing a healthy, refreshing and nutritious drink.
Frugies, a mixed fruit and vegetable smoothie, the proposed product that the
researchers will introduce in the market, were the target market are the students,
administrative staffs and faculty members of Western Mindanao State University main campus.
Frugies is a product that the students can afford to buy, a smoothie that has a lot of nutrients
that young and old people will benefit and will surely love. In a stressful and hectic schedule of
students, Frugies would be the best drink that could boost their immune system against
sickness. The researcher decided to produce smoothie instead of juice as an innovation to the
usual juices that are commonly offered.
Frugies contains Malunggay, a vegetable known to be A miracle tree and a powerful
anti-cancer and rich in anti oxidant that slows the aging process.
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Project Title:
A Project Feasibility Study on Mixed Fruits and Vegetable Smoothie Production
Proposed Name of Firm: Frugies Smoothies Production
Type of Business Organization: Sole Proprietorship
Project Proponents/Researchers:
Arranguez, Princess D.
Dinaga, Raquel F.
Librada, Maribeth
Repollo, Maricar T.
Reyes, Kate Kathelyn L.
Usman, Rashida H.
Project Location: The proposed project location will be at Western Mindanao State University
Campus A, located at Normal Road, Baliwasan, Zamboanga City
Total Project Cost: The project cost is Php9,436.21
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Mission
Frugies Smoothies Production, as a source of healthy mixed fresh fruit and vegetable
smoothie, adhere strict implementation of safety methods for consumers concern and to
promote further development of manufacturing operations to ensure customers satisfaction.
Vision
To achieve the highest standard desired and required in the production operation of
mixed fresh fruit and vegetable fruit drinks that will make Frugies Smoothies Production
products acceptable in Zamboanga City and also competitive in the national market.
Objectives
To be the leading producer of mixed fresh fruit and vegetable smoothies in Zamboanga
City and be more competitive in the market.
Short Term Objectives
To develop and maintain a good relationship with the consumers and the people of
Western Mindanao State University
To provide staff and students of Western Mindanao State University a healthy drink
To be the number one producer of fruit and vegetable smoothie
Long Term Objectives
To be one of the most successful and most influential healthy drink producers in
Zamboanga City
To be an excellent company here in the Philippines that will expand its business in the
other parts of the country and become the pride of Zamboanga City
To be nationally and globally competitive in producing an excellent smoothie products
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Specific Objectives
Marketing Aspect
To ensure that the product will be promoted in a good way in which it can penetrate the
market
To determine the competitive advantage of the product
To be more creative in attracting customers
To guarantee that the chosen promotional campaigns will not only benefit the company
but also the customers who will purchase the product
Management Aspect
Focus on needs of our consumers
Get out into the market, listen, observe, and learn
Determine the factors that create demand for our product, and forecasting its potential
demand
Focus on execution in the marketplace every day
To attain the companys aim and purpose
To focus on the employees, their jobs, benefits and salaries, and tasks that will be done
before starting the business
Technical Aspect
To get rid of uncertainties in operation and production
To scheme the overall process in the production
To ensure the safety and benefits of the customers
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Socio Economic Aspect
To discuss the benefits of all the stakeholders involved in the operation of the business.
To have an environmental friendly procedure.
To showcase the ability of the workforce of the students of Industrial and Management
Engineering
Financial Aspect
To have gain information about the financial status of the business
To be able to figure out how the business deals with the trend of demand and supply
within the circulation of the business.
To assure that the business is profitable and feasible.
Limitations and Scope of the Study
The study focuses on the establishment of mixed fruit and vegetable smoothie
production in Zamboanga City. Five aspects were presented in this study which includes the
Organizational and Management Aspect, the Marketing Aspect, the Technical Aspect, the Socio-
Economic and the Financial Aspect.
The proposed product will be sold at Western Mindanao State University targeting the
students, faculty members and administrative personnel of the Tertiary, Secondary and
Elementary Education Department both from campus A and B. The product will be made to
order which the researchers company will also focus on exclusive supplying of smoothies for
the different student activities through the organization officers.
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Highlights of the Study
Fresh mixed fruit and vegetable smoothie is not the usual drink that the researchers will
introduce in the market, were the market are the students, faculty members and administrative
personnel, in that case the study has an edge on promoting healthy lifestyle and the habit on
drinking healthy fresh mixed fruit and vegetable smoothie daily that begins in the school. The
researchers assures that the taste of the product will be more exciting and suits the taste of
each customers, were one of the ingredients is vegetable.
The customers will surely be curious of what will be the taste of the product and make
the product trend in the market.
Methodology
The study was conducted with the use of primary and secondary data. Primary data
were obtained by conducting surveys to the target market were the researchers gathered
reliable data and by conducting interviews to every canteen within the vicinity. While the
secondary data were gathered from reliable sources such as NFRI, DAR, DOST, MISTO.
Leadership Strategy
The researchers used the leadership strategy were process of strategic leadership begins
with people. Managing change through uncertainty requires strategic leaders who possess and
communicate a clear path of direction and alignment within their workgroups to achieve the
desired outcomes.
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ORGANIZATION
AND
MANAGEMENT
ASPECT
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Form of Ownership
The proposed business will be a Sole Proprietorship type of business. The owner will be
the manager of the business. This type of business is easy to set-up because of the following
advantages:
Ease in business commencement
Absolute control
Avoidance of double taxation
Ease in business dissolution
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Figure 1.1 Organizational Structure
The proposed business has 10 positions. But it will be handled by 6 individuals in actual
operation for the mean time due to financial capability; some positions will be handled by a
single person.
Manager
Production Supervisor
Receiving Personnel
Production
Crew
Finance
Supervisor
Accountant
Purchasing Officer
Cashier
Sales and Marketing Supervisor
Promotional and Advertising Staff
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Personnel Functions and Qualifications
In the field of business before it starts to operate, Human Resource management
perform recruitment and selection of new employees who are qualified for the job description
but for the mean time the manager will be in charge of the hiring, since the manager is also the
owner of the business. The business will be handled by 6 individuals. The qualified positions and
description that are listed in the organizational structure are divided into six (6) persons. For
the mean time, as a new contributor in the field of business, the researchers will be the one
who will handle and take over the positions. All six members will be work six times a week
during the initial run of the business. As the business grows, it will employ necessary number of
individuals that the company needs. They will be hired according to the qualifications
prescribed position.
1. One person will assume the role of Manager/Production Supervisor. Specifically his/her
roles are as follows:
Manager - is a person who manages the work of others in order to run a business
efficiently and make a large profit. He or she should have working knowledge of the
areas under her, and may be a specialist in one or more. She manages everything that
goes in and out of the company. She has the sole right for overall management of the
authority and has the control to all personnel in the plant. She must also be responsible
in keeping, recording and filling out papers and confidential documents of the company.
Qualifications:
Must be a graduate of any business related course such as (BS Industrial
Management Engineering, BS Management, BS Business Administration)
Female/Male, preferably 25-35 years of age.
At least two years experience in manufacturing and service industry.
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Production Supervisor - is the one responsible to oversee the day-to-day
operations in the company and as well as manages workers on production line.
She monitors the means of production to ensure that they are operating
smoothly, and they check the products for defects and as well as determining
quality control standards.
Qualifications:
Must be a graduate of any business related course.
Female, preferably 25-35 years of age.
Expertise on integral planning, product design, purchasing processes
and production scheduling.
Must have at least two years of working experience in the related field.
2. One person will assume the role of Production Crew/Receiving Personnel. Specifically
his/her roles are as follows:
Production Crew is in charge of preparing smoothie before it goes out to the
customers. Specific duty vary, but typically include clearing off and setting
Juicers/Blenders, stocking supplies and as well as washing or cleaning the
juicers/blenders and utensils.
Qualifications:
Must have a High School Diploma.
Male/Female, preferably 25-30 years old.
Must have at least one year experience in related field
With good moral character
Health Certificate from CHO (City Health Office)
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Receiving Personnel - is responsible for the verification and recording of raw
materials and generally review purchase order.
Qualifications:
Must have a High School Diploma
Male/Female, preferably 25-30 years old.
Able to demonstrate basic math and organizational skills.
Must have an experience in customer service or inventory
checking positions
With Good moral Character
3. One person will assume the role of Finance Supervisor/Production Crew. Specifically
his/her roles are as follows:
Finance Supervisor is responsible for maintaining financial, accounting,
administrative and personnel services in order to meet legislative requirements
and support municipal operations. Finance Supervisor must administer and
monitor the financial system in order to ensure that the municipal finances are
maintained in an accurate and timely manner.
Qualifications:
Certified Public Accountant
Female, preferably 25-35 years of age
With at least 2 years of working experience in the related field
Must have computer skills including the ability to operate
computerized accounting, spreadsheet and word processing
programs at a highly proficient level
Must possess cultural awareness and sensitivity.
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Production Crew is in charge of preparing smoothie before it goes out to the
customers. Specific duty vary, but typically include clearing off and setting
Juicers/Blenders, stocking supplies and as well as washing or cleaning the
juicers/blenders and utensils.
Qualifications:
Must have a High School Diploma.
Male/Female, preferably 25-30 years old.
Must have at least one year experience in related field.
With good moral character.
4. One person will assume the role of Accountant/Receiving Personnel. Specifically
his/her roles are as follows:
Accountant is responsible for analyzing financial information and prepare
financial reports such as compiling and analyzing financial information to
prepare entries to accounts, such as general ledger accounts, documenting
business transactions. Accountant analyzes financial information detailing assets,
liabilities, capital, and prepares balance sheet, profit and loss statement, and
other reports to summarize current and projected company financial position,
using calculator or computer.
Qualifications:
Certified Public Accountant
Female, preferably 25-35 years of age.
With at least 2 years of working experience in the related field
Must possess analytical skills in order to analyze certain
discrepancies on a balance sheet or income statement
Detail oriented-- Accountants have to compile a lot of figures to
construct balance sheets and income statements. Having the
ability to compile a lot of information and then interpret the
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meaning is something an accountant will have to do on a regular
basis.
Good Computer Skills.
Must possess good moral character.
Receiving Personnel is responsible for the verification and recording of raw
materials and generally review purchase order.
Qualifications:
Must have a High School Diploma
Male/Female, preferably 25-30 years old.
Able to demonstrate basic math and organizational skills.
Must have an experience in customer service or inventory checking
positions
With Good moral Character
5. One person will assume the role of Sales and Marketing Officer/Production Crew.
Specifically his/her roles are as follows:
Sales and Marketing Officer is the one responsible in marketing framework for
successful positioning, promoting and distributing the products for the
profitability of the business.
Qualifications:
Must be a graduate of any four year related business course
Female, preferably 25-35 years of age
With at least 2 year working experience in related field
Good communication skills
Must possess pleasing personality
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Production Crew is in charge of preparing smoothie before it goes out to the
customers. Specific duty vary, but typically include clearing off and setting
Juicers/Blenders, stocking supplies and as well as washing or cleaning the
juicers/blenders and utensils.
Qualifications:
Must have a High School Diploma
Male/Female, preferably 25-30 years old
Must have at least one year experience in related field
With good moral character
6. One person will assume the role of Purchasing Officer/Promotional and Advertising
Staff/Production Crew. Specifically his/her roles are as follows:
Purchasing Officer is the one responsible at some level for buying or approving
the acquisition of goods and services needed by the company. The position
responsibilities may be the same as that of a buyer or purchasing agent, or may
include wider supervisory or managerial responsibilities. A Purchasing Manager
may oversee the acquisition of materials needed for production, general supplies
for offices and facilities, equipment, or construction contracts. Purchasing Officer
seeks reliable vendors or suppliers to provide quality goods at reasonable prices.
Qualifications:
Must possess a four-year degree in any Business related course
Female/ Male, preferably 25-30 years of age
Minimum of 2 years of experience in related field
Must have excellent interpersonal and negotiation skills, as
her/his role is to receive the best possible product at the best
possible price
Should have great communication skills, both orally and in writing
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Should possess exceptional management skills, as she may
oversee a team of people
Promotional and Advertising Staff is the one responsible for planning and
directing advertising policies and programs or produce collateral materials, such
as posters, contests, coupons, or give-away, to create extra interest in the
purchase of a product or service for a department, an entire organization, or on
an account basis.
Qualifications:
Must be a graduate of any business related course
Female/male, preferably 23-35 of age
With 1-2 years working experience in the field of marketing
Good communication skills
Pleasing personality
Production Crew is in charge of preparing smoothie before it goes out to the
customers. Specific duty vary, but typically include clearing off and setting
Juicers/Blenders, stocking supplies and as well as washing or cleaning the
juicers/blenders and utensils.
Qualifications:
Must have a High School Diploma
Male/Female, preferably 25-30 years old
Must have at least one year experience in related field
With good moral character
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Table 1.1 Feasibility Study Timetable and Gantt chart
Project Timetable
Activities for 1st Semester Date No. of weeks
A. Grouping of members, assigning tasks, meeting among members of the group
June 15 June 29 2
B. Gathering data of the given study, conducting survey, presentation of data gathered
June 29 - July 20
3
C. Preliminary presentation, Reviewing/Revising the draft presentation and consultation
July 21 July 27 1
D. Re-conducting survey and evaluating the result on market aspect, Preliminary presentation of prototype
July 28 - August10 2
E. Presentation of prototype per combination
July 11- July 17 1
F. Computing of data, gathering data for Organizational and management, Technical aspect, presentation of O and M and Technical aspect
July 18 - August 24
1
G. Consultation of 2 aspects, gathering additional data
August 25 - September 8
2
H. Revision of organizational and management and technical aspect
September 9- October 15
5
I. Finalization and presentation
of 3 aspects
October 16 October
27
2
J. Enrolment
October 28 - November 19
--
K. Opening of business operation November 20
February 22
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L. Discussion and drafting on financial statement for the month of November and discussion on sensitivity analysis.
November 21 December 6
2
M. Submission and evaluation of financial statement for the month of November. Discussion on socio-economic and SWOT analysis orientation
December 7 - 20
2
N. Presentation of Expo materials (Brochures, layout and costing)
December 21January 3
2
O. Submission and evaluation of financial statement for the month of December.
January 4 - 10
1
P. SWOT analysis presentation and submission of financial statement for the month of January.
January 11 February 4
4
Q. Submission of Manuscript for final presentation.
February 5 24
3
R. Preparation for the final
presentation
February 25 - 28
1
S. Final presentation to the faculty and submission of thesis manuscript for Expo use
March 1 6
1
T. IME Expo 2014 and preparation for the business evaluation.
March 7 - 14
1
Table 1.1 shows the activities for the school year 2013-2014
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Activity 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
A
B
C
D
E
F
G
H
I
Scheduled Activity s
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Work Finished
Table 1.2 Gantt chart of the Time Table Presented s
Legend: 18
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Activity 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38
J
K
L
M
N
O
P
Q
R
S
T
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MARKETING
ASPECT
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Product Description
Fruit and Vegetable Juice is a non-alcoholic beverage popular in Western countries,
where people can purchase it in aluminum cans, in bottles and freshly made in restaurants.
In the Philippines it can be purchased on some restaurants that offer this kind of
beverage. It became popular nowadays because people have increase awareness on health and
wellness. Some are even very particular with the food they eat and beverage they drink. The
researchers have decided to make it into smoothie instead of just a plain juice which makes it a
potential viable product to be sold in the market.
The Target Demand
The target demand of this study is the people of Campus A and Campus B of Western
Mindanao State University which comprises of the students, members of the faculty and
administrative personnel. There are about 19,171 individuals from Campus A and Campus B
combined from school year 2013-2014.
The products will be sold in an ordering basis where the seller makes and prepares the
products while the customer waits, through a stall situated inside the campus where it is easily
be accessible.
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HISTORICAL DATA Table 2.1 Population of Western Mindanao State University (Year 2008 2013)
SCHOOL YEAR POPULATION
2008-2009 15,827
2009-2010 17,358
2010-2011 17,645
2011-2012 17,257
2012-2013 17,332
Source: MISTO WMSU Table 2.1 shows the historical data of enrollees who enrolled from 2008-2013 of the target university. The data will be used in projecting the population for the next five years.
Table 2.2 Projected Actual Population
SCHOOL YEAR PROJECTED
POPULATION
2013-2014 19,171
2014-2015 18,247
2015-2016 18,538
2016-2017 14,490
2017-2018 15,075
2018-2019 19,411
Table 2.2 shows the projected population of the target university from 2013-2014 to 2018-2019. The
population is computed using the four methods of projection and the projected values are taken from
the method which has the least standard deviation which yields the realistic output. The population from
school year 2013-2014 to 2015-2016 remains the same because only school year 2016-2017 until 2018-
2019 affected in the new curriculum of K to 12 program wherein no new freshmen are enrolled in the
said school year. (Refer to annex A from table 1.0 to table 5.2)
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DEMAND ANALYSIS
Fig 2.1 Annual Per Capita Consumption of juice in the Philippines
Fig 2.1 shows the annual per capita consumption of juice in the Philippines based from Euromonitor. The data will be used to compute the projected demand of Western Mindanao State University.
Table 2.3 Projected Demand for Juice within the vicinity of WMSU
SCHOOL YEAR PROJECTED POPULATION ANNUAL PER CAPITA
CONSUMPTION (L) PROJECTED
DEMAND (L)
2013-2014 19,171 1 19,171.00
2014-2015 18,247 1 18,247.00
2015-2016 18,538 1 18,538.00
2016-2017 14,490 1 14,490.00
2017-2018 15,075 1 15,075.00
2018-2019 19,411 1 19,411.00
Table 2.3 shows the computation of the projected demand for juice within the vicinity of Western Mindanao State
University by means of multiplying the total projected population per year to the annual per capita consumption
which is 1 liter. The projected demand will be used to determine the total volume of juice that the university is
consuming.
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SUPPLY ANALYSIS
There are currently 16 present canteens that sell Juice beverage within the vicinity of
Western Mindanao State University.
Table 2.4 Present Supply within the vicinity of Western Mindanao State University
CANTEEN/OWNER'S NAME WEEKLY SUPPLY (L) DAILY SUPPLY (L)
Janny Bee 1.985 0.331
Shanes Fastfood 2.262 0.377
Maimona Majid 11.000 1.833
Magsayo Store 3.358 0.560
Oliver 32.938 5.490
Pilang Cervantes 23.386 3.898
Flavours 17.854 2.976
Emanual Canteen ( Jane D. Baroquillo) 18.000 3.000
WMSU Coop Canteen #8 (April Delos Reyes) 32.125 5.354
Antonieta Dumen 4.180 0.697
Social Work Canteen (Ester Carpizo) 12.700 2.117
Islamic Canteen (Arnalyn Ibrahim) 11.020 1.837
Forestry Canteen (Ginton Michael O. Locson) 3.320 0.553
Merciana 83.000 13.833
Mercedes Domocol 17.825 2.971
WMSU Coop #3 2.250 0.375
TOTAL 277.203 46.201
GRAND TOTAL (year) 10,949.530 10,949.530
Table 2.4 shows the total volume supply of juice in the vicinity of Western Mindanao State University. The data
was then computed in terms of weekly supply with a total volume of 277.203 L per week and was converted into
daily supply by dividing the weekly supply by 6. The total volume of juice in a year for the supply is 10,949.530 L
per year which is obtained by multiplying the weekly supply by 39.5 and 237 for the daily supply.
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35 Feasibility Study on Mixed Fruit and Vegetable Smoothie Production
Table 2.5 Historical Data of Supply within the vicinity of Western Mindanao State University
SCHOOL YEAR YEARLY GROWTH RATE YEARLY SUPPLY (L)
1990-2009 - 4,205.86
2009-2010 4% 4,368.08
2010-2011 17% 5,093.86
2011-2012 22% 6,203.46
2012-2013 22% 7,589.45
2013-2014 44% 10,949.53
Table 2.5 shows the details of the yearly supply of canteens within the vicinity of WMSU since 1990 until
the present. The data will serve as the historical supply of the target university which was obtained by
subtracting the present year to the previous year divided by the previous year by using the growth rate.
Refer to annex A Table 5.3 for the computation.
Table 2.6 Projected Supply
SCHOOL YEAR PROJECTED SUPPLY (L)
2013-2014 8,072.91
2014-2015 8,933.17
2015-2016 9,793.42
2016-2017 10,653.68
2017-2018 11,513.93
2018-2019 12,374.19
Table 2.6 shows the projected supply which is based on the computation using Statistical Straight Line
method which yields the realistic output. (See ANNEX A table 5.3 to table 6.4.1 for computation of
projected supply)
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Table 2.7 Demand and Supply Analysis
SCHOOL YEAR PROJECTED
DEMAND (L) PROJECTED SUPPLY
(L) GAP (L)
2013-2014 19,171.00 8,072.91 11,098.09
2014-2015 18,247.00 8,933.17 9,313.83
2015-2016 18,538.00 9,793.42 8,744.58
2016-2017 14,490.00 10,653.68 3,836.32
2017-2018 15,075.00 11,513.93 3,561.07
2018-2019 19,411.00 12,374.19 7,036.81
Table 2.7 shows the volume of the unsatisfied demand or the gap per school year. The projected supply
is subtracted from the projected demand to identify the unsatisfied demand. The unsatisfied demand
will be used in determining the market share of the company. The demand-supply analysis is from
school year 2013-2014 to 2018-2019.
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37 Feasibility Study on Mixed Fruit and Vegetable Smoothie Production
Figure 2.2 Supply, Market Share and New Gap for School Year 2013-2014
Figure 2.2 shows the total demand of 19,171.00 L for the school year 2013-2014. The supply for this school year is
8,072.91 L and the unsatisfied demand is 11,098.09 L. The company will get 1,759.73 L of the total demand which
leaves 9,866.36 L as the new gap. The companys market share is base from the capacity of the company provided
in Table 3.1 page 53.
42%
9%
49%
Total Demand of 19,171.00 L
Supply (8,072.91 L)
Market Share(1,759.73 L)
New Gap (9,338.36 L)
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Figure 2.3 Supply, Projected Market Share and New Gap for School Year 2014-2015
Figure 2.3 shows the total demand of 18,247.00 L for the school year 2014-2015. The supply for this school
year is 8,933.17 L and the unsatisfied demand is 9,313.83 L. The company will get 2,652.92 L of the total
demand which leaves 6,660.91 L as the new gap. The companys market share is base from the capacity of
the company provided in Table 3.1 page 53.
49%
15%
36%
Total Demand of 18,247.00 L
Supply (8,933.17)
Market Share (2,652.92 L)
New Gap (6,660.91 L)
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39 Feasibility Study on Mixed Fruit and Vegetable Smoothie Production
Figure 2.4 Supply, Projected Market Share and New Gap for School Year 2015-2016
Figure 2.4 shows the total demand of 18,538.00 L for the school year 2015-2016. The supply for this
school year is 9,793.42 L and the unsatisfied demand is 8,744.58 L. The company will get 3,546.11 L of
the total demand which leaves 5,198.47 L as the new gap. The companys market share is base from the
capacity of the company provided in Table 3.1 page 53.
53%19%
28%
Total Demand of 18,538.00 L
Supply (9,793.42 L)
Market Share (3,546.11 L)
New Gap (5,198.47 L)
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Figure 2.5 Supply, Projected Market Share and New Gap for School Year 2016-2017
Figure 2.5 shows the total demand of 14,490.00 L for the school year 2016-2017. The supply for this school
year is 10,653.68 L and the unsatisfied demand is 3,836.32 L. The company will get 4,439.31 L of the total
demand which leaves -602.99 L as the new gap or no gap at all because the market share is higher than the
gap. The companys market share is base from the capacity of the company provided in Table 3.1 page 53.
68%
28%
-4%
Total Demand of 14,490.00 L
Supply (10,653.68 L)
Market Share (4,439.31 L)
New Gap (-602.99 L)
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41 Feasibility Study on Mixed Fruit and Vegetable Smoothie Production
Figure 2.6 Supply, Projected Market Share and New Gap for School Year 2017-2018
Figure 2.6 shows the total demand of 15,075.00 L for the school year 2017-2018. The supply for this school
year is 11,513.93 L and the unsatisfied demand is 3,561.07. The company will get 5,332 L of the total
demand which leaves -1,771.43 L as the new gap or no gap at all because the market share is higher than
the gap. The companys market share is base from the capacity of the company provided in Table 3.2 page
53.
62%
29%
-11%
Total Demand of 15,075.00 L
Supply (11,513.93 L)
Market Share (5,332.5L)
New Gap (-1,771.43 L)
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42 Feasibility Study on Mixed Fruit and Vegetable Smoothie Production
Figure 2.7 Supply, Projected Market Share and New Gap for School Year 2018-2019
Figure 2.7 shows the total demand of 19,411.00 L for the school year 2018-2019. The supply for this school
year is 12,374.19 L and the unsatisfied demand is 7,036.81 L. The company will get 6,225.70 L of the total
demand which leaves 811.12 L as the new gap. The companys market share is base from the capacity of the
company provided in Table 3.2 page 53.
64%
32%
4%
Total Demand of 19,411.00 L
Supply (12,374.19 L)
Market Share (6,225.70 L)
New Gap (811.12 L)
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Table 2.7 Product Selling Price
Verdi Smoothie
Amount CAO Smoothie
Amount
Pia-Banana Smoothie Amount
Production cost per unit P15.70 P16.40 P11.28
Markup P 4.30 (21.50%) P 3.60 (18%) P 8.72 (43.60%)
Selling price per cup P20 P20 P20
Table 2.7 shows the selling price per cup, it is based from the production cost. The mark up is 21.50% for
Verdi smoothie, 18% for CAO smoothie and Pia-banana smoothie 43.60% were the profit is P4.30 for
Verdi smoothie,P3.60 for CAO smoothie and P8.72 for Pia-Banana smoothie.
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Market Program and Strategy
As a new contributor in the business industry the market strategy will be applied to the
students, administrative staff and faculty member were school is the best location to start with,
because now a days people are already outspoken and involved on what is happening in the
society specially the young once in terms of things that are unusual like our product Mixed
Fruit and Vegetable Smoothie. In that case our product will be easily known in the university
and also outside the campus.
Product
Mixed fruit and vegetable smoothie contains 250ml of smoothie per cup, the product
are new to the target location so it is not difficult to market and the quality of the product
are rest assured to be safe to consume.
Promotion
The company believes and is confident on the capability of Promotional and Advertising
Staff who plans and secures the implementation of the promotional activities. One of which
is the establishment of partnership between school organizations aiming to be the official
supplier of healthy drinks for their activities. This helps a lot because some students want to
try the product but has no means to afford to buy it, so through organizations they can have
it for free. The following are other promotional activities that the company will do:
Online Advertisement
The company saw the potential of online advertisement through social
media websites such as Facebook and Twitter and will take advantage of it.
There will be a creation of a company account for the product. This will not only
introduce the product easily on the market through social media, but also people
can give feedbacks or testimonials about the product and the different tastes.
The researchers had created a Facebook page for the company
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(https://www.facebook.com/frugies?ref=br_rs) where customers can make a call
regarding the product and will answer their complaints promptly and make
consumers happy, whenever possible, with a speedy apology, a refund, and a
discount on future purchases or an exchange. Sharing of photos with information
can also be helpful by creating an appeal to the target clients.
Personal Endorsement
These are the following personal endorsement can be use to market the
product, first is the Words of Mouth and by building personal relation to
customers in verbal form. Through giving free taste of the product, possible
consumers can give testimonials about it and provide information to the others.
Second is by building personal relation to customers, it can help to gain
customers trust to the company.
Tarpaulins and Brochures
Tarpaulin is a very useful tool to catch the attention of the market. The
material is durable and can be used repeatedly. The information about the
company and the products can be published through tarpaulins.
People want printed material to take home and read at their leisure. It
can direct them to the web page provided, but a brochure adds a personal
touch, tells the prospect what the product or service can do for them and why
they should buy from you. Brochures also support other advertising, direct mail,
online promotions, and can be used as a sales tool by distributors. In short, a
good brochure sells.
The actual cost of tarpaulin the researchers had used is Php 133.00 in
which the size is 2x3 ft while the brochure cost Php 20.00 per piece in which the
size is 8.5 x 11 inches.
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TECHNICAL
ASPECT
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The Product
Mixed Fruit and Vegetable Smoothie is primarily made of fresh fruits and vegetable
blended together. It is rich in nutrients that have unique healthy promoting compounds,
vitamins and minerals that are essential for optimum health, benefiting for the body, such as
vitamin A, protein, vitamin C, anti-oxidants, potassium and iron. One cup (250ml) per serving of
Mixed Fruit and Vegetable Smoothie can give 30 vitamins and minerals to supply the nutrients
needed of the body.
Frugies a product name has a volume of 250ml which is equivalent to 1 cup. The
product has three combinations of smoothies which are the Apple-Orange Smoothie with
Malunggay gelatin, Apple-Carrots-Orange Smoothie with Malunggay gelatin, and the Banana-
Pineapple Smoothie with Malunggay Gelatin. The 3 combination were added with evaporated
milk and a little of refined sugar to make it more suitable to the customers taste.
Smoothies will stay fresh in the refrigerator for up to 3 hours, but it will lose some
nutrients as it sits in the fridge, the ideal temperature for the smoothie to last for 3 hour is
(4C-6C) but if smoothie expose to a normal room temperature it can only last for about 30
minutes. It will not also taste as fresh after the first 3 hours and water separation may occur.
Personally, the researcher dont like the way smoothies taste after the said time.
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Figure 3.1 Nutrition Facts of Fruits and Vegetables
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Continuation of Figure 3.1 Nutrition Facts of Fruits and Vegetables
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1. Apple-Orange Smoothie with Malunggay Gelatin (Verdi Smoothie)
The ingredients are Fuji Apple, Orange juice extract, ice cubes, refined sugar,
evaporated milk, and Malunggay gelatin as the additive. The ingredients for the Malunggay
gelatin are Malunggay broth, Buko Pandan flavored Gelatin powder, water, refined sugar and
evaporated milk.
The nutritional facts that the Apple-Orange Smoothie with Malunggay gelatin can
provide are iron, calcium, potassium, manganese, magnesium, vitamin A, vitamin B, vitamin C,
folate, thiamin and protein.
2. Apple-Carrots-Orange Smoothie with Malunggay Gelatin (CAO Smoothie)
The ingredients for the second combination on smoothie are Fuji Apple, Carrot juice
extract, Orange juice extract, ice cubes, refined sugar, evaporated milk, and Malunggay gelatin
as the additive.
The nutritional facts that Apple-Carrots-Orange Juice with Malunggay gelatin can
provide are calcium, potassium, iron, manganese, magnesium, vitamin A, vitamin B, vitamin C,
folate, thiamin, beta-carotene and protein.
3. Banana-Pineapple Smoothie with Malunggay Gelatin (Pia-Banana Smoothie)
The ingredients for the smoothie were ripe Banana, Pineapple , ice cubes, refined sugar,
and evaporated milk and Malunggay gelatin as the additive.
The nutritional facts that the Banana-Pineapple Smoothie with Malunggay gelatin can
provide are potassium, magnesium, manganese, fiber, vitamin A, vitamin B1, vitamin C,
calcium, foliate, iron and protein.
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Product Ingredients
The study came up with three different kinds of products with four different kinds of
fruits and two different kinds of vegetables to be mixed.
Apple Orange Smoothie with Malunggay Gelatin (Verdi Smoothie)
1. Apple fruit
The apple is the pomaceous fruit of the apple tree, species Malus domestica in the rose
family (Rosaceae). It is one of the most widely cultivated tree fruits, and the most widely
known of the many members of genus Malus that are used by humans. Apples grow on
small, deciduous trees. Specifically, the researcher had used the Fuji Apple because it has a
very long shelf life compared to other apples, even without refrigeration. It also contains
between 911% sugars by weight but still nutritious.
2. Orange fruit
An orange is a type of citrus fruit which people often eat. Oranges are a very good source
of vitamins, especially vitamin C. Orange juice is an important part of many
people's breakfast. The "sweet orange", which is the kind that is most often eaten today,
grew first in Asia but now grows in many parts of the world. The researchers have used
Ponkan in its product because of its more orangy taste.
3. Malunggay leaves
Moringa also known as the Miracle Tree is a multipurpose plant, were the leaves, pods,
fruits, flowers, roots and bark of the tree can be utilized. It is also referred to as Drumstick
Tree by the Britishers. In the Philippines, they are referred to as malunggay or
malungay. Others refer to moringa as horseradish tree, benzolive tree, kelor, marango,
mlonge, moonga, nbday, saijhan, sajna or Ben oil tree. Moringa leaves contain: seven
times the vitamin C in oranges, four times the Calcium in milk, four times the vitamin A in
carrots, two times the protein in milk and three times the Potassium in bananas.
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4. Buko Pandan Flavored Gelatin powder
Gelatin (or gelatin, from Latin: gelatus = stiff, frozen) is a translucent, colorless, brittle
(when dry), flavorless solid substance. The researchers have used the flavored powdered
gelatin, specifically Buko-Pandan flavor, because it gives an appealing taste in our products.
These can be purchased in any grocery stores.
5. Refined sugar
Sugar is one of the most popular sweeteners used today. From baked goods to
beverages, this all-purpose sweetener has been a favorite for centuries. Sugar is the
crystallized sucrose extracted from sugarcane . After harvesting the sugarcane or sugar
beets, the juice is extracted and boiled down to remove moisture. As the moisture
diminishes, the natural sucrose in the juice begins to crystallize. The crystallized sugar is
removed, leaving other extracts behind in the form of molasses.
6. Evaporated Milk
Evaporated milk, also known as dehydrated milk, is a shelf-stable canned milk product
with about 60% of the water removed from fresh milk. It differs from sweetened condensed
milk, which contains added sugar. The researchers have used the canned evaporated milk
that can be purchased in any grocery stores.
7. Ice cubes
An ice cube is a small, roughly cube-shaped piece of ice (frozen water), conventionally
used to cool beverages. Ice cubes are sometimes preferred over crushed ice because they
melt more slowly; they are standard in mixed drinks that call for ice, in which case the drink
is said to be "on the rocks."
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Apple Carrot Orange Juice with Malunggay Gelatin (CAO Smoothie)
1. Apple fruit
The apple is the pomaceous fruit of the apple tree, species Malus domestica in the rose
family (Rosaceae). It is one of the most widely cultivated tree fruits, and the most widely
known of the many members of genus Malus that are used by humans. Apples grow on
small, deciduous trees. Specifically, the researcher had used the Fuji Apple because it has a
very long shelf life compared to other apples, even without refrigeration. It also contains
between 911% sugars by weight but still nutritious.
2. Orange fruit
An orange is a type of citrus fruit which people often eat. Oranges are a very good
source of vitamins, especially vitamin C. Orange juice is an important part of many
people's breakfast. The "sweet orange", which is the kind that is most often eaten today,
grew first in Asia but now grows in many parts of the world. The researchers have used
Ponkan in its product because of its more orangy taste.
3. Carrot
Carrots are popular root vegetable that are easy to grow in sandy soil. They are resistant
to most pests and diseases, and are a good late season crop that can tolerate frost. Not all
carrots are orange; varieties vary in color from purple to white. The researchers have used
the orange-colored carrot variety.
4. Malunggay leaves
Moringa also known as the Miracle Tree is a multipurpose plant, were the leaves, pods,
fruits, flowers, roots and bark of the tree can be utilized. It is also referred to as Drumstick
Tree by the Britishers. In the Philippines, they are referred to as malunggay or
malungay. Others refer to moringa as horseradish tree, benzolive tree, kelor, marango,
mlonge, moonga, nbday, saijhan, sajna or Ben oil tree. Moringa leaves contain: seven
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times the vitamin C in oranges, four times the Calcium in milk, four times the vitamin A in
carrots, two times the protein in milk and three times the Potassium in bananas.
5. Buko Pandan Flavored Gelatin powder
Gelatin (or gelatin, from Latin: gelatus = stiff, frozen) is a translucent, colorless, brittle
(when dry), flavorless solid substance. The researchers have used the flavored powdered
gelatin, specifically Buko-Pandan flavor, because it gives an appealing taste in our products.
These can be purchased in any grocery stores.
6. Refined Sugar
Sugar is one of the most popular sweeteners used in American kitchens today. From
baked goods to beverages, this all-purpose sweetener has been a favorite for centuries.
Sugar is the crystallized sucrose extracted from either sugarcane. After harvesting the
sugarcane or sugar beets, the juice is extracted and boiled down to remove moisture. As the
moisture diminishes, the natural sucrose in the juice begins to crystallize. The crystallized
sugar is removed, leaving other extracts behind in the form of molasses.
7. Evaporated Milk
Evaporated milk, also known as dehydrated milk, is a shelf-stable canned milk product
with about 60% of the water removed from fresh milk. It differs from sweetened condensed
milk, which contains added sugar. The researchers have used the canned evaporated milk
that can be purchased in any grocery stores.
8. Ice cubes
An ice cube is a small, roughly cube-shaped piece of ice (frozen water), conventionally
used to cool beverages. Ice cubes are sometimes preferred over crushed ice because they
melt more slowly; they are standard in mixed drinks that call for ice, in which case the drink
is said to be "on the rocks."
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Banana Pineapple Smoothie with Malunggay Gelatin (Pia-Banana Smoothie)
1. Ripe Banana
A banana is an edible fruit produced by several kinds of large herbaceous flowering
plants of the genus Musa. In some countries, bananas used for cooking may be
called plantains. The fruit is variable in size, color and firmness, but is usually elongated and
curved, with soft flesh rich in starch covered with a rind which may be green, yellow, red,
purple, or brown when ripe. The researcher used Latundan banana.
2. Pineapple fruit
Pineapple is a wonderful tropical fruit having exceptional juiciness, vibrant tropical
flavor and immense health benefits. Pineapple contains considerable calcium, potassium,
fiber, and vitamin C. It is low in fat and cholesterol.
3. Malunggay leaves
Moringa also known as the Miracle Tree is a multipurpose plant, as the leaves, pods,
fruits, flowers, roots and bark of the tree can be utilized. It is also referred to as Drumstick
Tree by the Britishers. In the Philippines, they are referred to as malunggay or
malungay. Others refer to moringa as horseradish tree, benzolive tree, kelor, marango,
mlonge, moonga, nbday, saijhan, sajna or Ben oil tree. Moringa leaves contain: seven
times the vitamin C in oranges, four times the Calcium in milk, four times the vitamin A in
carrots, two times the protein in milk and three times the Potassium in bananas.
4. Buko Pandan Flavored gelatin powder
Gelatin (or gelatin, from Latin: gelatus = stiff, frozen) is a translucent, colorless, brittle
(when dry), flavorless solid substance. The researchers have used the flavored powdered
gelatin, specifically Buko-Pandan flavor, because it gives an appealing taste in our products.
These can be purchased in any grocery stores.
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56 Feasibility Study on Mixed Fruit and Vegetable Smoothie Production
4. Refined Sugar
Sugar is one of the most popular sweeteners used in American kitchens today. From
baked goods to beverages, this all-purpose sweetener has been a favorite for centuries.
Sugar is the crystallized sucrose extracted from sugarcane. After harvesting the sugarcane or
sugar beets, the juice is extracted and boiled down to remove moisture. As the moisture
diminishes, the natural sucrose in the juice begins to crystallize. The crystallized sugar is
removed, leaving other extracts behind in the form of molasses.
5. Evaporated Milk
Evaporated milk, also known as dehydrated milk, is a shelf-stable canned milk product
with about 60% of the water removed from fresh milk. It differs from sweetened condensed
milk, which contains added sugar. The researchers have used the canned evaporated milk
that can be purchased in any grocery stores.
6. Ice cubes
An ice cube is a small, roughly cube-shaped piece of ice (frozen water), conventionally
used to cool beverages. Ice cubes are sometimes preferred over crushed ice because they
melt more slowly; they are standard in mixed drinks that call for ice, in which case the drink
is said to be "on the rocks.
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Manufacturing Process
The manufacturing process of mixed fruit and vegetable smoothie is in made to order
basis with 3 different combinations. The process of preparing the fruit and vegetable smoothie
is by extracting the juice from the fruit and vegetable specifically the orange and carrot, and
blending it together with other fruits adding Malunggay gelatin as an additive. The smoothie
will be put into 8oz cups with plastic lid cover for food safety and straw.
1. Apple-Orange Smoothie with Malunggay Gelatin (Verdi Smoothie)
a. Washing
Wash the 232.5g of fuji apple as well as the 300 g of ponkan orange to remove the
dirt, pesticide or else the chemicals present. Do not use hot nor freezing water in order to
retain the freshness of fruits.
b. Peeling
After washing, use your hands in peeling the ponkan orange because it has a thicker
skin compare to the other fruit. Make sure to wash your hands before doing it. Ponkan
compose of 60% skin.
c. Slicing
Hold apple so that stem is facing straight up while apple is on top of a cutting board. Cut
the peeled fuji apple which is 232.5 grams in weight into a medium size. Use a sharp knife
to create the size slices of your choosing by slicing each large slice into the upward, rounded
section of the apple pieces, so that it would be easy for the blender to blend it.
d. Extracting
Presses are the usual and traditional method of removing juice from the fruit. By the use
of Imarflex extractor, the residues and juice will be separated. The researchers can extract
the 300g of ponkan which will result to a 75.28 g of juice and 74.91% residues.
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e. Mixing / Blending
After the extraction and slicing/cutting process, 75.28 g of ponkan orange and slices of
apples are mixed together in the blender. Pour it with 150 ml evaporated milk, 150 grams of
refined sugar and 452 ml of ice cubes to produce 1 pitcher of smoothie. In order to get an
equal taste, stir it using tablespoon or stirring rod.
f. Filling
It is the process of bringing the mixed juice into the container. The container is made up
of 250 ml plastic slushy cup.
g. Adding gelatin
For a good and healthy taste, add 75g of malunggay gelatin in a 1 cup of smoothie.
2. Apple-Carrot-Orange Smoothie with Malunggay Gelatin (CAO Smoothie)
a. Washing
Wash all raw fruits such as 232.5 g of fuji apple and 300 g of ponkan orange and 150
g of carrot to remove the dirt, pesticide or else the chemicals present on it. Use colander in
washing the needed raw materials. Do not use hot nor freezing water in order to retain the
freshness of fruits and vegetable. The researcher may also use brush but not too rough for a
certain veggies such as carrot, which have been growing in soil. Make sure there isn't any dirt
or other items left on fruits or vegetable.
b. Peeling
After washing, use knife or peeler to take out the skin of the carrot, unlike on the
ponkan orange fruit because it has its thinner peel, just used your hands in peeling the
ponkan. Make sure to wash your hands before doing it. Hence, carrot contains 14.29% of
skin and 60% of skin and seeds for orange.
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c. Slicing
Cut the apples into medium size, to ensure it will make the blender machine to blend it
easily, slice all the large sizes. Cut the peeled carrots into medium size to make sure it will fit
in the juice extractor machine. Use a sharp knife in slicing the 232.5 g of apple, 128.6 g of
carrot.
d. Extracting
Presses are the usual and traditional method of removing juice from fruit and vegetable
materials. By the use of Imarflex extractor, the residues and juice will be separated. The
researchers can extract the 300 g of ponkan that will result to a 75.28 g of juice and 74.91%
residues. In addition, by pressing the 150 g of carrot we could come up with 37.86% residues
and 93.21 g of concentrated carrot juice.
e. Mixing / Blending
After the extraction process, mix the 75.28 g of ponkan orange juice and 93.21 g of
concentrated carrot juice unto the blender together with the sliced apple. Pour it with 150
ml evaporated milk, 150 g of refined sugar and 358 ml of ice cubes to produce 1 pitcher of
smoothie. In order to get an equal taste, stir it using tablespoon or stirring rod.
f. Filling
It is the process of bringing the mixed juice into the container. The container is made up
of 250 ml plastic slushy cup.
g. Adding gelatin
For a good and healthy taste, add 75g of malunggay gelatin in every 1 cup of smoothie.
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3. Banana-Pineapple Smoothie with Malunggay Gelatin (Pia Banana Smoothie)
a. Washing
Wash the 550 g of ripe latundan banana fruits and 110 g of pineapple in order to
remove the dirt present on it. Do not use hot nor freezing water in order to retain the
freshness of fruits. The researcher may also use brush for cleaning the outside part of the
pineapple. Make sure there isn't any dirt or other items left on fruits.
b. Peeling
After washing, use a sharp knife or peeler to take out the skin of the pineapple.
Otherwise, use your hands in peeling the skin of the banana. Pineapple consists of 10% peel
and 54.42 % for the skin of banana. Make sure to wash your hands before doing it.
c. Slicing
Cut the peeled 110 g of pineapple and 550 g of banana into a medium size, just to
ensure it will easily blend into the blender machine. Use a sharp knife in slicing the fruits.
d. Mixing / Blending
Mix and blend the 88g of pineapple with 250.69g of sliced banana. Add the 150 ml
evaporated milk, 150g of refined sugar and 412 ml of ice cubes to produce 1 pitcher of
smoothie. In order to get an equal taste, stir it using tablespoon or stirring rod.
d. Filling
It is the process of bringing the mixed juice into the container. The container is made up
of 250 ml plastic slushy cup.
e. Adding gelatin
For a good and healthy taste, add 75 g of malunggay gelatin in a 1 cup of smoothie.
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Figure 3.2 Qualitative Flow Diagram
Washing Peeling Cutting
Filling Blending Extracting
Adding gelatin Finished Product ( Smoothie )
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Apple-Orange Smoothie with Malunggay Gelatin (Verdi Smoothie)
Figure 3.3 Quantitative Flow Diagram
Input Process Output
Apple (232.5g)
Orange (300g)
Washing
(535.5g)
Peeling/slicing
Apple (223.2g)
Orange (120g)
Extracting
Orange (75.28g)
Blending (1,500g)
Apple (223.2g)
Orange (75.28g)
Evaporated Milk(150mL)
Gelatin (450g)
Sugar (150g)
Ice/cold water (452mL)
Skin & Seed
Apple (4%)
Orange (60%)
Residue
Orange
(74.91%)
Finished Product
(1,500mL)/250mL
=6 cups
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Apple-Carrot-Orange Smoothie with Malunggay Gelatin (CAO Smoothie)
Figure 3.4 Quantitative Flow Diagram
INPUT PROCESS OUTPUT
Apple (232.5g)
Orange (300g)
Carrot (150g)
Washing
(682.5g)
Peeling/slicing
Apple (223.2g)
Orange (120g)
Carrot (128.6g)
Extracting
Orange (7