June 29 - July 1

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FSAE 2021 Annual Conference

Hilton Orlando Bonnet CreekJune 29 - July 1

FSAE 2021 Annual Conference

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PROGRAM AT A GLANCE

FSAE 2021 Annual Conference (#FSAE21) allows members to RE.IMAGINE meetings - through both in-person and hybrid /virtual options. RE.CONNECT with your community of association industry professionals and RE.DEFINE success.

FSAE and the Hilton Orlando Bonnet Creek are committed to making the FSAE 2021 Annual Conference a safe event with your health top-of-mind. To ensure FSAE21 is accessible to all members, this will be a HYBRID event with a virtual component for those not comfortable or able to attend in-person. Learn more at www.fsae.org/hybrid-program

In-person registration will be capped at 300 attendees to allow for social distancing.

Masks are required in all public areas of the hotel and meeting spaces.

Hilton’s EventReady with CleanStay keeps health and safety top-of-mind in all public areas and hotel rooms.

Learn more about our safety plan and any updates at www.fsae.org/safety-plan.

MONDAY, JUNE 2812:00 PM – 3:00 PM FSAE/Foundation Board Meetings5:30 PM Leadership Reception

TUESDAY, JUNE 299:00 AM – 4:00 PM Registration Open9:00 AM – 4:00 PM Silent Auction Open/Drop-off10:00 AM – 12:00 PM CEO Roundtable, Meeting Planner Roundtable and Diversity Workshop12:00 PM First-Timer Meet Up 12:00 PM – 2:00 PM Lunch on Your Own1:30 PM – 2:00 PM Refreshment Break2:00 PM – 4:00 PM Opening Keynote Session5:30 PM – 6:30 PM Welcome Reception Dinner on Your Own8:00 PM Hospitality Reception

WEDNESDAY, JUNE 307:30 AM – 4:30 PM Registration Open8:00 AM – 3:30 PM Silent Auction Open8:00 AM – 9:00 AM Leadership Breakfast9:00 AM – 10:00 AM Breakout Sessions10:00 AM – 10:45 AM Networking Break10:45 AM – 11:45 AM Breakout Sessions12:00 PM – 1:30 PM General Session Keynote Luncheon1:45 PM – 2:45 PM Breakout Sessions2:45 PM – 3:30 PM Networking Break - Auction Closes3:45 PM – 4:45 PM Breakout Sessions7:00 PM – 10:00 PM Conference Gala Reception & Dinner

THURSDAY, JULY 18:00 AM – 10:00 AM Registration Open8:00 AM – 9:00 AM Breakfast & Coffee Station8:30 AM – 10:30 AM Auction Item Pickup9:00 AM – 10:00 AM Breakout Sessions10:15 AM – 11:15 AM Breakout Sessions11:30 PM – 1:15 PM Closing Keynote and Awards Luncheon1:15 PM Adjourn

11 Hours - 11 Hours CMP Expected

BROCHURE PRINTED BY

FSAE Foundation Grants have over $9,800 available for your

professional development. See page 5 for more information.

PLATINUM SPONSOR

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Hilton Orlando Bonnet Creek is prepared to welcome attendees with the assurance of Hilton CleanStay and EventReady! Health and safety continue to be the property’s top-priority with hospital-grade cleaning products and upgraded protocols throughout the sleeping rooms, meeting spaces and public areas.

Hilton Orlando Bonnet Creek and Waldorf Astoria Orlando® create a hip oasis in the middle of Orlando’s theme park magic. The 1,009-room Hilton Orlando Bonnet Creek is the ultimate resort experience, helping to further define the Hilton brand for a new generation of travelers.

See for yourself at #FSAE21!

*FSAE is a CAE Approved Provider. The program(s) in this brochure meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 11 credits toward your CAE application or renewal professional development requirements.

HILTON ORLANDO BONNET CREEK14100 Bonnet Creek Resort Ln, Orlando, FL 32821

Room Rate: $169 Single/Double

Reservations: (888) 353-2013

Code: FSAE2021

Block Cut-off: May 27, 2021

Visit www.fsae.org/hotel to reserve your room online and learn more about health & safety guidelines.

FSAE does NOT use any outside housing vendors. If someone contacts you to make a reservation -don’t do it. It’s a scam.

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VIRTUAL PROGRAMFSAE is excited to make our 2021 Annual Conference accessible to all members with a fully virtual option for those that are not yet comfortable or able to attend in person.

All General sessions will be streamed, as well as one breakout session per time block. Virtual Social opportunities are included as well. This square indicates virtual sessions.

For the full virtual program information, visit www.fsae.org/hybrid-program

SAFETY PLANIn-person registration is capped at 300 attendees to allow for social distancing

Breakout rooms are capped at 30-35

Hand sanitizer available in all public areas of the hotel and meeting spaces

Masks are required in all meeting spaces unless actively eating or drinking

Attendees will have “comfort-level” name-badge holders

Registration will be Minimal-Touch

Temperatures will be checked each day before entering the first event

More info: www.fsae.org/safety-plan

Full session descriptions: www.fsae.org/annualConference

HYBRID MONDAY, JUNE 2812:00 PM - 3:00 PM – FSAE AND FOUNDATION BOARD MEETINGS Sponsored by Streamsong Resort

5:30 PM – LEADERSHIP RECEPTION Sponsored by JW Marriott Orlando Bonnet Creek FSAE Board Members and registered Association Executives and their guests are invited to attend the Leadership Reception at the brand-new JW Marriott Orlando Bonnet Creek. An Invitation Only Event

TUESDAY, JUNE 2910:00 AM - 12:00 PM ROUNDTABLE DISCUSSIONS & DEEP DIVESJoin us for these two-hour, informal discussions of new ideas and current challenges with small groups of your peers.

CEO Roundtable - Open to Association CEOs, Executive Directors, and CSEs onlySponsored by Naylor Association Solutions

Meeting Planner Roundtable - Open to Meeting Planners and Executives Only Sponsored by Visit Gainesville

Diversity, Equity & Inclusion Workshop: Unconscious Bias and Uncomfortable Conversations - Sponsored by VettedSolutionsOpen to all association executives This powerful workshop will help participants better understand diversity issues, actively challenge unintentional biases and prepare for uncomfortable conversations to become stronger, more inclusive leaders.

LEARNING LOUNGE MICRO-SESSIONS: Short bursts of education and facilitated discussion will occur on Tuesday and Wednesday in the Conference Learning Lounge. Have a topic idea? Let us know! Contact trevor@fsae.org. Learning Lounge Sponsored by St. Augustine, Ponte Vedra & the Beaches VCB

12:00 - FIRST-TIMER MEET UP Conference First-Timers are encouraged to meet your conference buddy/mentor and other first-timers at noon. Watch for more information coming soon.

12:00 PM – 2:00 PM - LUNCH ON YOUR OWN

1:30 PM - 2:00 PM REFRESHMENT BREAKSponsored by Sheraton Sand Key ResortGrab a refreshing beverage before going in to the Opening Session

2:00 PM – 4:00 PM OPENING KEYNOTE SESSION - OPPORTUNITY ROCKS: HOW TO DEVELOP A ROCK STAR MINDSET

THAT TURNS SOLUTIONS INTO RESULTS“Marvelless” Mark KampKeynote Sponsored by Hard Rock Hotel Daytona Beach

Using the lessons learned from top musicians, Business Rock Star “Marvelless” Mark Kamp brings rockstar success to your organization. Innovation starts with creative thinking. Leaders must think strategically to achieve results. This experiential presentation shows you how to communicate more effectively, create change rather than manage it, and create unheard-of collaborations that can change your culture.

4:00 PM – 5:00 PM LIFEBOAT PROJECT POP-UP STOREFSAE21 Community Project - see page 6 for more information

The Foundation’s BIG Tickets are your chance to win a spectacular vacation package! Ticket purchases are available for a suggested donation of $25. The BIG Ticket drawing will take place during the Closing Session and you don’t have to be present to win. Information on Big Tickets is available online: www.fsae.org/silentAuction

BIG TICKETS

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OVER $9,800 AVAILABLE FOR PROFESSIONAL DEVELOPMENTAll FSAE members are eligible to apply for grants to attend the FSAE Annual Conference or use towards getting your CAE or CMP certification! These grants not only help you with your professional development, but are an excellent way to bring more of your staff to Annual Conference.

Grant opportunities include the MemberClicks Small Staff Grant, Naylor Communications and New Member Grant, Foundation Associate Grant, Foundation Diversity & Inclusion Grant, and Foundation Young Professionals Grant. Don’t leave money on the table - apply today! Deadline April 30th.

www.fsae.org/grants

Help fund professional development through the FSAE Foundation Silent Auction. This year’s Auction features Mobile Bidding so anyone can participate - including our virtual attendees! The Auction opens before Conference begins and closes June 30 at 3:30 EST. Proceeds fund the Grant programs and underwrite the education offered at Annual Conference.

Learn More or Donate Online:

www.fsae.org/silentAuction

Contact Hester Ndoja, CAE at hester@fsae.org or call 850-702-0944.

WEDNESDAY, JUNE 308:00 AM – 9:00 AM LEADERSHIP BREAKFAST - ALL ATTENDEES WELCOMEStart your day with a hot, plated breakfast and networking while learning more about the FSAE and Foundation Leadership. Breakfast Sponsored by Visit St. Pete/Clearwater; Beverages sponsored by Daytona Beach CVB and Ocean Center Daytona Beach

9:00 AM - 10:00 AM BREAKOUT SESSIONSThe Data Behind Digital Marketing and Attendance GrowthAidan Augustin Most consider marketing a soft science where gut feelings and bright colors rule the day. Digital marketing, however, offers a wealth of data. See the compiled results of thousands of event campaigns, including registrations earned, and ROI.

Band-Aids to Bad Guys: An Overview of Event Safety Alan Kleinfeld, CMP, CMM, LEO, MTAActive shooters, climate change, political upheaval, hackers and street violence are becoming more commonplace and the count is growing. Toss in COVID-19 and you have a full plate when it comes to meeting planning. Learn how to make your conferences and meetings safer and more secure.

How to be the Organization Your Employees Never Want to LeaveBennett Napier, M.S., CAEThe majority of the U.S. workforce (51%) is not engaged, and all employers are in a War For Talent. This session provides an overview of employment trends as well as management tools and practices that can be applied in your organization.

10:00 AM - 10:45 AM - NETWORKING COFFEE BREAK Sponsored by Visit Jacksonville and the Beaches

10:45 AM - 11:45 AM BREAKOUT SESSIONSEngaging Members Through Conversation - Dave WillFor associations, more than any other business, it’s important to engage your members like they’re real people, like they’re individuals, not membership units. Do you know how to connect with a market of 1 easily and efficiently to better meet the needs of the individual? Spoiler: It starts with a question.

Say What? How to Communicate Anything to Anyone - Kathy GruverCommunication is key. But what happens when the people communicating are speaking different languages? Learn what type of communicator you are and how to reach & influence others who communicate in a different way.

The Career Resource RoomPRESENTED BY THE FSAE ASSOCIATE ADVISORY COMMITTEE (AAC) In times of change and uncertainty, we all need career advice and recommendations more than ever. Learn how to navigate the employment landscape with the best tips, tools, and advice.

12:00 PM - 1:30 PM GENERAL SESSION - DISNEY’S APPROACH TO LEADERSHIP EXCELLENCELuncheon Sponsored by Disney Meetings & EventsKeynote Sponsored by Partners in Association ManagementKeynote Speaker Provided by Disney Meetings & EventsAs masters of storytelling, Disney Parks and Resorts have captured imaginations for more than 60 years. Disney Institute shares the method behind the magic so attendees can adapt their best practices for your organization.

GRANTS

AUCTION

Thanks to our 2020 Grant Partners that allowed us to defer funds to 2021

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WEDNESDAY, CONTINUED1:45 PM - 2:45 PM BREAKOUT SESSIONSGiving Up Old Social Media Habits: Building Sustainable Practice after Facebook Armageddon - Steven Vrooman, PhDSince “Facebook Armageddon” many nonprofit associations are seeing the bottom drop out of their organic reach on social media. If social media no longer responds to typical advice, what is left to build effective, sustainable content?

How Leaders Can Best Communicate & Motivate Your Team During Difficult Times - Brian HilliardLet’s face it, for most people the past year hasn’t exactly been the calmest of days. Despite the adversity, our job as leaders never changed: to make the whole of the team greater than the sum of its parts. What can leaders do to best communicate with others, and inspire each person in a way that’s motivating and keeps the team moving forward?

Micro-Credentialing, Micro-Learning, Digital Badging - What This Means & How to Make it Profitable - Adrienne Segundo, IOM and Keith SegundoAre you trying to grasp at all the latest association buzz words – Micro-Credentialing, Micro-Learning, and Digital Badges? Join us as we discuss trends in the certification/education space to increase your educational offering and how to profit from the influx of zoom/virtual meetings in our new normal.

2:45 PM - 3:30 PM NETWORKING BREAK - AUCTION FINAL BIDDING

3:45 PM - 4:45 PM BREAKOUT SESSIONSHot Topics Session As we get closer to June, FSAE21 registrants will be surveyed to determine what is most important to you now and this session will reflect those results. Stay tuned!

Planning and Executing a Hybrid Event - Tara Liaschenko, CMM; Jeannie Power, CMP and Meagan CookPre-pandemic, a hybrid event was typically a static online broadcast of in-person education. While that’s still somewhat true, your virtual attendees now expect more. How do you plan an engaging meeting for all participants and keep everyone safe? During this interview style session, expert event planners for in-person and virtual events share their top-tips on event logistics.

Diversity, Equity & Inclusion: Challenging the Status QuoPRESENTED BY THE FSAE DIVERSITY, EQUITY & INCLUSION COMMITTEEWhether you’ve already started diversity & inclusion initiatives at your organization, or are just beginning – there may be a time when you get push-back from members or some leaders that aren’t happy about the new direction. How do you handle resistance to change and still do the right thing?

THURSDAY, JULY 18:00 AM - 9:00 AM BREAKFAST & COFFEE STATION Get charged for the day with our coffee and breakfast

Find full session descriptions online: www.fsae.org/annualConference

COMMUNITY PROJECT

THE LIFEBOAT PROJECT

The Lifeboat Project serves five Central FL counties to turn human

trafficking victims into survivors. Guiding survivors on their journey towards sustained freedom and recovery, they provide long-term aftercare, counseling, housing and educational resources.

Support this organization through their Pop-Up Store after Opening Session: fsae.org/community-project

NETWORKING TUESDAY

WELCOME RECEPTION 5:30-6:30 PM ALL ATTENDEES INVITED Meet-up with other attendees for this informal Welcome Reception before enjoying dinner on your own.More information coming soon

HOSPITALITY RECEPTION8:00 PMSponsored by Wyndham Grand Bonnet CreekFor Executive Members Only

WEDNESDAYCONFERENCE GALA AND DINNER: STUDIO 54 DISCO7:00 - 10:00 PMSponsored by Hilton Orlando Bonnet Creek

ALL ATTENDEES INVITEDCelebrate the good times and dance the night away at our own Studio 54 Disco! Catch the “Saturday” Night Fever and level up with platform shoes, grab your flares, big collared shirts, disco dresses and bling. All attendees invited to Hilton Orlando Bonnet Creek’s boogie wonderland!

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THURSDAY, CONTINUED9:00 AM - 10:00 AM BREAKOUT SESSIONS Healthy Environments Create Productive Employees Giovanni RosselliAs a leader/CEO, you want the best from your employees and the most productive use of their time. Managing stress and creating health-conscious environments can lead to more productivity – in yourself and your team.

Don’t Sweat the Small Stuff. Or Should You? Andrew Eason, CAEBig picture thinking and strategic planning are extremely important and where many CEOs spend their time. But is your success in these areas being sabotaged by the small stuff not being done well? These easy-to-implement changes can grow your membership and enhance your association’s image.

Is it Time to Outsource? Panel DiscussionThe past year has taught us both how precious our human resources are – and how easily full plates can become full-er. How do you know when it’s time to seek outside assistance to improve productivity and efficiency and still keep costs low?

10:15 AM - 11:15 AM BREAKOUT SESSIONS“The Art of Pricing” for $500 Please - Teri Carden and Dr. Michael Tatonetti, CAE, CPPYou’ve hustled to reinvent or implement a new product or service, and then pull a price right out of thin air. Attend this fast-paced, gameshow-themed session and we’ll share the secret sauce for successful pricing.

Getting More Productivity & Less Distraction from Your Devices - Randall Dean, MBA You know the fun apps, but what turns your smart-device into a productivity workhorse? We’ll discuss the apps & services that help take your devices from “cool” to “critical” for productivity.

A Proactive Approach to Member RetentionCarrie Millar, MBA, CAEAssociations often take a reactive approach to member retention – reaching out to members after they’ve cancelled. This may be too late. Keep members engaged at crucial touch points to boost your renewal rate and increase your retention.

11:30 AM - 1:15 PM CLOSING KEYNOTE & AWARDS NEXT LEVEL LEADERSHIP & ENGAGEMENT - Simon T. BaileyLuncheon Sponsored by Visit Tampa BayKeynote Sponsored by Driven by DesignLeaders face increasing pressures in the midst of uncertainty. Your organization depends on your ability to lead on all levels

and create a culture where everyone matters. Simon Bailey’s Next Level Leadership provides simple, easy-to-implement strategies to strengthen your team and accelerate your results.

1:15 PM ADJOURN

PLATINUM SPONSOR

SPONSORS

GOLD SPONSORS

SILVER SPONSOR

BRONZE SPONSORS

SPONSORS

Registration costs would be three times as expensive without the help of our generous sponsors. Please support our sponsors!

BARNE S CAPI TAL GROUP

Name (including designation) Nickname Title Organization/Company Address City State Zip Email Phone Mobile Emergency Contact Name & Number q I am a First-time Attendee q I require special accommodations to fully participate (please include a written description of your needs)

q Dietary Needs (We will try our best to accommodate reasonable requests) I’m interested in a Tues. AM Session: q CEO q Meeting Planner q Unconscious Bias Workshop For Execs only; no additional fees

IN-PERSON REGISTRATION EARLY BIRD REGULAR ONSITE COST MEMBER FEES: EXECUTIVES Executive (Full Conference) $395 $445 $495 Executive (2nd attendee from same org*) $345 $395 $445 Executive 1 Day - qWed qThurs Only$270 $320 $370 Young/Emerging Professionals $250 $350 Executive Members 35 & under or less than 3 years in the industry

ASSOCIATES Associate/Supplier $595 $645 $695 Associate 2nd attendee from same org* $545 $595 $645

NON-MEMBER FEES: Executive (Full Conference) $535 $585 $635 Executive 1 Day - q Wed q Thurs Only $370 $420 $470 Associate/Supplier $795 $845 $895

VIRTUAL REGISTRATION For more information visit fsae.org/hybrid-program Member Fees $225 $275 $325 Both Executive and Associate Members Non-Member Fees $275 $325 $375

BIG Ticket: Disney Experience $25 each Quantity: _________ BIG Ticket: Marriott Stays $25 each Quantity: _________ BIG Ticket: Royal Caribbean Package $25 each Quantity: _________

TOTAL INCLUDED *2nd Attendee rate available with PromoCode to register online. Please contact FSAE for info.**To register a Guest, please contact the FSAE Office

By registering for the FSAE Annual Conference, I hereby grant FSAE permission to use any and all photographic imagery and video footage taken of me at this event and activities pertaining to this event, without payment or any other consideration. I understand that such materials may be published electronically or in print, or used in presentations or exhibitions.

Mar 1 - Apr 30 May 1 - Jun 15 After Jun 16

FSAE 2021 CONFERENCE REGISTRTION

q CANCELLATION POLICY: I understand cancellations must be received in writing before 5pm on Friday, June 11, 2021 to receive a refund, less a $75 processing fee. Fees cannot be refunded for registrations cancelled after June 11 or for no-shows. Contact FSAE to if you need to convert your registration to in-person or virtual before June 11.

q Contact me about Auction donations q Contact me about sponsor opportunities

Mail your registration form & check to FSAE, 2410 Mahan Drive, Suite 2, Tallahassee, FL 32308Fax: 850.222.6350 | Register Online: www.fsae.org/annualConference | Questions? 850.222.7994 or events@fsae.org

Associate Members Make it Happen… Affordable fees are possible because of our Associates’ generosity and investment in FSAE.

JUNE 29 - JULY 1 HILTON ORLANDO BONNET CREEK

ADDITIONAL Buy 4 Get 1 Free - Any

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