ft business education gist february 2011. objectives market trends behaviour and reasons for...
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FT Business Education GISTFebruary 2011
Objectives Market trends Behaviour and reasons for interest Decision making ReputationBusiness schoolsInformation & Communication
Methodology
Online survey sent to relevant members of the FT Research Panel, posted on FT.com and on the FT’s Facebook page
1, 215 respondents in total
77% are interested in Business Education for themselves while 23% are responsible for Business Education for their company’s employees
Objectives & Methodology
Regional breakdown
3%
14%
23%
24%
36%
ROW
Asia Pacific/ ROW
Americas
Continental Europe
UK
New
83% Male vs 17% Female
Average age 43
86% working, 11% studying, 2% looking for work
Demographics
Age breakdown
13%
23%
18% 19%21%
7%
Under25
25-34 35-44 45-54 55-64 65+
Job position of those working
5%
3%
34%
32%
8%
Other
FinancialProf
Mid-mngr/Consultant/Other prof
Other snrmngmt
C-suite
Market Trends –
Business People
86% of the FT audience have a degree-level course; 7% currently enrolled to obtain one
2%
12%
6%
25%
9%
31%
7%
7%
Executive MBA (EMBA)
MBA
PhD
Master's degree
Other professional degree (JD, MD, etc.)
Undergraduate degree
Currently enrolled in one of the abovedegree courses
None of the above
What is the highest qualification you have obtained up to now? Tick one
Respondents interested in Business Education for themselves (N=938)
50% increase in FT audience who are likely to undertake Business Education in future
Respondents interested in Business Education for themselves (N=938)
4 in 10 last year (2009) 6 in 10 this year (2010)
Nearly 2x “very likely” to currently undertake Business Education
22%
8%
8%
19%
14%
22%
62%
44%Not at alllikely
Somewhatlikely
Quite likely
Very likely
2010
2009
Currently, how likely are you to undertake business education at a business or management school now or in future?
Respondents interested in Business Education for themselves (N=938)
61% say they are more likely to undertake Business Education in 2011
To what extent are you more or less likely to consider business education at a business or management school in 2011 than you were in 2010? Compared to 2 years ago, are you more or less likely now than you were then to consider business education at a business or management school?
Respondents interested in Business Education for themselves (N=938)
32% 29%3%
15%
7%
20% 14% 6%
Somewhat less likely Much less likely Somewhat more likely Much more likely
2x MORE likely than
in 20092011 vs 2010
2009 vs 2007
Market Trends –
HR Professionals
44%
34%
40% 40%
16%
33%30%
Identify theneed for biz ed
Research bized options
Recommendbiz ed
programmes
Make/authorise final
decision
Coordinateprogramme
set up / liaisebtwn
candidate andbiz school
Authorize/Allocate
budget foremployees
I have noinvolvement
70% of FT HR professionals are involved in Biz Ed process for employees
Respondents interested in Business Education for employees (N=277)
To what extent are you involved in the decision making process for external business education programmes for employees? Tick all
14% have a Chief Learning Officer (or similar)
31% 7%13%
17%
1%
15% 18% 8%
Somewhat less likely Much less likely Somewhat more likely Much more likely
7 in 10 FT HR professionals say their company is likely to provide Business Education in future (same as 2009)
Respondents interested in Business Education for employees (N=277)
Thinking about 2011, is your company more or less likely now to provide employees with business education at a business or management school than it was in 2010? Compared to 2 years ago, is your company more or less likely now to provide business education at a business or management school to employees?
Overall 46% MORE likely to than in 2009
+38% MORE likely 2011 vs 2010
2009 vs 2007
Greatest growth in those companies “very likely” to provide Business Education study
26%
26%
17%
27%
17%
26%
31%
30%Not at alllikely
Somewhatlikely
Quite likely
Very likely 2010
2009
Respondents interested in Business Education for employees (N=277)
Currently, how likely is your company to contribute funding towards business education at a business or management school for employees now or in future?
Most Companies that Don’t Provide BizEd don’t Have Budget Allocation
58%
27%
17%
10%
8%
3%
20%
No budget allocated for this
It doesn't help our business
It's more useful to hire employees with degreesthan offer them this once hired
It doesn't help us retain talent
It's easier for us to hire externally than to developtalent internally
We believe that employees tend to leave once havenew degrees
Other
Why does your company not contribute funding towards business education at a business or management school for employees?
Respondents interested in Business Education for employees but do not contribute towards biz ed (N=59)
Behaviour & Reasons for Interest in Business Education
67%
62%
56%
48%
42%
36%
30%
29%
19%
15%
12%
7%
3%
3%
For my professional development
For my personal development
To progress on my current career path
To make more money
To challenge me to think differently
To enhance my reputation
It’s always been a goal of mine
To change my current career path
To gain formal qualification/ degree
The job market is currently difficult
It's required for the position I want to achieve
To become an academic/professor
Part of my org’s mngmt dvlpmt programme
Other
What are your reasons for undertaking/ considering business education? Tick all
Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=938)
Unchanged from 2009 – personal/prof development, career progression and salary increase main reasons for biz ed study
New
New
New
New
New
83%
64%
51%
42%
37%
35%
33%
31%
2%
New knowledge, understanding and skills
Networking opportunities
International exposure
Practical experience in applying Mngmttheory
Grounding of current knowledge
Academic insight
New job
General understanding of Mngmt theory
Other
Unchanged from 2009 - new knowledge and networking are main expectations for biz ed study
What do you expect to get out of business education?
Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=938)
New
New
New
70%
69%
69%
65%
59%
55%
2%
Information on different business cultures andhow to navigate them
Internships/ experience in companies outsideyour home country
Studying with international students
Usage of international case studies incoursework or coursework that involved
international element
Being taught by international faculty
Ability to study at international campuslocation(s) of business school
Other
“International exposure” means differences in business cultures, internships, foreign students
Which of the following do you mean by “International exposure”?
Respondents interested in Business Education for themselves AND likely to undertake Business Education in future; Those selected “International exposure” (N=265)
4%
8%
13%
12%
20%
42%
12%
17%
24%
27%
34%
57%
Doctorate in BusinessAdministration (DBA)
PhD
Executive Education
Executive MBA(EMBA)
Masters
MBA
Any interest (tick all)
Primary interest (tick one)
Most interest in MBA, then Masters, EMBA and Exec Education
Which programmes are you interested in? And which programme are you primarily interested in?
Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)
58%
66%
28%
13%
38%
57%
29%
11%
36%
55%
Distancelearning - part
time
Distancelearning - full
time
On campus -part time
On campus - fulltime
MastersMBAEMBA
Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a Masters programme (N=106); MBA (N=218); EMBA (N=64)
Which mode of study are you interested in for each programme type?
Mode of study
Primary programme of interest
For full-time MBAs; 1 or 2 year length is equally preferred
2%
48%
48%
3 years
2 years
1 year
What length of study are you interested in for a full-time MBA?
Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a full-time MBA programme (N=125)
1%
3%
4%
7%
11%
16%
20%
22%
23%
24%
30%
40%
44%
46%
50%
53%
58%
62%
Not planning to specialise
Other
Wine
Healthcare/ Health Management
Luxury brands
HR/ Organisational Behaviour
Business ethics
Info Science/ Technology
Organizational Development
Accounting
Marketing
Entrepreneurship
Leadership
International Business
Economics
Management
Strategy
Finance
What areas are you interested in focusing on during your MBA? Tick all
Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a MBA programme (N=218)
Finance is most preferred area of MBA study
2%
3%
5%
23%
28%
34%
39%
45%
53%
67%
It's what my employer will pay for
Other
Not sure
Int'l campuses/ exp to other cultures
Faster rate to degree completion
More aligned with my prof goals
Because of my age
Scheduling fits with my family/ workresponsibilities
Because of my level of managerial experience
Ability to continue working while d'vlop skills &career
In general, why would you prefer to do a EMBA instead of a MBA?
Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a EMBA programme (N=64)
Preference for course: EMBA vs MBA
Preference for EMBA over MBA by age
0%
20%
40%
60%
80%
100%Ability to work and dvlp skills & career
Because of my level of mngrexperience
Scheduling fits with my family/ workresponsibilities
Because of my age
More aligned with my prof goals
Faster rate to degree completion
Int'l campuses/ culture exposure
It's what my employer will pay for
45 - 6435 - 4425 - 34
In general, why would you prefer to do a EMBA instead of a MBA?
Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a EMBA programme (N=64)
Age
26%
74%
35%
84%
No
Yes
Custom
Open
Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a Exec Education course (N=68)
Would you be willing to participate in an Executive Education course via distance learning (i.e. conducted over the Internet)?
Average Cost Expectations for open EE course:
UK £37,000
CE €104,000
US $17,143
AP $7,143
Which kind of Executive Education programme(s) are in interested in?
Executive Education
7%
18%
53%
75%
Loan
Grant
Employer
Myself
Respondents interested in Business Education for themselves AND likely to undertake Business Education in future AND primarily interested in a Exec Education course (N=68)
And who would contribute to the funding of an open Executive Education course?
Executive Education
US & USA still most preferred locations for Biz Ed, followed by France, Swtiz & Singapore
6%9%10%
12%16%
21%
2%5%
2%2%
20%62%
2%8%9%10%
12%14%
21%23%
72%
IndiaChinaJapan
AustraliaHong KongSingapore
South AfricaMiddle East
Mexico/ Central AmericaSouth America
CanadaUSA
Eastern Europe / RussiaItaly
NetherlandsNordic countries
SpainGermany
SwitzerlandFrance
UK
Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)
What are your preferred locations for business education study?
Preference by region (above 15%)
Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)
What are your preferred locations for business education study?
Global UK USA Cont Europe Asia PacificUK UK USA UK USA
USA USA UK USA UK
France France Canada Switzerland Singapore
Switzerland Singapore France France France
Singapore Switzerland Singapore Hong Kong
Canada Spain Canada
Hong Kong Germany Switzerland
Canada / Nordic countries
Australia
Hong Kong
Japan
Netherlands
Intl outlook and job opportunities greater influence in location preference from 2009
3%
8%
11%
12%
20%
26%
27%
27%
32%
38%
40%
44%
45%
61%
Other
Weather
Closeness to other regions or countries
My undergraduate institution is there
Cultural activities
My family lives there
I've always wanted to go/live there
School is based there
Economic or political climate
I currently live/work there
Language
Future job opportunities
International outlook
Reputation for biz ed programmes
Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)
Why do you prefer those regions or countries?
Yes, 38%
No, 62%
38% would consider another form of training/ accreditation
Would you consider any other form of training/accreditation?
Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)
42%
0%
2%
2%
4%
9%
14%
23%
35%
None of the above
PTE
CPE
TOEIC
Other
GRE
IELTS
TOEFL
GMAT
58% have taken/ are planning to take admission requirement
Which of the following admissions requirements have you already taken or plan to take as part of your business school application?
Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)
Decision Making
63% currently active in the Biz Ed Decision Making Process
6%
2%
6%
9%
40%
37%
Made decision and acceptedoffer
Choosing which programmeoffer to accept
Applying to programmes
Shortlisting whichprogrammes to apply for
Research schools
Not currently researching orapplying
Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)
Which best describes where you are in terms of choosing which business or management programme to attend?
6%
13%
13%
14%
26%
27%
35%
40%
Other
Would like more workexperience
Not sure where to start
Not sure whether Ishould/ need to
No time
Can't afford it
Not ready
Not a high priority
Why not?
2%
15%
18%
26%
30%
30%
35%
41%
41%
46%
47%
59%
89%
Other
Tips for interviewing
Tips on application preparation
Study life in area/ country
Campus facilities
Feedback on prgm from current students
Feedback on prgm from alumni
Where graduates are now
Graduate career/ salary/ employment stats
Faculty
Funding options
Rankings information
Programme details
Criteria for researching – largely unchanged from 2009; funding options higher up the list
Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)
What information are you looking for when researching business education options?
3%
18%
20%
34%
35%
39%
41%
50%
64%
64%
66%
70%
Other
Faculty demographics
Student demographics
Quality of student life experience
Campus facilities
Effective career services department
Alumni network
Faculty
International / global approach
Course content/ focus or prgm structure
School location
Accreditation
Criteria for choosing a business school – new additions feature highly in consideration criteria
Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)
Please indicate all you consider/would consider when choosing a business or management school.
New
New
New
New
1%
24%
39%
40%
41%
44%
45%
46%
52%
53%
54%
57%
59%
76%
Other
Programme alumni/ Alumni network
High employment rate for graduates
Post-study salary expectations
Practical component/ app to real world
Flexible course programme
Programme length/timing
Post-study career potential
Faculty expertise
International exposure
Networking opportunities
Programme cost
Programme ranking
Relevance to my area of study/ focus
Criteria for choosing a business programme – cost, networking and faculty taken into consideration by more; rankings still a top criteria
Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)
Please indicate all criteria you consider/would consider when choosing a business or management programme.
New
Reputation
22%
3%
36%
62%
Not considering by tier/ in thisway
Other tier
Mid tier
Top tier
EMBA & MBA more likely to consider top tier; Exec Ed and Masters more likely to not consider by tier
Would you say you are considering/would consider top, middle or other tier business schools?
Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)
5%
8%
8%
15%
18%
19%
26%
41%
72%
Other
Top tier doesn't offer my program
Top tier doesn’t offer added value
Smaller class size
Location/ No top tiers schools available
The degree is more important than thetier
Personalised / customised experience
Meeting entry requirements
Cost of top tier schools
Cost is main deterrent from top tier business schools
What are your main reasons for being interested in a mid/other tier business school?
Respondents interested in Business Education for themselves AND likely to undertake Business Education in future and interested in Mid or Other tier (N=193)
23%
34%
43%
18%
37%
45%
60%
29%
12%
Parent university
Programme
Business school #1
#2
#3
Business school, then programme, then University reputation most influences where to undertake Biz Ed study
Please rank the following in order of the influence of their reputation on your decision where to undertake business education
Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)
2%
22%
22%
23%
25%
28%
30%
41%
50%
50%
57%
72%
Other
Meeting with business schools
Media coverage about alumni
Events/ Conferences held by Business Schools
University/ Career fairs/ events
Meeting alumni
Other word of mouth (not from alumni)
Biz school/ programme advertising/ marketing
Media coverage about schools/ programmes
Faculty reputation
Accrediting bodies
Rankings
FT audience determines reputation through rankings, accrediting bodies, faculty, media coverage and marketing
How do you find out about the reputation of a business school or programme?
Respondents interested in Business Education for themselves AND likely to undertake Business Education in future (N=522)
Reasons, Decision Making & Reputation – HR Professionals
Programs Would Contribute Funds Towards
71%
52%
47%
32%
17%
7%
Executive Education
MBA
Masters
Executive MBA (EMBA)
PhD
Doctorate in Business Administration(DBA)
Total
Which business education programmes for employees does/would your company contribute funding towards?
Respondents interested in Business Education for employees and would contribute funds towards (N=136)
Reasons for Providing BizEd to Employees – talent retention more important than business understanding
85%
67%
65%
57%
43%
37%
32%
6%
For skills necessary for career progression
To retain talent
To train employees in knowledge gaps areas
To enable better business / industryunderstanding
To groom the next gen of execs within thecompany
To enable employees to learn from otherprogramme attendees
To facilitate networking
Other
Total
Why does your company provide business education to employees?
Respondents interested in Business Education for employees and would contribute funds towards (N=136)
New
New
What Companies Expect Employees to Gain from BizEd – networking more important this year
90%
48%
44%
43%
40%
37%
10%
New knowledge and understanding
Practical experience in applyingManagement theory
Networking opportunities
Grounding of current knowledge
General understanding of Managementtheory
International exposure
New job
Total
What does your company expect employees to get out of business education?
Respondents interested in Business Education for employees and would contribute funds towards (N=136)
New
International Exposure means how to navigatebusiness cultures, interacting/networking with international peers & faculty, and coursework
86%
70%
68%
64%
62%
28%
24%
10%
Information on different businesscultures and how to navigate them
Studying with international colleagues
Usage of international case studies incoursework or coursework that
Networking with execs from differentcountries
Learning from international faculty
Ability to study at international campuslocation(s) of business school
Internships/ experience in companiesoutside your home country
Other
Total
You selected "international exposure" as an expectation for business education study. Which of the following do you mean by that?
Respondents interested in Business Education for employees and would contribute funds towards (N=136)
Spend on Degree Programs
57%
21%
5%
5%
7%
5%
31%
7%
7%
7%
35%
6%
6%
12%
49%
17%
14%
9%
3%
9%
48%41%
Less than £10,000/ €10,000/$16,000
£10,000 - £50,000 (€10,000/$16,000 - €50,000/ $80,000)
£50,000 - £100,000 (€50,000/$80,000 - €100,000/ $160,000)
£100,000 - £500,000(€100,000/ $160,000 -€500,000/ $800,000)
£500,000 - £1m (€500,000/$800,000 - €1m/ $1.6m)
£1m+ / €1m+/ $1.6m+
UK
USA
Asia Pacific
Cont. Europe
How much did your company spend on business education for all employees over the past 12 months? - Degree programmes
Respondents interested in Business Education for employees and would contribute funds towards (N=136)
Average spend on degree programmes:
UK £129,810
CE €151,886
US $187,476
AP $256,412
Spend on Non-Degree Programs
52%
17%
14%
10%
2%
5%
29%
10%
2%
7%
24%
6%
6%
18%
31%
26%
17%
11%
3%
11%
52%47%Less than £10,000/ €10,000/ $16,000
£10,000 - £50,000 (€10,000/ $16,000 -€50,000/ $80,000)
£50,000 - £100,000 (€50,000/ $80,000 -€100,000/ $160,000)
£100,000 - £500,000 (€100,000/ $160,000 -€500,000/ $800,000)
£500,000 - £1m (€500,000/ $800,000 - €1m/$1.6m)
£1m+ / €1m+/ $1.6m+
UK
USA
Asia Pacific
Cont. Eur
How much did your company spend on business education for all employees over the past 12 months? - Non-degree programmes
Respondents interested in Business Education for employees and would contribute funds towards (N=136)
Average spend on non-degree programmes:
UK £113,238
CE €192,229
US $166,238
AP $384,471
Budget Increase vs Decrease
29% 56% 15%Total
Increase Remain the same Decrease
Do you expect your company's 2011 business education budget to increase, decrease or remain the same from 2010?
Respondents interested in Business Education for employees and would contribute funds towards (N=136)
85% consider a business degree important when hiring manager level or above
18% 15%32% 35%Total
Very important Important Somewhat important Not at all important
How important is a graduate level business degree in the hiring process for manager or higher positions within your company?
Respondents interested in Business Education for employees and would contribute funds towards (N=136)
Importance of Biz Ed Degree When Promoting
15%
9%
5%
3%
7%
3%
26%
29%
29%
19%
7%
4%
40%
48%
46%
37%
33%
23%
18%
32%
49%
60%
41% 18%Masters
Exec Ed
MBA
EMBA
PhD
DBA
Required Recommended Nice to have but not necessary Not needed
Respondents interested in Business Education for employees and would contribute funds towards (N=136)
How essential are each of the following business degrees for employee career advancement within your company?
What determines Which Employees Get BizEd
35%
35%
29%
21%
21%
18%
When moving into a senior role
All employees have access to samefunding
Seniority of job position
Length of employment
When starting a new line of businesswithin the company
OtherTotal
What determines which employees to invest in business education for within your company?
Respondents interested in Business Education for employees and would contribute funds towards (N=136)
19%
66%
17%
45%
15%
68%
11%
25%
8%
75%
32%
14%
13%
61%
17%
43%
13%
On campus - fulltime
On campus - parttime
Distance learning -full time
Distance learning -part time
Not stated
Masters
MBA
EMBA
PhD
For each programme type, which mode of study does your company prefer employees to partake in?
Respondents interested in Business Education for employees and would contribute funds towards Masters (N=64); MBA (N=71); EMBA (N=44); PhD (N=23)
Preferred mode of study
What area(s), if any, do you prefer employees to focus on in an MBA?
63%
56%
45%
45%
25%
4%
Related to company lineof biz
Related to employeearea of mngmt
Related to future linesof biz
General mngmt theory
Employee's discretion
OtherTotal
Preference for MBA focus of study
Respondents interested in Business Education for employees and would contribute funds towards MBA (N=71)
Open, 71%
Custom, 29%
One-third Would Prefer Custom Exec Ed Programs
Respondents interested in Business Education for employees and would contribute funds towards Exec Ed (N=97)
What kind of Executive Education programme does your company prefer employees to partake in?
Custom Open
UK £8,555 £6,245
Cont Europe € 11,200 € 8,255
USA $26,355 $15,923
Asia Pacific $13,226 $17,615
On average, how much would you expect to spend on a custom versus an open Executive Education course?
Benefits of Custom Exec Ed Programmes
86%
82%
64%
54%
32%
4%
Specialised focus that isn’t widelyavailable
Flexible dates/timing
Efficiency in educating group ofemployees at once
Cost control
Ability for employees to spend timetogether
OtherTotal
What are the benefits of a custom Executive Education program over an open programme?
Respondents interested in Business Education for employees and would contribute funds towards Exec Ed (N=97)
Location of study – increase in USA, Switz, France & Asia Pacific countries
7%9%9%
13%17%
21%
3%5%
1%4%
14%53%
5%5%5%
7%8%
14%19%
24%57%
JapanIndia
AustraliaHong Kong
ChinaSingapore
South AfricaMiddle East
Mexico/ Central AmericaSouth America
CanadaUSA
SpainItaly
Eastern Europe / RussiaNordic countries
NetherlandsGermany
FranceSwitzerland
UKWhat are your preferred locations for business education study?
Respondents interested in Business Education for employees and would contribute funds towards Exec Ed (N=97)
Preference by region (above 15%)
What are your preferred locations for business education study?
Global UK Americas Cont Europe Asia PacificUK UK USA UK / Switzerland UK
USA France UK USA Singapore
Switzerland USA Canada China USA / Hong Kong
Singapore Switzerland Switzerland France Australia
France Germany Germany
China Singapore / Nordic countries
China / France / Netherlands
Respondents interested in Business Education for employees and would contribute funds towards Exec Ed (N=97)
Reasons for preference largely unchanged, Intnl outlook more important than employee desire
4%
3%
12%
21%
27%
30%
37%
43%
46%
63%
Other
Weather
Cultural activities
Economic or political climate
Employees want to study there
International outlook
Language
Reputation for biz ed programmes
Has most relevant program for ouremployees
Our company is located there
Total
Respondents interested in Business Education for employees and would contribute funds towards Exec Ed (N=97)
Why does your company prefer those regions or countries?
New
Criteria for choosing a business school – faculty considered by more
4%
20%
21%
31%
34%
35%
39%
40%
43%
56%
65%
Other
Alumni network
Campus facilities
Employee desire
School values/fit with company culture
Existing relationship/contract with school
International presence
School location
Faculty
Accreditation
Course focus
Total
Respondents interested in Business Education for employees and would contribute funds towards Exec Ed (N=97)
On which criteria does your company base its decision to send employees to a particular business education school?
New
Criteria for choosing a programme – Faculty expertise considered by more
2%
10%
23%
24%
26%
27%
32%
36%
37%
38%
41%
42%
47%
55%
75%
Other
Programme alumni/ Alumni network
Prospective career progression
Networking opportunities
Programme ranking
General programme information
International exposure
Programme values/fit with company culture
Programme location
Feedback from other employees
Practical component/ appl. to real world
Flexibility with working full time
Faculty expertise
Programme cost
Relevance
Total
Respondents interested in Business Education for employees and would contribute funds towards Exec Ed (N=97)
On which criteria does your company base its decision to send employees to a particular business education programme?
New
New
New
New
Programme #1 for reputation, Biz school #2 and University #3
26%
30%
43%
15%
55%
30%
59%
15%
26%
Parent University
Business School
Programme
#1
#2
#3
Respondents interested in Business Education for employees and would contribute funds towards Exec Ed (N=97)
Please rank the following in order of the influence of their reputation on your decision where to undertake business education.
0%
Parent University
Business SchoolProgramme
Cont. Europe
USA
UK
Asia Pacific
Total
USA & Cont Europe more likely to find Parent University reputation influential while UK & Asia Pacific focuses more on the programme
% who rank influence as #1
Respondents interested in Business Education for employees and would contribute funds towards Exec Ed (N=97)
Please rank the following in order of the influence of their reputation on your decision where to undertake business education.
Reputation based on faculty, accrediting bodies, media, rankings & employee feedback
13%
22%
24%
30%
35%
37%
41%
48%
50%
53%
54%
60%
University/Career fairs/events
Media coverage about alumni
Events/Conferences held by Business Schools
Meeting business schools
Meeting alumni
Other word of mouth (not from alumni)
Business school/programme advertising/ marketing
Employee feedback
Rankings
Media coverage about schools/ programmes
Accrediting bodies
Faculty reputation
Total
Respondents interested in Business Education for employees and would contribute funds towards Exec Ed (N=97)
How do you find out about the reputation of a business school or programme?
Business Schools
Mental map of Business Schools
Which business or management schools come to mind when thinking about further education?
All respondents (N=1,215)
Mental map of Business Schools (excluding Harvard)
Which business or management schools come to mind when thinking about further education?
All respondents (N=1,215)
Information & Communication
International newspapers, School websites, Search engines and word of mouth
3%6%
8%
18%57%
17%19%
7%19%
8%27%
38%60%
81%
26%39%
41%39%
81%
1%5%
11%
24%43%
20%27%
12%21%
25%24%
39%54%
75%
15%36%
38%30%
70%
OtherRadio
TV
Career officeWord of mouth
On campus eventsEducational recruitment fairs (e.g. QS fair)
Online audio/video content (e.g. YouTube, iTunesU)Other websites
Social networks (e.g. Facebook or Twitter)News media websites
Professional social networks (e.g. LinkedIn)Search engines
University/ Business school websites
Alumni magazinesMagazines
University brochuresNational/ regional/ local Newspapers
International Newspapers
Business people
HR professionals
Which of the following sources do / would you consult for information on business education?
All respondents Business people (N=938) and HR professionals (N=277)
Year-on-year change for particular information sources for biz ed
70%
77%
45%
20%
44%
9%
70%75%
54%
24%
43%
24%
InternationalNewspapers
University/Business school
websites
Search engines News mediawebsites
Word of mouth Career office
2009
2010
Which of the following sources do / would you consult for information on business education?
All respondents Business people (N=938)
stable -3% +20% +20% -2% +166%
Email and direct mail are preferred means of communication from Business Schools
2%
6%
9%
5%
13%
26%
25%
43%
74%
4%
10%
9%
14%
14%
22%
24%
42%
72%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Telephone/mobile
Other
Webinars/ online information sessions
Live events
Print material sent to my work/home
Business people
HR professionals
How would you prefer business schools to communicate with you?
All respondents Business people (N=938) and HR professionals (N=277)
Communication preference by age
0%
100%Email
Live eventsPrint material sent to my work/home
Telephone/ mobile
Webinars/ online informationsessions
Under 25
25 - 34
35 - 44
Total
45 - 54
55 - 64
65+
How would you prefer business schools to communicate with you?
All respondents Business people (N=938) and HR professionals (N=277)
Business Schools should emphasize name and types of programme in ads
8%
12%
16%
29%
35%
36%
60%
48%
68%
78%
82%
7%
15%
17%
31%
34%
34%
54%
55%
60%
79%
79%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Other
Images of students/teachers
Slogan of school/programme
Campus design/ facilities
Alumni feedback
Logo of school/programme
Where alumni are now
School ranking
Country/ city location
Name of school/programme
Types of programmes offered
Business people
HR professionals
Which of the following do you think Business School/ Programme should emphasis in their print or online advertisements to prospective students?
All respondents Business people (N=938) and HR professionals (N=277)
Advertising emphasis by age
0%
20%
40%
60%
80%
100%Name
Logo
Slogan
Location
Campus design/ facilities
Images of students/ teachers
Types of programmes offered
School ranking
Where alumni are now
Alumni feedback
Under 25
25 - 34
Total
65+
55 - 64
45 - 54
35 - 44
Which of the following do you think Business School/ Programme should emphasis in their print or online advertisements to prospective students?
All respondents Business people (N=938) and HR professionals (N=277)
FT #1 for reach of business people attending business related courses in last 12 months
% Reach - Attended business-related course in last 12 months
16.1
2.8
15.1
5.8
8.3
3.4 3.3
17.5
4.3
9.4
6.1
3.82.8
9.2
25.1
6.1
19.4
10.2 10.3
5
10.7
FinancialTimes
The WallStreet Journal
Europe
TheEconomist
Newsweek Time Forbes BloombergMarkets
Magazine
Online
Combined
BE:Europe 2010; MBA/EMBAor MA/MSc/PhD/Dphil/DBA or Other Post Graduate Qualification or Any Executive Training Or Development Course Of Any Duration - Business Related Courses Attended In Last 12 Months
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