fujitsu labs of america technology symposium 2012 carrier ... · © 2012 at&t intellectual...

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Fujitsu Labs of America Technology Symposium 2012

Carrier Differentiation

Dr. Susan (Bobbi) Bailey VP, Architecture and Network Realization AT&T

© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the

property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a specific company or entity is not an endorsement by AT&T.

Cautionary Language Concerning “Forward-Looking” Statements

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This presentation contains 'forward-looking statements' which are based on management's beliefs as well as on a number of assumptions concerning future events made by and information currently available to management. Readers are cautioned not to put undue reliance on such forward-looking statements, which are not a guarantee of performance and are subject to a number of uncertainties and other factors, many of which are outside AT&T's control, that could cause actual results to differ materially from such statements. These risk factors include the impact of increasing competition, continued capacity oversupply, regulatory uncertainty and the effects of technological substitution, among other risks. For a more detailed description of the factors that could cause such a difference, please see AT&T's 10-K, 10-Q, 8-K and other filings with the Securities and Exchange Commission. AT&T disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. This information is presented solely to provide additional information to further understand the results of AT&T.



Carrier Differentiation Today …

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Voice Quality

Disaster

Recovery

Capabilities

Global Reach

SLAs

Made possible by …

• Physical assets, scale, deployment density such as

- Spectrum and fiber routes

- Network equipment,

- Real-estate for equipment

• Engineering tradeoffs

- Price vs. availability, quality, redundancy

• Roles in the ecosystem

- Application provider

- Network operator

- Application & Device distributor



Trends – The Application Ecosystem is Large

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• IDC predicts app revenues will surpass $35 billion in 2014

• Canalys expects that app store revenue will reach $36.7

billion by 2015

• Gartner: Applications stores are creating a revenue

opportunity that will reach $58 billion in 2014

Etc.

LinkedIn

Facebook

Application

Service Provider

Etc.

XYZ Logisitics

ABC Healthcare

Enterprise

Applicaitons

Etc.

Encore

AT&T Connect

AT&T Service

Applications

Etc.

Words with Friends

Facebook Apps

Long Tail

Applications



Trends – Diverse Solutions

5

Location & Presence

Mobile Enterprise

Applications Platform

Push to Talk Pay-as-You Drive

mHealth

B2B2C; 2D

Barcodes

Smart Grid

Mobile Digital Media Solutions

Asset Tracking

Line of Business

Apps

Myriad Applications

2009: 300M/month

2011: 4.5B/month

Increased Use APIs



The Opportunity to Differentiate

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Provide a globally consistent network platform that creates broader reach for developers and enables higher value finished goods & services for customers.

Provide solutions to common, hard problems that are not easily solved by fragmented platforms or a single ecosystem participant. Some examples:

Real-Time

Communications Messaging Identity Security

Policy-Enabled Variable QoS

& Bandwidth

Contextual Information Billing Traffic Optimization Global Interoperability



Example: Variable QoS & Bandwidth

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Customer

Access

FR

IP

ATM Firewall

IP/ MPLS

Network

The

Internet

DSL

Ethernet

POP

Smartphone



Example: Application Policies for Variable QoS Bandwidth

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Policy Based on

Device Type

Policy Based

on Content/

Applications

Policy Based on Customer Persona

Network-Owned Identity

Policy

Control

New Business

Models

Policy Based on Network

Capabilities

Future Policy

Requirements



Example: Global Interoperability

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Example: Traffic Optimization

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• Content Distribution

• Broadcast/Multicast

• Efficient Notification

• Time Shifted Data

LTE Access

Network

Internet/Backbone

Policy Voice/

Video QoS LTE Access

Network



Rich B2B2C Applications can be easily built

to automate scenarios such as:

• Patient contacts Triage Nurse via a web

page

• Triage Nurse collects symptoms using

shared data apps and voice/video media

then selects a doctor

• The Doctor is notified that a patient needs

assistance; can access all medical records

and see patient from anywhere

• Automation protects privacy, provides

strong security, and insures accurate

record keeping, billing, etc.

LTE Access

Network

Internet/Backbone

Policy Voice/

Video QoS LTE Access

Network

Example: Real-Time Media in a Web Application Context

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The Network as Security Platform

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Worms

Spam

Botnets

Port Scans

Other Malware

Viruses

AT&T Global Network

• Scalable, intelligent IP

platform

• Policy-driven, proactive

application performance

management

• Integrated management tools

for greater visibility and

control

• Predictive, preventive,

proactive security



Example Security and Identity

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• Must protect customer

identity and information

across applications

• Efficiently enforce

customer policies

across access

networks & devices

• Make it easy to use

strong credentials…

Who can

reach

me?

How can

they reach

me?

How

should I

pay? Who

knows my

location?

Contacts

When

can they

reach

me?

What devices do I

want to be

reached on?

Who sees

my content?

Social Network Apps

Advertisers

Online Merchants



Example – Billing & Solution Application Developers Needs

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API Fragmentation Payment APIs What Developers Want Today

Source: Developer Economics 2011 | www.DeveloperEconomics.com | June 2011 Licensed under Creative Commons Attribution 3.0 License



Carrier Differentiation Going Forward…

• Assets, engineering tradeoffs, and ecosystem roles will continue to be sources of differentiation between carriers

• In addition, AT&T is working to solve common, hard problems that are of high value to the application ecosystem such as:

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Real-Time Communications Messaging Identity Security

Policy-Enabled Variable QoS &

Bandwidth

Contextual Information Billing Traffic Optimization Global Interoperability

fujitsu labs of america technology symposium 2012 carrier ... · © 2012 at&t intellectual...

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