full nation presentation
TRANSCRIPT
Presented by:Giuliana Raucci Joseph Fuertes
Michael Campbellhttp://www.flickr.com/photos/62068316@N06/5945610004/
http://www.winduprecords.com/news/civil-twilight/civil-twilight-recaps-2013-a-live-nation-feature/
Wednesday, December 11, 13
http://www.flickr.com/photos/62068316@N06/5945610004/
http://www.winduprecords.com/news/civil-twilight/civil-twilight-recaps-2013-a-live-nation-feature/
World’s Largest Concert Promoter
4 Subsidiaries
250 million fans in 47 countries
22,000 Concerts with 2,300 Artists
Own, operate, have booking rights for and/or have equity in 155 venues
http://www.flickr.com/photos/16863501@N00/3494993254/
Wednesday, December 11, 13
Mission Statement
“is to maximize the live concert experience for artists,
fans and sponsors.”
http://www.flickr.com/photos/45409431@N00/9361253180/
Wednesday, December 11, 13
http://www.flickr.com/photos/45409431@N00/2824232930/
Live Nation Concerts
Live Nation Network
Ticketmaster
Artist Nation
Wednesday, December 11, 13
http://www.flickr.com/photos/84856173@N00/2841482484/
$1.37 billion
$3.87 billion
$4 billion
Wednesday, December 11, 13
http://www.flickr.com/photos/45409431@N00/9391593778/
Wednesday, December 11, 13
http://www.flickr.com/photos/limowreck666/128787326/in/photostream/
Opportunities
Secondary Ticketing Market
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FINANCIAL DATA ANALYSIS
Expenses
99%
1%
Website Employees
Revenue Goals
Wednesday, December 11, 13
ETHICAL CONSIDERATION
Customers may think the website is scamming them
GoodBad
Donation to charity will replace the bad with the good
Wednesday, December 11, 13
STRATEGY IMPLEMENTATION
Date Event/Milestone
January 2014 •Hire web designer
February 2014 • Contact possible charities• Set up a department dedicated to dealing with charities
April 2014 • Hire additional employees• Set aside tickets to be purchased on the website
March 2014 • Have website up and running• Start dividing up 40% of profit to be given to charity
September 2014 • Monitor scalpers on Livenation.com• Reach 7 million dollars in ticket sales form the summer months
December 2014 • Reach 10 million dollars in sales• Collect yearly ticket sales data
Wednesday, December 11, 13
STRATEGY IMPLEMENTATION
Date Event/Milestone
January 2015 • Set yearly goal based on last year
February 2015 • Improve website based on feedback• Improve/tweak charity department
December 2015 • Reach 20 million dollars in sales• Collect yearly ticket sales data
Wednesday, December 11, 13
STRATEGY IMPLEMENTATION
Date Event/Milestone
January 2016 • Set yearly goal based on last year
February 2016 • Improve from public feedback
December 2016 • Reach 35 million dollars in ticket sales• Collect yearly data
Wednesday, December 11, 13
STRATEGY EVALUATION
To track our success we will need:
Time
Data collection
Public input
Benchmarks:
Annual goal of $10,000,000 by first year
Annual goal of $20,000,000 by second year
Annual goal of $35,000,000 by third year
Wednesday, December 11, 13
STRATEGY EVALUATION
To track our success we will need:
Time
Data collection
Public input
Benchmarks:
Annual goal of $10,000,000 by first year
Annual goal of $20,000,000 by second year
Annual goal of $35,000,000 by third year
Wednesday, December 11, 13
STRATEGY EVALUATION
To track our success we will need:
Time
Data collection
Public input
Benchmarks:
Annual goal of $10,000,000 by first year
Annual goal of $20,000,000 by second year
Annual goal of $35,000,000 by third year
Wednesday, December 11, 13
STRATEGY EVALUATION
To track our success we will need:
Time
Data collection
Public input
Benchmarks:
Annual goal of $10,000,000 by first year
Annual goal of $20,000,000 by second year
Annual goal of $35,000,000 by third year
Wednesday, December 11, 13
STRATEGY EVALUATION
To track our success we will need:
Time
Data collection
Public input
Benchmarks:
Annual goal of $10,000,000 by first year
Annual goal of $20,000,000 by second year
Annual goal of $35,000,000 by third year
$
Wednesday, December 11, 13
STRATEGY EVALUATION
To track our success we will need:
Time
Data collection
Public input
Benchmarks:
Annual goal of $10,000,000 by first year
Annual goal of $20,000,000 by second year
Annual goal of $35,000,000 by third year
$
$
Wednesday, December 11, 13
STRATEGY EVALUATION
To track our success we will need:
Time
Data collection
Public input
Benchmarks:
Annual goal of $10,000,000 by first year
Annual goal of $20,000,000 by second year
Annual goal of $35,000,000 by third year
$
$ $
Wednesday, December 11, 13
STRATEGY EVALUATION
To track our success we will need:
Time
Data collection
Public input
Benchmarks:
Annual goal of $10,000,000 by first year
Annual goal of $20,000,000 by second year
Annual goal of $35,000,000 by third year
$
$ $
$
Wednesday, December 11, 13
STRATEGY EVALUATION
To track our success we will need:
Time
Data collection
Public input
Benchmarks:
Annual goal of $10,000,000 by first year
Annual goal of $20,000,000 by second year
Annual goal of $35,000,000 by third year
$
$ $
$ $
Wednesday, December 11, 13
STRATEGY EVALUATION
To track our success we will need:
Time
Data collection
Public input
Benchmarks:
Annual goal of $10,000,000 by first year
Annual goal of $20,000,000 by second year
Annual goal of $35,000,000 by third year
$
$ $
$ $$
Wednesday, December 11, 13