fullsix fullsights 2015 english
TRANSCRIPT
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Here there is no room for "Blah blah blah" digital trends, nor for empty phrases or words...
Here you have 10 real facts to take in consideration when developing your Brand's Digital Strategy
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Pay to play Own Communities
From Mobile first to mobile only Always online Customization
Relevance Shareable
Video-Content Agility
Voice as interface
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Pay to playFacebook has limited the organic reach of your brand's posts to a 2%
and it will drag other social networks to do the same, forcing advertises to create constant investment strategies in order to be visible
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OWN COMMUNITIESMain Social Networks push advertisers to invest in order
to reach their own fan base. Databases in property make sense again, moreover when they offer more management capacity and cross data opportunities
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F R O M M O B I L E F I R S T T O
M O B I L E O N L Y84% of internet users' access to the internet through their mobile devices...
Some groups limit their relation with brands through this channel, if you address to them, invest all your budget in creating a mobile experience
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Always OnlineUsers do not differ from on or off, and all media have
suffered a digitalization process. Digital affects to the online purchases of our users, even if it is an offline purchase.
Barriers do not exist anymore
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Usage of the data to adapt the content, not only to the device from which you can access to them (mobile phones, tablets,
etc...) but the time of access to the content to the behaviour and the profile of the consumer, to create really custom experiences
C U S T O M I Z A T I O N
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RELEVANCEThe enormous amount of information and the constant flow
of content, being relevant by developing actions where the interests of brand and consumers meet, is a must
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S H A R E A B L EBrands need earned media, meaning, users must share their content in their on social profiles in
order to reach more users and improve their reach. Potential viral campaigns will be hot news again
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Your audience will sill consume and share audiovisual interactive or personal experiences, 360º videos and other native formats on
mobile and social environments, such as microvideos, hyperlapse, etc
Video-Content
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AgilityThe world does not stop, consumers access to brands' contents 24/7 we must be ready to give answers in real time, to adapt
our marketing actions to the market and users' reality
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Progressive implementation of voice assistants such as: Siri, Google Now and Cortana; will lead us to develop new interfaces
in between brands and consumers. A new type of conversation that will facilitate interactive experiences unexplored until today
VOICE AS AN INTERFACE
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Javier Gómez de Quero del Castillo Director General
+34 91 298 27 30 [email protected]
Bueso Pineda 12, 28043 Madrid www.fullsix.es
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