funding success strategies for gaining financial support for your mission
TRANSCRIPT
Funding Success
Strategies for Gaining FinancialSupport for Your Mission
MISSION? Goals Outcomes Impact on others Can you capture your mission in a
minute?
The PROMISE!
Coca-Cola
Burger King
Others?
What Is Your Promise?
Why People Give?
Today’s Donors – What Do They Seek?
Christian Stewardship Fulfillment Solid history of community service Clear, supportable CASE FOR
SUPPORT Reflection of donors “heart”
Persuasive presentation, solicitation by trusted, credible organization volunteers & staff
Absence of pressure Invitation to become “partner” …
to share, to join
How People Give?
Donor PyramidUnderstanding the “Development Process”
ESTATE
OR PLANNED Investment
GIVING
Bequests
Planned Gifts
MAJ OR GIVING
Endowment Campaigns Involvement
Capital and Special Campaigns
Major Gifts from Individuals Interest
Major Gifts from Corporations
And Foundations
ANNUAL GIVING
Information Support Group Organizations
Special Events and Benefit Events Identification
Annual Giving Campaign/Direct Mailing Program
Exhibit 1.1 The Pyramid of Giving
Adapted from Greenfield, James M., Fund Raising Evaluating and Managing the Fund Development Process, 1991, John Wiley & Sons
Donor Contact
Donor Growth
Donor Commitment
Constituency Model
The RIGHTS Right person Right Prospect Right $ amount Right purpose Right time Right way And … RIGHT REASONS TO MAKE THE ASK!
The Giving Cycle THE GIVING CYCLE
CASE IDENTIFICATION
CULTIVATION
RECOGNITION
SOLICITATION
Annual GivingDirect MailEvents
Special Events Criteria• Who is the audience?• Could you reach the audience through
a different strategy or means?• What will attract them?• What is the event’s purpose?
Special Events?• Purpose Possibilities
Publicity“Visibility Quotient”FundraisingCultivate or Reward
Donors/Involve Volunteers
• Is the event unique and a “go to” event?• Is the price OK for market?• What type of event considering
resources of volunteers & staff?
Ladder of Effectiveness Personal: face to face
Team of two One person
Personal letter (on personal stationery) With telephone follow-up Without telephone follow-up Personal telephoneWith letter follow-upWithout letter follow-up
Gift Chart for a Giving Strategy Select a Round Figure for Annual or
“Campaign” Goal The 1st two gifts equal 10% of goal
(5% each) For instance…for $60,000 campaign, the
1st level is $6,000 or two $3,000 gifts
Campaign Strategy Select a Round Figure for Annual or
“Campaign” Goal The 1st two gifts equal 10% of goal
(5% each) For instance…for $60,000 campaign, the
1st level is $6,000 or two $3,000 gifts
$60,000 CampaignGift Size # Gifts # Prospects Range Total Cumulative$3,000 2 10 $6,000 $6,000$1,500-2,999 4 20 $6,000 $12,000$750-1,449 12 48 $9,000 $21,000$500-749 18 72 $9,000 $30,000$250-499 24 72 $6,000 $36,000$100-249 120 360 $12,000 $48,000Under $100 400 800 $12,000 $60,000
Planned GiftA planned gift is legally provided
for during the donor’s lifetime and transferred upon death or term to charity.
Planned giftsBequests via will or living trustLife insurance IRAsCharitable Gift AnnuitiesCharitable Remainder TrustsAnd more
Planned Gift SignificanceFor the continuing “foundation” of
your mission in the futureOftentimes the largest gift a donor
will makeSource of the gift may be non-liquid
or reserved assets, such as property
Forum
ResourcesLCMS Foundation
www.lcmsfoundation.orgAssociation of Lutheran
Development Executiveswww.alde.org
Thriventwww.thrivent.com
More ResourcesBooks
Funding Your Vision by Gerald H. Twombly
Asking by Jerold Panas
Christian StewardshipWhat Drives Us?
God’s LoveHis Mission
Our Response