fundraising & building community
DESCRIPTION
TRANSCRIPT
Fundraising & Building Community
Using Social Media to Get to Know Your Supporters
An Overview
• Fundraising Applications• Best Practices• Nonprofit Network Builder• Teaching & Growing Your Community• User Engagement Ideas• The Team Approach• Other Applications
Fundraising- Tips
• Simple actions• Regular reminders and updates (showing
growth)• Set a time limit• Cross platform promotion• Set attainable goals• Ask your friends to ask their friends
Fundraising
• Grants & Awards– Refresh Project, Mark of Distinction, Chase Giving
• Partners– Firstgiving, GiveZooks, Razoo, Network for Good,
Jolkona Foundation
• Who to Watch– Epic Change, Charity Water (Twestival), Beth
Kanter (free agent fundraising), Jolkona (local), Puget Sound Blood Center (local)
Best Practices
• Super Users– Identify and encourage– Create and sustain
• Simple actions and regular reminders showcasing growth
• Importance of a team• Take enough time to be successful
Nonprofit Network Builder
• What is a nonprofit network builder?• Similarity to major gifts fundraising• Types of conversation– Facebook & Twitter: small talk or a networking
event– Blogging: grabbing a cup of coffee or lunch
Teaching & Growing Your Community
• User Engagement– Teach your community how to engage with you– Intentionally engage with them asking them specifically
how you’d like them to respond• Simple Techniques– Post a follow-up comment to someone who reads your
post & send them a thank you email– Post a question and then follow it up with an email to your
“Super Users” asking them to start the conversation– Repetition & Consistency– Run a campaign regularly (every 6 to 12 months)
User Engagement Ideas
• Say Something- Have An Opinion• Ask Questions• Interview Industry Experts• Have Polls• Feature Your Readers, Donors, Volunteers• Guest Posts• Themed Posts
The Team Approach
• Strength in Numbers– Brainstorming, what did you miss?– Easier to become viral
• Get Your Message Off the Ground– Fun & excitement of getting started– Difficulty getting out your initial message– Monitor major conversation areas (i.e. Google…)
• Engages New Potential Donors
Creating a Social Media Committee
• Identify Volunteers Your Team• Set a Timeframe• Meet Together and Brainstorm• Create a Plan with Individual Assignments• Execute Your Plan• Review and Evaluate• Repeat: Execute Your Plan and
Review/Evaluate
Event Promotion
• Facebook– Use your Page & Groups– Find new people to invite– Ask your community to ask their community
• Twitter– Use search near:98101 and invite people wit
@replies– Ask people to RT
Advocacy & Public Policy
• A community of already engaged citizens– Care2
• What does your organization stand for?– Change.org
A Few Other Applications
• Volunteering & Board Members (PSBJ)– Feature them, use their stories– Talk about your needs
• Operational Asks – Present Urgent Needs– Logistics & Customers (i.e. Traffic, Efficiencies)
• Media Engagement– Press Releases