fundraising to friendraising to socialraising
Post on 17-Oct-2014
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DESCRIPTION
Social Networking & Media for the 2009 NWA Association of Fundraising Professionals. We start out with what we are, going to what we have become, to where we will be in the future. Come walk through my take on how fundraising is changing and become more effective for the long run.TRANSCRIPT
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Fund Friend Social
Paul PrewittElectronic Communications Coordinator
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“They are doing it, so must we to succeed!”
What A Big Fancy Mess
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Where do we start?
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Start With Your Content
Your Site’s Content Make it FUN
Make it Social
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Save Your Brand/Name
http://namechk.com/
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Determine Your Market
Focus to the markets your content works with. You don’t have to do it all.
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“I’ll do anything to help out a friend.”
Focusing on Friend Raising
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Start Building RelationshipsFund Raising Friend Raising
I get something back. When it is worth the
effort. It impacts someone I
know. Makes me feel good.
How can I help. Think nothing of it. Just call and I’ll be
there. What are friends for.
MAKE SURE TO ASK
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Pay it Forward
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Watch it Spread
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“Use tools to help you get the job done.”
Making Life Easier
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Hootsuite 2.0
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Digsby
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Going Mobile
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“We can track results on Social Media.”
Show Me the Money!
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Tools to help track Social MediaThere is two main types of interactions that can be tracked with Social Media.
1.Return on Engagement or also referred to as “reach”.
2.Return on Investment
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Soap, Lather, Rinse & Repeat Remember that with Social Media we
are always following the old adage of Soap, Lather, Rinse & Repeat (or at first you don’t succeed try, try again).
Remember if it is not workingfor you, then maybe it’s justnot your thing.
WATCH YOUR BOTTOM LINE