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Furniture Market ChinaNovember 2010


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2FURNITURE MARKET IN CHINA 2010.PPT

SAMPLE

Executive Summary

Market

Drivers &

Challenges

Trends

Competition

Furniture market in China is growing at a steady rate

It is highly fragmented with the presence of over x manufacturers

There are three primary categories of furniture present in the market - a, b and c

Emergence of newer varieties of furniture

Rise in luxury furniture demand

Demand for kitchen furniture

There are many small and mid-sized companies in China

Players in the market offer diversified range of furniture products like office furniture, home

furniture, kitchen furniture, hotel furniture

Players in the market include Company A, Company B, Company C

Drivers: Rising income levels

Real estate boom

Increase in urbanization

Strong distribution network

Furniture Expo

Challenges:Huge importer of timber and other raw

materials

Heavy anti-dumping duties


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Market OverviewDrivers & Challenges

Trends

Competition


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SAM

PLE

Country 1 is the leader in the global market in terms of

production of furniture

High income countries that include Country 2,

Country 3, Country 4, Country 5, Country 6, Country

7, Country 8 produce furniture worth USD d bn

The production of furniture in the high income countriesconstitute e% of the global production

The production of furniture in the middle and low

income countries that include Country 1, Country 9,

Country 10 constitute f% of the global production of

furniture

Consumption per capita of furniture ranges between

an average of USD g per year in middle and low

income countries and USD h per year in high income

countries The worldwide average stands at USD i per year

While the leading importers are Country 2, Country

3, Country 4, Country 5, Country 6, the main

exporters are Country 1, Country 9, Country 10

Overview Global Furniture Trade

Nation-wise Share of Global Production

Source:

0

50

100

USD bn

o

r%

20--e

q

20--e

p

20--

J%

N%

L%

K%

M%

Country 3

Country 5Country 2

Country 4Country 1

In 2009 the expected value of global production stood at USD -- bn

Major producer

of furniture


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SAM

PLE

The fragmented Chinese furniture market is growing at a

dynamic rate

Furniture industry has grown phenomenally since 19--, post the economic reform in China which led tolarge scale global trade

The furniture market in China is highly fragmented

with the presence of over x manufacturers In terms of ownership, there is a wide and diversified

range of ownership patterns including foreign,domestic private Chinese companies, stock-holdingcompanies, various joint ventures, etc.

Around xy % of the Chinese furniture companies are state

owned Most of the Chinese furniture companies are small or

medium scale

Approximately, xa % of the companies present in theChinese furniture industry are large scale

Broad furniture market segments are office furniture,

home furniture including the niche kitchen furnituresegment and childrens furniture, hotel furniture

In 20--, large furniture enterprises that include state-owned enterprises and other with annual salesexceeding USD xb mn generated xc% of the totaloutput value of the furniture industry

Market Overview Furniture Market Total Output Value

Share of Wooden and Metallic Furniture

0

50

100

150

USD bn

Xz%

20--e

ac

20--

ab

Source:

Ae%

Af%

Ad%

c

b

a

In 20--, production

was af mn pieces

Note: Figures are for the respective calendar year


6/96FURNITURE MARKET IN CHINA 2010.PPT

Drivers & Challenges Summary

Strong distribution network

Furniture Expo

Increase in urbanization

Real estate boom

Rising income levels

Drivers

Heavy anti-dumping duties

Huge importer of timber and other

raw materials

Challenges



Trends Summary

KeyTrends

Emergence of newer

varieties of furniture

Demand for kitchen

furniture

Rise in luxury furniture

demand



Domestic Players (1/6)

The company is an investment holding company, which is engaged in designing, manufacturing, selling, and retailing

household products in Country 1, Country 2, and Country 3

Its product offerings include solid wood furniture products under the AB name and fabric furniture products underthe AC name

It is also involved in retailing. Operates approximately ca retail AB branded shops, including cb self owned stores and

cc franchised stores, as well as a flagship store

Source:

Headquarters City 1

Founded N.A.

Products Product 1

Key People Person 1 Chairman

Company Snapshot: Company 1

Business Highlights

Corporate Information Financial Performance

Profit / Loss

Revenue

0

20

40

60

80

-20

-10

0

10

20

20---

bb

ba

bebd

bc

20-- 20--20--20--

Revenue

USD mn

Profit

USD mn

SAMPLE



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