fusion lightening talks - bbc news labs - matt shearer on innovation in large organisations
DESCRIPTION
This Presentation is from the BBC Academy Fusion Talk on January 28th 2014, on the topic of "Innovation in Large Organisations". This shows Matt Shearer's presentation. Jem Stone was the chair of the talk, and Malcolm Coles and Martin Trickey were also talking on the subject. TheTRANSCRIPT
BBC News Labs
Matt Shearer
Innovation Manager, @BBC_News_Labs
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Innovation in Large Organisations:sparkling new ideas for engaging your audience – from the industry’s best brains
Chair : Jem Stone (Head of Social Media, BBC Radio & Music)Malcolm Coles (Product Director, Trinity Mirror)Matt Shearer (Innovation Manager, News Labs, BBC)Martin Trickey (Group Head of Digital, Shed Media)
How “News Labs” has helped BBC News
• Open new opportunities• Transfer R&D tech into production prototypes• Bring together staff from across BBC News• HotHouse environment, w/ News industry• Safe – dare & fail/succeed fast
Be explicit : make it Multidiscipline
Hackathon withMultidiscipline teams.
10 News Orgs.6 Universities.
Collapse lagtime.Iterate Quickly.Use real data.
(This is not a new idea, but people keep tending to NOT do this)
Successes of1. Make Space2. Multidiscipline3. Real data4. Prototype, fast!
Responsive News Storyline#newsHACK
Juicer, & Window on the NewsroomM.O.
Rubix News from The Mirror
Getting “buy-in”
• Demonstrate opportunities with prototypes– Show something quick to indicate promise
• Stay focussed on scalable innovation– Not 1-off, polished masterpieces.
See what other people think…We took our APIs to SeedHack 4.
Best in show used News Labs APIs …so too did another award winner
Feedback from hackers…
Top 5 Tips
1. Make space for production teams.2. Multidiscipline mix.3. Prototype, quickly! (don’t spend time on drawings or talking)
4. Use Real Data (don’t rely on magic dust).
5. Scratch your itch (you know what needs solving).
How to get involved in innovation at BBC:• #newsHACK II (April).• BBC Connected Studio programmes.• … and News Labs will be growing.
Thanks@BBC_News_Labs
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