fusion: the dna of a global business
TRANSCRIPT
Fusion
… the DNA of a global business
The DNA of a global business … winning together through bolder brands and smarter innovation
2010 Pop 6.9Bn GDP $63T
G7
2020 Pop 7.7Bn GDP $90T
E7
Worldchanging decade
© Peter Fisk 2015
Worldchanging decade
2010 Pop 6.9Bn GDP $63T
G7
2020 Pop 7.7Bn GDP $90T
E7
Middle
Urban
Travel
Carbon
© Peter Fisk 2015
East Small
West Big
Relevant Average
© Peter Fisk 2015
Imagination Capability Collaborative Independent
Disrupting Evolving
© Peter Fisk 2015
Consumer Emotional
Pull
Business Rational
Push
© Peter Fisk 2015
How do global companies win?
© Peter Fisk 2015
How do global companies win?
• Consumer first • Building markets • Strong brands • Business innovation • Diverse culture • Collaborative leaders • Growing together
© Peter Fisk 2015
Tata/Jaguar
© Peter Fisk 2015
Jaguar Land Rover with Tata
Nike/Converse
© Peter Fisk 2015
Converse with Nike
Nike/Converse
© Peter Fisk 2015
Skoda with Volkswagen
Fusion
Think different
© Peter Fisk 2015
Business narrow view
Your narrow view
Consumer broader
view
You Consumer
Think different Starting with consumers
© Peter Fisk 2015
© GeniusWorks 2012. © Peter Fisk 2015
© Peter Fisk 2015
“The consumer is boss”
© Peter Fisk 2015
Product-centric Consumer-centric
© Peter Fisk 2015
Think bigger
© Peter Fisk 2015
narrow view
Think bigger Innovating beyond products
Products
Solutions
Experiences
© Peter Fisk 2015
Savola innovating beyond oil
© Peter Fisk 2015
Savola
+genius © GeniusWorks 2012.
Healthy oil
Better cooking
Loving eating
Savola innovating beyond oil
© Peter Fisk 2015
Volume of innovation efforts Last 10 years
Business model
Finance Networking
Channel
Delivery Brand
Customer experience
Core process
Process Enabling process
Product performance
Offering Product system
Service
Where most innovation happens
© Peter Fisk 2015
Business model
Finance Networking
Channel
Delivery Brand
Customer experience
Core process
Process Enabling process
Product performance
Offering Product system
Service
Cumulative value creation Last 10 years
Where innovation has most impact
© Peter Fisk 2015
Nespresso beyond the coffee
© Peter Fisk 2015
© Peter Fisk 2015
Business model
Think together Amplifying our impact
Assets Brands
Channels Distributors
Expertise Markets Partners Products
Resources
Assets Brands
Channels Distributors
Expertise Markets Partners Products
Resources
© Peter Fisk 2015
Think together Amplifying our impact
Assets Brands
Channels Distributors
Expertise Markets Products
Resources More
Assets Brands
Channels Distributors
Expertise Markets Products
Resources More
Fusion
© Peter Fisk 2015
Juan Valdez
© Peter Fisk 2015
Beats with Apple
© Peter Fisk 2015
Mini with Paul Smith
Nike/Converse
© Peter Fisk 2015
Audigier with Hardy
Juan Valdez
© Peter Fisk 2015
Labne with heritage
© Peter Fisk 2015
Philly with Cadbury
© Peter Fisk 2015
Nesquik with Nestle
© Peter Fisk 2015
Oreo with Friendlys
Fusion
© Peter Fisk 2015
© Peter Fisk 2015
Insight Lab Design Lab Growth Lab
© Peter Fisk 2015
Making innovation happen
© Peter Fisk 2015
Making innovation happen
Creative Exploration
Future back
Commercial focus
Now
forward
Insight Lab Design Lab Growth Lab
© Peter Fisk 2015
Insight Lab
© Peter Fisk 2015
Creative Exploration
Future back
Commercial focus
Now
forward
Insight Lab Design Lab Growth Lab
Growth opportunities Future possibilities Consumer insight Creative parallels
Idea mapping
© Peter Fisk 2015
Insight Lab
© Peter Fisk 2015
Insight Lab
© Peter Fisk 2015
Insight Lab
Design Lab
© Peter Fisk 2015
Creative Exploration
Future back
Commercial focus
Now
forward
Insight Lab Design Lab Growth Lab
Connecting ideas Reframing concepts
Processes and partners Simplicity filters Best scenarios
© Peter Fisk 2015
Design Lab
© Peter Fisk 2015
Design Lab
M&S New Store Concepts
© Peter Fisk 2015
Design Lab
Growth Lab
Creative Exploration
Future back
Commercial focus
Now
forward
Insight Lab Design Lab Growth Lab
© Peter Fisk 2015
Business model design Issues/impact analysis
Concept evaluation Implementation horizons
Action planning
© Peter Fisk 2015
Growth Lab
5
© Peter Fisk 2015
Growth Lab
© Peter Fisk 2015
Growth Lab
Fusion
© Peter Fisk 2015
How will you win?
© Peter Fisk 2015
Coca Cola DNA
© Peter Fisk 2015
Innovative leaders
Connect Catalyse
Communicate
Coach
© Peter Fisk 2015
Building a growth factory
© Peter Fisk 2015
© Peter Fisk 2015
Peter Fisk is a bestselling author, inspirational keynote speaker and expert consultant in helping leaders to develop innovative strategies for business and brands. He is Visiting Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top ranked business schools, and leads his own company, GeniusWorks, a boutique consulting firm, helping clients around the world to develop more innovative business and brand strategies. He features on the Thinkers 50 “Guru Radar” as one of the best new business thinkers. Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. He has worked in every sector and region of the world. As CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what's best and next in business and markets. Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He now works with the leaders of businesses - as diverse as Aeroflot and Coca Cola, DSM and Mars, Philosophy and Red Bull, Sabre and Santander, Tata and Virgin, Visa and Vodafone - to think bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth. Peter’s best-selling book "Marketing Genius" explores the left and right-brain challenges of success, and is translated into 35 languages. It was followed by five others – “Business Genius” on leadership and strategy, “Customer Genius” on customers and experiences, “People Planet Profit” on sustainable innovation - and most recently "Creative Genius" defining what it takes to be Leonardo da Vinci in the 21 Century. His new book "Gamechangers ... Are you ready to change the world?" is just published, based on extensive research into the 120 companies who are shaking up markets, and making sense of how they innovate and win. It explores the challenges of new markets, changing customers, brand building, digital media, new business models, inspiring leadership and positive impact. Peter was described by Business Strategy Journal as "one of the best new business thinkers". He is thoughtful and practical, combining high-energy keynotes with high-impact workshops. Each one is uniquely designed for the specific audience, their issues and aspirations. Helping people to find their own space, to be leaders of change - to be bold, brave and brilliant.
[email protected] www.theGeniusWorks.com