Mauricio Rubio, Director of Business

DevelopmentDrJays.com

Veronika Sonsev, CEO

inSparq

Presented by

Using Social to Showcase Trends and

Optimize Merchandising

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Agenda

• Why Social?

• About inSparq

• DrJays.com Case Study

• Q & A

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Social as a Referral Channel

• Referral traffic from Facebook, Twitter, Pinterest and YouTube increased 41.8% from 2012 to 2013, driving 51.5MM unique monthly visitors

• Revenue from those visitors increased 63% to $2.7B in 2013

Source: 2014 Internet Retailer Social Media 500

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Problem: shoppers are overwhelmed with options…

…which is why less than 5% convert online

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Trends can help consumers deal with the overwhelm to find the best

stuff

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Social Data is the Key to Make Trends Work

Social Data = Aspirational Wants

Website Data = Day-to-day Needs

Maximizes consumer demand

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inSparq Social Merchandising Suite

Trending Products

Feed

Trending Products Module

Sharing & Rewards

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inSparq Client Examples

DrJays.com Case Study

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The DrJays.com Story

• Website launched in 1999

• DrJays.com is a pioneering retailer of urban and fashion-forward apparel, trendsetting streetwear and popular American heritage clothing.

• Top 300 internet retailer

• Constant innovation and high customer satisfaction

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Challenge

• Make site more social

• Showcase “hottest” items in their constantly changing product assortment

• Help customer with “product overwhelm” and leverage social data to provide a curated shopping experience

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Three Social Innovations

Trending Product Recommendations

Sharing & Rewards

Trending Badges

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Dedicated Trending Products Feed

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Technology to Turn a Flat Product Listing into a Vibrant Social Experience

SHARE Drives referrals to

create brand advocates

ENGAGEBuilds a brand

community of loyal customers

TRENDSReal-time activity

as influencers

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Homepage Trending Products Module

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Sharing & Rewards Makes It Easy to Reward Shoppers for Spreading the Love

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Sharing & Rewards Makes It Easy to Reward Shoppers for Spreading the Love

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Trending Product Badges

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DrJays.com Results

• Over 6% lift in gross sales

• 4% lift in AOV site wide

• 25% higher AOV for engaged customers

• Over 2X increase in social sharing across website

• 30% increase in conversion for engaged customers

• 3.2% increase in add-to-cart

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Takeaways

• Trending Product Recommendations are an effective form of merchandising • Works for recommendations and landing

pages• Social data is key to maximizing consumer

demand

• Social is also a great way to turn customers into brand advocates

• Badging makes trends integral to the shopping experience

Questions?

Thanks for listening!