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    Center for Future Banking

    Is this a reactionOR

    a strategy?

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    2

    Where Customers Want and Need banking

    Customer

    78% US pop

    6,100 Banking Centers

    18,500 ATMs

    5,000+ Affinity Groups24M Active

    Online Users

    56 Million House Holds2.6B Contacts

    1M UsersCan reach 75% wireless

    subscribers

    Banking is Everywhere

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    3

    Innovative Products and Services

    Banking Innovation

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    4

    The emergence of financial services as innovators?

    Emergent Innovators

    5

    15

    25

    35

    Products

    Customer

    Experience

    Processes

    Business

    Models

    ServicesCombination

    How dothey

    innovate?

    2005 2006 2007 2008

    1

    10

    20

    30

    40

    45

    50

    Financial Services Representation inBusiness Weeks 50 Most Innovative

    Companies (2005 2008)

    http://www.hsbc.com/1/2/homehttp://www.ing.com/group/index.jsp
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    If Bankingis starting

    to Innovate

    then whythe urgencyto explore

    the future?

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    Historic levels of growth

    Unprecedented Scale

    2001 1st Billion Networked Humans

    6 years later, in 2007,

    the 2nd Billion arrived

    700,000 new people join every day

    Sometime in 2011 the 3rd Billionth person willjoin the network economy

    roughly 50% of the worlds population

    This massive growth in networked consumers will NOT be:

    Homogenous

    Predictable

    Static

    Device Proliferation (Billions)

    0.3 0.5 0.91.2

    1.61.9

    2.32.8

    0.1

    1.6

    3.1

    5.1

    7.6

    10.6

    14.6

    0.0

    3.0

    6.0

    9.0

    12.0

    15.0

    2008 20092010 20112012201320142015

    PC

    Mobile Internet Device

    0.6

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    The Big 5:

    Sony, BMG, Universal,EMI & Warner

    80% market share

    P2P:

    2nd Generation: Gnutella, Kazaa, eMule & Kademlia

    Counterfeits cost ~ $5 billion/yr

    RIAA has filed 18,000 lawsuits

    P2P paves the way for IPod & ITunes

    Apple:

    New channel

    150 + million iPods

    5 billion downloads

    The Shifting of an Industry and the profit pools Music

    0

    2,000

    4,000

    6,000

    8,000

    10,000

    12,000

    14,000

    1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

    Physical

    Digital

    Source: Recording Industry Association of America

    Napster:

    56 million users in 2 yrs

    5 million downloaded daily

    1 million customers per day

    Shut down for copyrightinfringements (2001)

    25mm downloads

    500mm downloads

    Video

    Applications

    Next?

    Unprecedented Speed

    Drivers for Change:Disruptive Technology,Changing consumer behavior,New entrant in marketplace,Regulatory pressure

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    Is it time for a

    Bank industry

    tectonic shift?

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    Things dont change that fast in banking right?

    What about ten years ago?

    Ten years ago, there was no euro. There was no TARGET system.There was no EURO1 or STEP1 system. The European CentralBank had just been created, as had the EBA.

    Ten years ago, the European Union did not include Bulgaria, Croatia, Cyrus, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Malta,Poland, Romania, Slovakia and Slovenia.

    Ten years ago, we were enjoying one of the largest stock marketbubbles ever, as the internet boom was in full flow.

    Google and PayPal started at the end of 1998.

    Shifts in a blink

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    1994 Top 10 Banks

    In 1994, the Top 10 banks in the World by Tier One Capital,

    according to the Banker magazine, were: 1 Sumitomo Bank

    2 Sanwa Bank

    3 Fuji Bank

    4 Dai-Ichi Kangyo Bank

    5 Sakura Bank

    6 Mitsubishi Bank

    7 Industrial & Commercial Bank of China (ICBC)

    8 Crdit Agricole

    9 HSBC

    10 Citicorp

    Shifts in a blink

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    2008 Top 10 Banks as of Sept. and it changed again

    This year, its:

    1 HSBC

    2 Citigroup

    3 Royal Bank of Scotland

    4 JP Morgan

    5 Bank of America

    6 Mitsubishi UFJ Group

    7 Crdit Agricole

    8 ICBC

    9 Banco Santander

    10 Bank of China

    In 14 years, only 4 of the original banks stayed in the Top 10. Therise of Chinas banks and disappearance of Japans banks is

    particularly noteworthy.

    Shifts in a blink

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    The developing world has come to the rescue ofEuropean and US firms

    $9.8B SingaporeInvestment Corp.

    $3B ChinaDevelopment Bank

    $2B TemasekHoldings

    20% share QatarInvestment Authority

    $1.1B DubaiInternational Capital

    $3B China StateInvestment Co.

    $1.4B MubadalaDevpt. Corp.$4.4B Temasek

    Holdings

    $6.6B KuwaitInvestment Auth. Et. Al.

    $6.9B SingaporeInvestment Corp.

    $7.5B Abu DhabiInvestment Auth.

    $5B ChinaInvestment Corp.

    $6.9B DubaiInternational Capital

    $6.6B Saad Group;undisclosed

    Dubai Intl Capital

    Shifts in a blink

    http://www.hsbc.com/;brochid=X1W5IEJQFW525QFIYNKSGWQhttp://www.citigroup.com/citigroup/homepage/index.htmhttp://www.ml.com/http://www.carlyle.com/index.htmlhttp://www.ozcap.com/index.htmlhttp://www.londonstockexchange.com/
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    However - Power Shifts Equal Strategic Risk

    Shifts in a blink

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    Z uker punch Facebook effect

    110mm users

    47,000 organization groups

    600MM searches a month

    3,000 MM page views a month

    6th largest trafficked website Growing users at 3% per week!

    Valued at $15B

    Shifts in a blink

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    Vi i f th F t

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    Center for Future Banking

    5 year research commitment

    Research Themes

    Building research capacity

    Executives working jointly with researchers

    Developing disruptive business models Engaged with other ML sponsors

    Government, Academia, Industry expansion plans

    Vision of the Future

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    Research Macro Themes Described

    Macro Theme Description

    InformationValue chain

    Information flow is the signal versus and noise of information science. Thevalue is an increase or decrease in signal. Information is the lowest atomicunit of measure for our research. The flows form interdependent chains orgraph of relationships. The flows of value are not exclusive to money andinclude any convertible value.

    BehavioralEconomics

    Includes any behaviors that happen before and after the decision of aconsumer or producer. Behavior is observed, modeled, anticipated,projected, predicted as well as all the vagaries of the human condition. Theunit of measure is at human scale and includes many uncontrolled factors.

    Identity, TrustPrivacy, Security

    Identity includes concepts of privacy or public disclosure. Trust implies theconcepts of gradations of security or no security if full trust is granted. Bothincluded measures of credibility and honesty or value systems that arehuman. The concepts span system processes and human interaction.

    Network

    Economies

    Networks are the systems that connect and the people acting in social

    interactions. Information flows, social behavior, identity and trust areaggregated into economic interactions within a network.

    SocialResponsibility

    Includes individual actions representing corporations as well their householdand raises questions of ethics. This aggregates the network economies intodefined groups that care for direct and indirect impact and consequences ofdecisions.

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    Research Theory and Impact

    Macro Theme Consumer Impact * Theory Basis Research Unit

    InformationValue chain

    Usability

    Sensing Store

    Communications

    Signal/Noise

    Bits/Bytes

    Numbers/Time

    BehavioralEconomics

    Consumer

    Buying Decision

    Individual

    Choice Theory

    Psychology

    Mind/Emotion

    Identity, TrustPrivacy, Security

    Consumer

    Confidence

    Risk Containment

    Chaos Theory

    Safe

    Systems

    Network

    Economies

    Connected

    Consumption

    Complexity/Game/

    Graph Theory

    Societal

    Knowledge

    SocialResponsibility

    Consumer

    LiteracyPhilosophy

    Values

    Ethics/Law

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    CFB Research Outcomes Categories

    All outcomes need to be adopted

    before they are useful Artifacts

    Research results with tangible embodiments that demonstrate what is possible

    Early indicators of physical interfaces afforded interaction designers

    Example: Patties Maes, Siftables devices

    Techniques and methods

    The invention of new techniques for analysis of experimental data.

    Example: Deb Roy, Human Speechome Project Observations

    Speculative insights based on observations that inform hypothesis forexperimentation

    Example: Dan Ariely Behavioral Economies patterns

    Understandings

    Theories that challenge the prevailing beliefs. Intangible experimental demonstration

    Example: Sandy Pentland, Sociometer discovery of Honest Signals

    Philosophy

    Radical thinking that breakthrough common practice

    Example: Stallman, Free Software Foundation, Open Source Software

    http://images.google.com/imgres?imgurl=http://creativecommons.org/images/deed/cc-logo.jpg&imgrefurl=http://creativecommons.org/licenses/GPL/2.0/&usg=__nqTOiwRwCIMvTRv4o6VpWAx418w=&h=150&w=150&sz=34&hl=en&start=36&sig2=8CENtxReKvlwvgei7QVyNw&um=1&tbnid=X_2SmFg1N5CjwM:&tbnh=96&tbnw=96&ei=E0EwSYWYOpGweqm8xLYE&prev=/images?q=free+software+foundation&start=20&ndsp=20&um=1&hl=en&rls=com.microsoft:*&sa=Nhttp://images.google.com/imgres?imgurl=http://images.starpulse.com/Photos/Previews/Dilbert-02.jpg&imgrefurl=http://www.starpulse.com/Television/Dilbert/gallery/Dilbert-02/&usg=__wOoK-CZpWxLzlDBGcUnOT2prw8o=&h=633&w=400&sz=28&hl=en&start=5&sig2=T0TobuuQWrlmeylDQ6Z9hQ&um=1&tbnid=wMm1GN9fj2ok5M:&tbnh=137&tbnw=87&ei=zUAwSeZRjpR6v9LArwQ&prev=/images?q=dilbert&um=1&hl=en&rls=com.microsoft:*http://images.google.com/imgres?imgurl=http://www.telegraph.co.uk/connected/graphics/2008/04/01/dlfool101.jpg&imgrefurl=http://denmarkvesey.blogspot.com/2008/06/corporate-branding-consumerism-memes.html&usg=__v5HNjDzXn8qccELrm79qWSTHsAY=&h=390&w=280&sz=13&hl=en&start=25&sig2=FpODpmseuNvdOcdW66vYRA&um=1&tbnid=orSBGBSiCZA_nM:&tbnh=123&tbnw=88&ei=bEAwSZaiCpGwesC8yLYE&prev=/images?q=behavioral+economics&start=20&ndsp=20&um=1&hl=en&rls=com.microsoft:*&sa=Nhttp://images.google.com/imgres?imgurl=http://bp1.blogger.com/_xnBKPY_t0YM/SBFp9suAZqI/AAAAAAAAAm8/k8XifZM2DIg/s400/human-speechome-project.jpg&imgrefurl=http://blog.califaudio.com/2008_04_01_archive.html&usg=__Vg1qvHEcCkgTrkO189HXxslrS3U=&h=251&w=400&sz=18&hl=en&start=1&sig2=XZ_JSGEe5KJ4KJWi5Q1IgQ&um=1&tbnid=E94jLJsrhVEviM:&tbnh=78&tbnw=124&ei=_D8wSc3ZC4fOeYr_9bsE&prev=/images?q=speechome&um=1&hl=en&rls=com.microsoft:*http://images.google.com/imgres?imgurl=http://www.lings.nl/weblog/images/siftables.jpg&imgrefurl=http://www.lings.nl/weblog/pivot/entry.php?id=866&usg=__kxb7IiOg8e8cRfeP_M9uiVRnJ68=&h=213&w=320&sz=57&hl=en&start=19&sig2=2gcienC-VuwuMdDml6DD2g&um=1&tbnid=VwaQbCTtV1e10M:&tbnh=79&tbnw=118&ei=vT8wSYetKIaQeoGtkcIE&prev=/images?q=siftables&ndsp=20&um=1&hl=en&rls=com.microsoft:*&sa=N
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    Research Conceptual Structure

    Value

    Creation

    TACTICS TODAYNow 12 months

    STRATEGIC HORIZON1 3 years

    RESEARCH FUTURES+3 to 10 years

    VALUE

    CREATION

    SERVICE

    SCIENCERESEARCH

    Data

    HumanInteraction

    EconomicModels

    Information Behavior

    SystemDynamic Knowledge

    NetworkRelationship

    s

    FinancialEcology

    TECTONIC SHIFT

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    The FUTUREis here

    Its just not

    widely

    distributed

    yetWilliam Gibson

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    Research for the Future

    Understanding Health, Wealth and Happiness

    How do we support a Billion people?

    Everyone, Anytime, Anywhere, communications

    Re-conceive the physical space

    Life logging and the new deal on data Information as the new currency of knowledge

    Real-time human behavior segmentation

    Models for social and economic networks

    Nationwide living lab of Networked Relationships

    Redefine the Risk Models for a Financial Ecology

    Revamp technical infrastructure of large scale systems

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    Center for Future Banking

    Questions?

    Get Involved

    Panel: Jeff Carter, Deb Roy, Ray Garcia

    cfb.media.mit.edu