future of digital advertising. story about dreamtrip
DESCRIPTION
At the end of May Dreamtrip project by Adpro|Isobar for Rich trademark received bronze at prestigious European Design Awards in nomination Promotional Site. At the promo-site visitors were offered to create a scenario of an ideal trip with the help of “ideas constructor” and got a chance to make it come true. As a result, 55 thousand people visited the site, CPC index was less than $0,12, over 5 thousand trips were created. MMR learned from Yuri Lence, Associative creative director of AdPro|Isobar, whether it was easy to persuade the client to create a platform with less obvious brand indicators and what was the most difficult in its implementation from technical viewpoint Читать на русском: http://mmr.ua/faces/id/jurij-lens-adproisobar-o-dreamtrip-i-emocionalnyh-promoproektah-v-internete-40583/
