future of digital businesses and innovations in social media iim raipur ver2
TRANSCRIPT
![Page 1: Future of digital businesses and innovations in social media iim raipur ver2](https://reader034.vdocument.in/reader034/viewer/2022052504/554bb678b4c90530298b47e5/html5/thumbnails/1.jpg)
Copyright © 2014 HCL Technologies Limited | www.hcltech.com 1
The Future
of Digital Businesses
& Innovations in Social Media
Apurva Chamaria,
Director & Head, Global Brand and Digital Office, HCL Technologies
![Page 2: Future of digital businesses and innovations in social media iim raipur ver2](https://reader034.vdocument.in/reader034/viewer/2022052504/554bb678b4c90530298b47e5/html5/thumbnails/2.jpg)
Copyright © 2014 HCL Technologies Limited | www.hcltech.com 2
![Page 3: Future of digital businesses and innovations in social media iim raipur ver2](https://reader034.vdocument.in/reader034/viewer/2022052504/554bb678b4c90530298b47e5/html5/thumbnails/3.jpg)
Copyright © 2014 HCL Technologies Limited | www.hcltech.com 3
![Page 4: Future of digital businesses and innovations in social media iim raipur ver2](https://reader034.vdocument.in/reader034/viewer/2022052504/554bb678b4c90530298b47e5/html5/thumbnails/4.jpg)
Copyright © 2014 HCL Technologies Limited | www.hcltech.com 4
![Page 5: Future of digital businesses and innovations in social media iim raipur ver2](https://reader034.vdocument.in/reader034/viewer/2022052504/554bb678b4c90530298b47e5/html5/thumbnails/5.jpg)
Copyright © 2014 HCL Technologies Limited | www.hcltech.com 5
Innovations
in Digital
& Social Media
Today digital and social media is (among other things):
- Institutionalizing a new currency
- Changing the way people bank
- Saving lives
- Finding out loyal customers
- Helping organizations attract and retain talent
![Page 6: Future of digital businesses and innovations in social media iim raipur ver2](https://reader034.vdocument.in/reader034/viewer/2022052504/554bb678b4c90530298b47e5/html5/thumbnails/6.jpg)
Copyright © 2014 HCL Technologies Limited | www.hcltech.com 6
The Future of Money ?
• Peer-to-peer payment system
and digital currency
introduced as open source
software in 2009 by
pseudonymous developer
Satoshi Nakamoto
• A cryptocurrency, uses
cryptography to control
creation and transfer of
money
• Users send payments by
broadcasting digitally signed
messages to the network
• Miners verify, timestamp, and
record transactions into a
shared public database called
the block chain, and are
rewarded with transaction
fees and newly minted
bitcoins
ZYNGA partners with bitpay to accept BITCOIN
for its popular games like Farmville
![Page 7: Future of digital businesses and innovations in social media iim raipur ver2](https://reader034.vdocument.in/reader034/viewer/2022052504/554bb678b4c90530298b47e5/html5/thumbnails/7.jpg)
Copyright © 2014 HCL Technologies Limited | www.hcltech.com 7
Problem
Solution
Results
• Downloaded 750K times
• Processed almost $4 billion worth of payments in 2012
Kaching mobile payment app makes it easy to
make multiple types of payment from an
iPhone. Enables multiple types of payment:
• Bill payments through Australia's Bpay
• MasterCard PayPass payments at the POS
• Payments to friends through email
addresses and mobile numbers
• Payments through Facebook.
Digitization of traditional banking
![Page 8: Future of digital businesses and innovations in social media iim raipur ver2](https://reader034.vdocument.in/reader034/viewer/2022052504/554bb678b4c90530298b47e5/html5/thumbnails/8.jpg)
Copyright © 2014 HCL Technologies Limited | www.hcltech.com 8
Problem
Solution
Results
• 21% Reduction in Accidents y-o-y during same period
• 60 Million YouTube views, 4Mn shares, 15 Mn Game players, No. 1 app in 18 countries, Top
100 app in 101 countries, iTunes charts in 28 countries
• Earned media coverage worth $60 Mn
• YouTube video with catchy song,
funny lyrics and a safety
message at end
•Website to raise awareness and
get pledges
• iTunes download, Web game,
Mobile App and Game
Reducing the growing number of accidents on the Melbourne Metro
![Page 9: Future of digital businesses and innovations in social media iim raipur ver2](https://reader034.vdocument.in/reader034/viewer/2022052504/554bb678b4c90530298b47e5/html5/thumbnails/9.jpg)
Copyright © 2014 HCL Technologies Limited | www.hcltech.com 9
Problem
Solution
Results
• Reduction of Fans from 38,000 to 8,000
• Sticking on to 8000 fans that are more loyal, more engaged
• Average engagement rate of brand's top 20 most engaged fans =l that of 75 average fans
• A phase of Facebook marketing that embraces the "superfan”
• We’ll gift you a free Big Mac from
McDonald’s……
• But…
• If you accept, we’ll ban you from our
page for life
Identifying loyal consumers on Facebook and increasing engagement
![Page 10: Future of digital businesses and innovations in social media iim raipur ver2](https://reader034.vdocument.in/reader034/viewer/2022052504/554bb678b4c90530298b47e5/html5/thumbnails/10.jpg)
Copyright © 2014 HCL Technologies Limited | www.hcltech.com 10
Problem
Solution
Results
•Overall renege rate down by 6% within a quarter
• 62% of candidates approached played the game, and joined
• Chances of non players dropping 10 times higher
• An interactive game designed by HCL
• Familiarized candidates with HCL’s
ideapreneurship culture, and its core
values
• Social gaming that candidates compete
against each other
Fighting down an alarming renege rate and boosting pre-joining engagement
![Page 11: Future of digital businesses and innovations in social media iim raipur ver2](https://reader034.vdocument.in/reader034/viewer/2022052504/554bb678b4c90530298b47e5/html5/thumbnails/11.jpg)
Copyright © 2014 HCL Technologies Limited | www.hcltech.com 11
To know more visit www.coolestinterviewever.com and follow our twitter handle @hcltech
![Page 12: Future of digital businesses and innovations in social media iim raipur ver2](https://reader034.vdocument.in/reader034/viewer/2022052504/554bb678b4c90530298b47e5/html5/thumbnails/12.jpg)
Copyright © 2014 HCL Technologies Limited | www.hcltech.com 12
12
Apurva Chamaria
• Global Sales & Marketing Leader
• Currently Director & Head – Brand & Digital Marketing . HCL Tech
• Ex- Head – Global Sales Excellence, HCL Tech
• Ex- Head – Global Marketing & Strategy , EAS & ETS, HCL Tech
• Ex- Business Manager, Australia, N.Z, Philippines & H.K, Ranbaxy
Laboratories
• Sales & Marketing Trainer
• Industry Speaker at conferences and annual conclaves of B-Schools like ISB,
FMS, IIMC, IMI, MICA etc.
+91-9560622700
+91-120-4382800 https://twitter.com/a1purva Apurva Chamaria
![Page 13: Future of digital businesses and innovations in social media iim raipur ver2](https://reader034.vdocument.in/reader034/viewer/2022052504/554bb678b4c90530298b47e5/html5/thumbnails/13.jpg)
Copyright © 2014 HCL Technologies Limited | www.hcltech.com 13
Thank you
hcltechtube www.hcltech.com @hcltech hcl-technologies HCLTechnologies hcl