Improve your pride with engaging interactions!

My name is Seb,I’m nerd & gay. And nerd.

We make innovative Apps for TV, events, farms &

casino’s.

Watch Case-video (1:33m)

Casino Apps

• Explanation of games

• Ask for assistance

• Order F&B

• Give away Jackpots

Amsterdam Gay PrideEuroPride 2016

A Pride is so much more than a party.

Yesterday, today & tomorrow.

• State of Pride Apps until now

• Use Case: EuroPride 2016

• Future of any pride in 2030

State of Pride AppsWhat has been done until now?

State of Pride Apps: features

• Tourist Information

• Calendar

• House rules

• News

• Links to Hotels / Taxi / … - %

What do you do to stay relevant?

Which countries? Which strategy per country?

Use Case: EuroPride 2016

Relevance by stimulation of engaging interactions

EuroPride 2016 App Features ( just learned)

• Tourist information

• Calendar

• House rules

• News

“Seb, can you make an App to vote on our parade, even

without a decent connection?”~ Ruben Nederpel,

Marketing and Event Manager AGP

Question behind the question?

“Seb, can you make an App to vote on our parade, even without a decent connection?”

How do we engage our 500k audience?

Question behind the question?

What do you do to stay relevant? QbQ 2: How do we engage our 500k audience?

QbQ 1: “Seb, can you make an App to vote on our parade, even without a decent connection?”

So what did we do?“Seb, can you make an App to vote on our parade,

even without a decent connection?”

Our Pride is a unique Pride.

Amsterdam Canal Parade.

EuroPride 2016 App Features

• Tourist info

• Calendar

• House rules

• News

• Parade info

• Live Parade Voting with Public Award, even possible while Offline

• ßeta: Parade notification (for Android users)

• ßeta: Live heat maps for organisation

Pride Apps features

• Notification on the first boat.

• Scroll all your boats and vote for them, one by one

• Connected to the web? Your votes are sent!

Live Parade Voting. Interact! Give every visitor a voice.

A vote for every visitor!

Audience with a voiceAward the winner at Prime Time!

Stats about site and Pride App Usage

• 500k visitors on site, 15k visitors in App without big promotion (CHECK)

• 1.700 voters (10%+!)

• Populair pages:

• 1: Calendar

• 2: Voting

• 3: News

From information to interaction!

What do you do to stay relevant?

Answers & Q&A

Future: any Pride in 2030

Relevance by stimulation of engaging interactions

LEARN: From insights to actions.

Learn from visitor behaviour and having the tools to question your audience. Whenever, wherever.

Heatmap

• Screenshot

DO: Make Prides safer by spreading people.

Learn from visitor behaviour and having the tools to question your audience. Whenever, wherever.

Heatmap

• Screenshot

Heatmap

• Screenshot

Heatmap

• Screenshot1.300 devices

Heatmap

• Screenshot1.300 devices

DO: Let visitors attend Police or Security on

Suspicious Stuff. F.e.: ask for assistance!

NEW: iBeacon technology.Bluetooth in stead of GPS. Low power consumption.

$: We believe that Apps should save you money.

Or even: earn. In stead of cost.

$: Let partners pay to achieve goals.

F.e.: Booking.com pays to spread message (commercial or recruitment) to audience when boat floats by.

Example iBeaconsbooking.com pays to spread message (commercial or recruitment) to audience when parade floats by.

Heatmap

• Screenshot1.300 devices

$: When you can steer visitors, you can guarantee

succes to partners!Everybody happy!

What would YOUR future Pride App be like?We want to learn and build 4 innovative Pride Apps in 2017.

Who’s in? Let’s talk!