gay pride apps
TRANSCRIPT
Improve your pride with engaging interactions!
My name is Seb,I’m nerd & gay. And nerd.
My name is Seb,I’m nerd & gay. And nerd.
We make innovative Apps for TV, events, farms &
casino’s.
Casino Apps
• Explanation of games
• Ask for assistance
• Order F&B
• Give away Jackpots
Amsterdam Gay PrideEuroPride 2016
A Pride is so much more than a party.
Yesterday, today & tomorrow.
• State of Pride Apps until now
• Use Case: EuroPride 2016
• Future of any pride in 2030
State of Pride AppsWhat has been done until now?
State of Pride Apps: features
• Tourist Information
• Calendar
• House rules
• News
• Links to Hotels / Taxi / … - %
What do you do to stay relevant?
Which countries? Which strategy per country?
Use Case: EuroPride 2016
Relevance by stimulation of engaging interactions
EuroPride 2016 App Features ( just learned)
• Tourist information
• Calendar
• House rules
• News
“Seb, can you make an App to vote on our parade, even
without a decent connection?”~ Ruben Nederpel,
Marketing and Event Manager AGP
Question behind the question?
“Seb, can you make an App to vote on our parade, even without a decent connection?”
How do we engage our 500k audience?
Question behind the question?
What do you do to stay relevant? QbQ 2: How do we engage our 500k audience?
QbQ 1: “Seb, can you make an App to vote on our parade, even without a decent connection?”
So what did we do?“Seb, can you make an App to vote on our parade,
even without a decent connection?”
Our Pride is a unique Pride.
Amsterdam Canal Parade.
EuroPride 2016 App Features
• Tourist info
• Calendar
• House rules
• News
• Parade info
• Live Parade Voting with Public Award, even possible while Offline
• ßeta: Parade notification (for Android users)
• ßeta: Live heat maps for organisation
Pride Apps features
• Notification on the first boat.
• Scroll all your boats and vote for them, one by one
• Connected to the web? Your votes are sent!
Live Parade Voting. Interact! Give every visitor a voice.
A vote for every visitor!
Audience with a voiceAward the winner at Prime Time!
Stats about site and Pride App Usage
• 500k visitors on site, 15k visitors in App without big promotion (CHECK)
• 1.700 voters (10%+!)
• Populair pages:
• 1: Calendar
• 2: Voting
• 3: News
From information to interaction!
What do you do to stay relevant?
Answers & Q&A
Future: any Pride in 2030
Relevance by stimulation of engaging interactions
LEARN: From insights to actions.
Learn from visitor behaviour and having the tools to question your audience. Whenever, wherever.
Heatmap
• Screenshot
DO: Make Prides safer by spreading people.
Learn from visitor behaviour and having the tools to question your audience. Whenever, wherever.
Heatmap
• Screenshot
Heatmap
• Screenshot
Heatmap
• Screenshot1.300 devices
Heatmap
• Screenshot1.300 devices
DO: Let visitors attend Police or Security on
Suspicious Stuff. F.e.: ask for assistance!
NEW: iBeacon technology.Bluetooth in stead of GPS. Low power consumption.
$: We believe that Apps should save you money.
Or even: earn. In stead of cost.
$: Let partners pay to achieve goals.
F.e.: Booking.com pays to spread message (commercial or recruitment) to audience when boat floats by.
Example iBeaconsbooking.com pays to spread message (commercial or recruitment) to audience when parade floats by.
Heatmap
• Screenshot1.300 devices
$: When you can steer visitors, you can guarantee
succes to partners!Everybody happy!
What would YOUR future Pride App be like?We want to learn and build 4 innovative Pride Apps in 2017.
Who’s in? Let’s talk!
