“FUTURE OF RADIO”For Today Generation

Musyawarah Nasional PRSSNI ke XIIIJakarta, 8 Maret 2011, Twin Plaza Hotel

Indra UtoyoDirektur IT & Solution (CIO)

PT. Telekomunikasi Indonesia, Tbk.

TowardBroadband“Culture”

Smart TV[IPTV]

CloudComputing

1945

1876

1871

TV :BW,

Color, Satelit,

LCD/LED

Mainframe& Mini

Phone :Fix, FO, Mobile (GSM/

CDMA )

DVB

PC & Internet

4G :LTE/Wimax

OnlineNews

1440

Print BW & Color,

Laser PoD

Gutenberg

Meucci

Carey

ENIAC

Bagaimana Radio ?

Konvergensi Teknologi Media

Web Technology

Extinct???

Mengapa Radio Perlu Berubah

future of

For Today Generation

Alan C Kay : "The best way to predict the future is to

INVENT it."

Bagaimana Masa Depan Radio

For Today Generation

Digital Phenomenon Long Tail Economy

Broadcast EraBringing one show to millions people

Menciptakan Masa Depan

Broadband EraBringing a million shows to one person each

VS

Broadcast Era Broadband Era

VS

Bringing one show to millions people Bringing a million show to one person each

The era of unlimited choices where Pareto Principles no longer applies

broadcast narrowcast

Here, one broadcast Radio station or one major web site can reach millions of viewers

Here, a thousand web sites can each reach a thousand viewers

ultra narrowcast

sources

view

ers

Long Tail Economy

Demokratisasi Produksi

Demokratisasi Distribusi

Menghubungkan Supply - Demand

Parameter Long Tail Economy

Live Streaming with Realtime Online Data

Key Features #1 : Dynamics Live Streaming

Know What You Want,Find What You Like

Key Features #2 : Contextual Podcast Streaming

Keep your Friends update, while promoting / advertising content

Key Features #3 : Staytune Social Marketing

Single Screen for Multi Channel Request Monitoring

Key Features #4 : Multi Request Integration

New Lifestyle for Radio Management through Mobile Office

Key Features #5 : Listening Everywhere, Broadcasting Anywhere

New Revenue Stream :Audio Content Outlet

Key Features #6 : Radio Business Innovation

Radio Widget Available at Online Application Store

Key Features #7 : Radio on Application Market

Terjangkaukah Biaya Layanan e-Radio

RADIO 2.0

Matrix, Basspro, ...

dll

Music Streaming On Demand

(Pandora,, Spotify, Last FM ... dll)

Download & Ringtone (iTune,

Rhapsody,Langit Musik,... Dll)

Google Radio Automation (WO Radio

Automation 2.0)

@Radio Technology is Free, but Its SERVICE isn’t

RCS, Jazzler, Audiovolt, ...

dll

COST

BENEFIT

Low

High

High

Sumber : ZenithOptimedia, RAB, Nielsen, PRSSNI

Rata2 Negara Dunia Membelanjakan Iklan

Radio 6X Lebih banyak

Dunia Amerika Indonesia

$ 39 B $ 16 B Rp 630 MBelanja Iklan Radio

$ 504 B $ 117 B Rp 48,5 TBelanja Iklan Media

7,8 % 13 % 1,3 %Belanja Iklan MediaBelanja Iklan Radio

2009

US : 1 Radio Untuk 30 Ribu Orang, Indonesia : 1 Radio Untuk 100 Ribu Orang

Melalui Inovasi : Teknologi, Proses Bisnis, & Model Bisnis

Skala Bisnis Radio

Tra

LayananTeknologi &

BisnisRadio 2.0

Keunggulan Media Radio

Kemajuan Bisnis Radio

EkosistemMedia Baru &

Komunitas Terpadu

Kemajuan Ekonomi &

Sosial Budaya Lokal

Meningkatnya Pendapatan Radio 600% Dalam 5 Tahun

Radio SebagaiAlternatif Media Baru Unggul

Suppoprted By

Inovasi Proses Bisnis

Inovasi Model Bisnis

Tujuan Strategis Transformasi Industri Radio

ERA

AM/FMERA

@RADIOMIGRASI

INVESTASI

Dukungan Telkom Untuk Transformasi Industri Radio

TELKOM

Pinjaman Bunga Lunak (Bagi Radio dengan Aset Produksinya < 200 Juta)

Pelatihan Gratis untuk Pengembangan Bisnis Radio