future of social media
DESCRIPTION
For an event in Melbourne, Australia hosted by MySpaceTRANSCRIPT
To be interesting and useful
1950
1989
2003
2010
2015
1901
MICROMEDIA
Value was theproduct & service.
1956
1989
ONE WAYMASS MEDIA
2003
2010
2015
1901
MICROMEDIA
We talked up our brands
Unhappy customerstold a friend or two…
So we talked some more…
They kinda liked us again
It worked…
…for years
Some businesses investedin product & service
Great brands were born
Because they wereconnected to their customers
1950
1989
ONE WAYMASS MEDIA
PEER TOPEER MEDIA
2003
2010
2015
1901
MICROMEDIA
Things started to change
1950
1989
ONE WAYMASS MEDIA
PEER TOPEER MEDIA
2003
MASSSOCIAL MEDIA
2011
2015
1901
MICROMEDIA
One important thing changed.The masses listened.
Belong to asocial network
6.5M
Used video to make a decision
6.5M
Read a blog
6.8MRead a wiki
6.9M
Uploadeda photo
7.2M
Viewed a social profile
7.7MRead product
reviews/discussions
9.8M
Source: Nielsen Online Consumer Generated Media Report 2008-2009
% people trust completely or somewhat
Source: The Nielsen Company, July 2009
90%
Knownpeople
70%
Onlineopinions
70%
Brandwebsites
Social joined the media pack
Mass.Controlled.
Few.
Fragmented.Voted.
Referred.
Control of yesterday.Talk.
Control of today.Listen.
Individuals aredefining our value
1950
1989
ONE WAYMASS MEDIA
PEER TOPEER MEDIA
2003
MASSSOCIAL MEDIA
2010
SOCIALCLUTTER
2015
1901
MICROMEDIA
Brands arescrambling
Some are making a splash
Others are going quietly
??
?
??
??
?
And the rules are changing.
Only 1440 minutes in a day.
The relevant will stand out.The interesting & useful.
False Strategy
TweetViral
AdvertiseBlog
UGC Competition
Real Strategy
Be customer centricBe relevant
Listen & respondBe useful
Provide value!
Respond with…
New products, more staff, different ads, service, packaging, price
points.
…whatever they want.
Everyone’s affected
Customer service Marketing
Product development
Research
PR & Corporate
affairs
Everyone’s affected
It’s not rocket science
The landscape has changed
Control of yesterday.Talk.
Control of today.Listen.
Why is thisthe future?
How can you beInteresting
UsefulRelevantValuable
Individuals define the valueSocial media is customer feedback
It’s not rocket scienceIt’s not about technology
Every brand wants a piece of itIt’s about to get cluttered
Listen & respondIt’s a new media landscape
Social media is customer feedback
How interesting & useful are you?
