1. The future of the Magento Ecosystem Guido Jansen @gxjansen | gxjansen.com

2. Introduction 3. What I do with Magento 4. Sorry, no code Im just a psychologist 5. Magento Ecosystem a worldwide community 6. What is the Magento ecosystem? MerchantsDevelopersSolution partnersIndustry partnersForum/ Stackexchange ModeratorsPeople who attend Magento events 7. AKA: YOU! 8. What do you think about the Magento community? (the organization, not the code) 9. Yes, this is an audience question !Say something and dont make me look stupid 10. 2 issues I want to point out 11. 1) Magento (the company) has lost its way 12. Just as an illustration, lets see how the logo changed 13. Be at the core of all e-commerce" Enabling the worldwide e-commerce ecosystem" 14. wut? 15. just a suggestion. 16. Where is Magento going? A clear business model makes companies predictable. You know why they act like they do and what logical next steps are.eBay's plans for Magento are unclear (at least from the outside).This makes it unpredictable what eBay will do with Magento which creates unrest in the community. We simply dont know what to expect.This makes agencies and merchants increasingly hesitant in investing (time/money) in Magento.Roy Rubins contract ends in September Does he stay or continue? 17. 2) Enterprise only focus limits CE nd EE growth 18. eBays main focus: sales of Enterprise product and services !Which is ok! 19. By investing in Magento (as an Enterprise product) eBay creates opportunities for the whole ecosystem. 20. But! !this also leaves a big gap to be lled 21. ! Magento Community! ! ! ! ! ! ! ! !Magento Enterprise! ! ! ! ! ! ! 22. Speaking of Growth 23. Competition isnt sleeping 24. Competition isnt sleeping 25. How can we - the ecosystem / community -collaborate? 26. Meet Magento Poland meetup First discussion with European community leaders 27. Some of the points we discussed Were all heavily invested in Magento and feel its still the best platform out there (by far).There are overarching tasks that a single partner cant do, but a global company/alliance could.We want/need more continuity/ stability/ safety/ independance. 28. Some of the points we discussed We want to grow the Magento install base (create a bigger pie).We want quality control (companies, extensions, developers, ).Make money :). 29. There is a demand So lets get organized 30. So what is our vision? 31. Lets start at the beginning, lets start with why 32. So why? 33. Why?We believe in enabling business and connecting people 34. Why?You should be free to ! get in contact with anyone, share ideas, ! exchange goods, ! become friends 35. Why?Anyone (individuals, small groups, big companies etc.)should have the freedom to use the the internet in any way they want 36. How?In everything we do, we enable and connect people. !We help them to make good business and nd new friends. Thomas Fleck 37. How do we want to do this? As a Magento ecosystem 38. How? Further build uponeCommerce platform for growth Complete framework from low-end shops to high-end enterprise 39. How?Be a community leader Leading an open ecosystem with maximum freedom 40. So what can we do? 41. Coopetition 1. Work together on what everyone does 2. Compete where you add unique value 42. What?Partner program Network of excelent solution and industry partners 43. What?Provide tools Patches? Forum? Dev tools? Support? Training? Certication? Appstore? 44. What?Localized versions Tuned to specic markets 45. What?Expand the install base Low-end SaaS solution 46. What?Connect Merchants to (Solution/Industry) Partners and promote our tools/ services through the events 47. Just to be clear First things people ask Are we aiming for a Magento fork? NoAre we against eBay? No (on the contrary) 48. Build a community organization 49. Next steps We need you as a partnerWe need to get fundingWe need to get buildingContact us if youre interested in contributingDiscuss this topic with us/eachother 50. Psych 101: "Social Proof" 51. How to create a movement Video: http://gui.do/1dOxlBL 52. You all love e-commerce 53. You all love Magento 54. So let's create our own Magento futureGuido Jansen @gxjansen | gxjansen.com