future ofsmartphones tjandra

THE FUTURE OF SMARTPHONEFOR ANALYZING TRENDS

FALL 2013

NATASHIA TJANDRA

THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA

HYPOTHESIS

THROUGH AWARENESS, COLLABORATIONS, AND

FLEXIBILITY, EFFORTS IN BUILDING A TRULY SUSTAINABLE

SMARTPHONES WILL BE GREATER, PAVING WAY FOR

EVEN MORE POWERFUL, AND EVENTUALLY WEARABLE

SMARTPHONES.

F O R C E

FEAR OF LOSING HUMANNES & NOT HAVING RELATIONSHIPS1

THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRATHE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA


W I T H O U T T H E I R M O B I L E D E V I C E

84%

C O U L D N ’ T G O A S I N G L E D AY

2013 Time Mobility Poll


http://content.time.com/time/interactive/0,31813,2122187,00.html


41 %

C O U P L E S T A L K V I A T E X T / E M A I L

%

2010 study by Esure.


http://www.esure.com/media_centre/silent_home.html


T I F F A N Y S H L A I NW E E K LY T E C H N O L O G Y S H A B B A T

• Proponent of unplugging• Unplug or keep away from the Internet and your devices, one day each week.


AWARENESS

C O D E

W E A R E B E C O M I N G M O R E A N D M O R E A W A R E O F H O W O U R A C T I O N S I M P A C T

O U R H U M A N N E S S A N D T H E E N V I R O N M E N T


“...CONSUMERS CAN NO LONGER ESCAPE AN AWARENESS DONE BY THEIR CONSUMPTION: TO THE PLANET, SOCIETY OR THEMSELVES.”

– TRENDWATCHING.COM

December 2013 Trend Briefing: 7 Consumer Trends

To Run With in 2014, December 2013.

F O R C E

INFORMED CONSUMERS

WANT IT ON THEIR TERMS2



92D E S I R E F O R R E S P O N S I B L E C O N S U M P T I O N

%

2013 study by BBMG, GlobeScan and SustainAbility.


http://www.globescan.com/98-press-releases-2013/291-two-and-a-half-billion-aspirational-consumers-mark-shift-in-sustainable-consumption.html


N O LW E N N H U B Y S P I D E R S I L K

• Using spidersilk to weave microchips, so it’s biodegradable.• Currently, to recycle smartphones, they need to be dismantled in a facility and go through several processes hazardous to health of the workers• Huby is a physicist at Institut de Physique de Rennes, France.



N I K ES H A N G H A I C O N C E P T S T O R E1 0 0 % T R A S H


• Everything (except shoes) inside this store is made from trash. 5,500 soda cans, 2,000 PET water bottles, 50,000 old CDs and DVD. The origami ceiling is made from recycled DVDs, while cables and the building’s joints were made out of recycled cans. • Designed by Miniwiz Sustainable Development Ltd, an architectural firm in Taiwan.

TRANSPARENCY

C O D E


INFORMED CONSUMERS ARE SKEPTICAL, THEY DEMAND CONCRETE PROOF FROM BRANDS.

A CLAIM IS NO LONGER ENOUGH.


“CUSTOMERS TODAY WANT...MORE...

TRANSPARENCY, AUTHENTICITY

AND PASSION.”

– DANA CHO AND BEAU TRINCIA,

IDEO

Rotman Magazine Winter 2012.

“The Future of Retail: From Revenue

Generator to R&D Engine,” 2012.

F O R C E

PLANNED

OBSELESCENCE3



18 S M A R T P H O N E L I F E E X P E C T A N C Y

MONTHS

Media Bistro 2013, Statistics, “Average Life of US Mobile Phone is 18 Months.”

http://www.mediabistro.com/appnewser/33775_b33775


O P E N S O U R C E C O M M U N I T YJ A I L B R E A K S O F T W A R E & H A R D W A R E


• Informed consumers prolong their smartphone lifespan by jailbreaking and personalizing it to their needs.

“NEARLY SEVEN MILLION IPHONE, IPAD

AND IPOD TOUCH OWNERS HAVE CRACKED

APPLE’S RESTRICTIONS ON THEIR DEVICES

[BY] JAILBREAKING...”

– ANDY GREENBERG

Forbes, “Evasi0n Is The Most Popular Jailbreak Ever:

Nearly Seven Million iOS Devices Hacked InFour Days.”

Feb 08, 2013.

M O T O R O L AP R O J E C T A R A + P H O N E B L O K


• Collaboration between Motorola and PhoneBlok creator Dave Hekkens. • Modular and replacable cellphone parts. • 3D printing for personalization for cellphone skins.

C O D E

FLEXIBILITY


BECAUSE OF AWARENESS OF OUR ACTIONS, INFORMED CONSUMERS PROLONG THEIR SMARTPHONE

LIFESPAN BY PERSONALIZING IT TO THEIR NEEDS. COMPANIES ARE RESPONDING TO THAT BY

COLLABORATING WITH THE OPEN SOURCE COMMUNITY.

F O R C E

SURVEILLENCE4



5N S A C O L L E C T S C E L L P H O N E G E O L O C A T I O N R E C O R D S

BILLION EVERYDAY

Bryan Fung. Washington Post. “The Switchboard: NSA is collecting 5 Billion cellphone geolocation records a day.” Dec 5, 2013.


http://www.washingtonpost.com/blogs/the-switch/wp/2013/12/05/the-switchboard-nsa-is-collecting-5-billion-cell-phone-geolocation-records-a-day/


A D A M H A R V E YS T E A L T H W E A R


• When worn, you are undetectable by drone’s thermal surveillence.


Q U A N T I F I E D S E L F M O V E M E N TT R A C K I N G E V E R Y T H I N G


• Brain waves, heart rate, mood, sleep cycle, and even posture, etc

EMPOWERMENTQUANTIFIED DATA GIVES US PROOF AND STATISTICS TO BETTER IMPROVE OUR LIVES.

WEARABLE STEALTH GIVES PRIVACY.

C O D E


“...THE MOBILE DEVICE IS...HELPING PEOPLE

TO CHANGE THEIR LIVES...”

– JWT INTELLIGENCE

10 Trends for 2014 and Beyond, “Executive Summary.”

Dec 4, 2013.

T R E N D I N S I G H T S



T R E N D I N S I G H T S


AWARENESS

Technology – lacking in true green movement. More improvements in that front.

TRANSPARENCY

Active participation. The public will no longer be passive, will be more demanding.

FLEXIBILITY

Because of awareness, the public will continue “hacking” to prolong the lifespan of cellphones.

EMPOWERMENT

Powerful computer in our hands, with endless potential, in terms of what it can do and its impact on social movements.

T R E N D O P P O R T U N I T I E S



T R E N D O P P O R T U N I T I E S


92% consumer desires to consume responsibly, in the near future, more and more people will purchase products that are sustainable, because of the growing awareness of our actions.

Greater access to open source technology. There will be an increased collaborations with the open source community, bringing greater flexibility and innovations.

The current trend of keeping track of datas, will encourage innovation in wearable technology, it will become the norm to wear technology. Their forms would become smaller (for eg. a tattoo like the picture above). Naturally, they will be paired with smartphones as accessories, either to pro-vide smartphones with additional software functions, to provide power (battery) or to discourage behaviors that take away our humanness.

SUSTAINABILITY

WEARABLE TECHNOLOGY

C L I E N T

MOTOROLA



P A S TP I O N E E RM O B I L I T Y

Motorola MicroTAC, 1989.


• Invented the first cellphone: Motorola DynaTAC 1973. Motorola was set to becoming the most innovative company.

• Focus was to give mobility to phones, so that people can connect when they are not near a landline phone.

Motorola StarTAC, 1996.

Motorola DynaTAC, 1973 Martin Cooper


N O WA G O O G L E C O M P A N Y S I N C E 2 0 1 1



N O WT R A N S P A R E N C YF L E X I B I L I T Y

N O V 2 1 , 2 0 1 3W A R R A N T Y I N T A C T F O R U N L O C K E D B O O T L O A D E R S O N D E V E L O P E R E D I T I O N D E V I C E S

Quentyn Kennemer, Phandroid.com


• Being honest about where the phones are manufactered and assembled.

• Giving consumers flexibility to customize software and get more out of smartphones.

http://phandroid.com/2013/11/21/motorola-developer-edition-bootloader/

T R E N D A C T I O N S


T R E N D A C T I O N S F O R M O T O R O L A


AWARENESS

EMPOWERMENT

S U S T A I N A B L E S M A R T P H O N E

TRANSPARENCYP R O O F O F O R I G I N S O F E A C H C O M P O N E N T & P R O D U C T I O N

W E A R A B L E T E C H N O L O G Y T O P O W E R O R I N T E G R A T E W I T H S M A R T P H O N E S

FLEXIBILITYC O L L A B O R A T I O N S W I T H O P E N S O U R C E C O M M U N I T I E S


Collaborations on making a truly sustainable smartphone through materials that are biodegradable, for eg. spider silk. Consumers will be able to purchase these biodegradable materials to print their own smartphone cases or components through 3D printing.

Narratives as proof for sustainable practices on production and invention.

To provide more flexibility and crowdsourced innovations, such as making Project Ara and other Motorola smartphones to be truly sustainable. This also makes Motorola less corporate, and more open as a brand.

It will become the norm to wear technology, their forms would become smaller. Naturally, they will be paired with smartphones as accessories, either to provide smartphones with additional software func-tions, to provide power (battery) or to discourage behaviors that take away our humanness.

HYPOTHESIS


THROUGH AWARENESS, COLLABORATIONS, AND

FLEXIBILITY, EFFORTS IN BUILDING A TRULY SUSTAINABLE

SMARTPHONES WILL BE GREATER, PAVING WAY FOR

EVEN MORE POWERFUL, AND EVENTUALLY WEARABLE

SMARTPHONES.

2 0 Y E A R S I N T O T H E F U T U R E


BIODEGRADABLE

WEARABLE TECHNOLOGY = SMARTPHONES


Awareness that our actions affect the environment, society and ourselves, will fuel innovations for biodegradable smartphones. The effort put into this would be proof that we haven’t lost our humanness. Innovatons through spider silk or other materials would make it possible to build biodegradable smartphones.

Smartphones and wearable technology would merge. We would not be carrying smartphones anymore, we would be wearing them. Possibly as tattoos or integrated to our clothing, which will pave the way for chips (smartphones) implanted into our bodies.

T H E E N DT H A N K Y O U
