Photography @isabelpintophotography Assistants Miguel Pera and Pedro Janeiro

Art Direction @latibule studio and @kaleidoscope Communication Design @la-

tibule studio Hairstyling @teatrosalon Location Textile Factory, Porto, Portugal

The Stars in Your Hands FW20 collection arose out from the necessity of the world to face

today’s changes and challenges, and from the need of finding innovative solutions in the

future, being this collection inside the bright future of sustainable fashion.

Our campaign aims to promote that sustainability is not a dream, is already a reality in our

way to do fashion. As a conscious brand we are making new choices, being this campaign

shooting at the factory near Porto, Portugal where all products are being developed.

The concept of this collection is the poem ‘The Stars in Your Hands’, written by the founder

of the brand Ana Matos.

This collection still keeps the poetic brand language through the fusion of materials and

styles. The presence of “Mystic style” and cool pieces is combined through contrasts. The

collection design features a combination of soft touch muslim, organic denim, false plain

fabrics in pied-de-poule, with textures, false fur, velvet, ribs, creating a dynamic in styles

and in the collection visual environment. The graphical representation of ‘The Stars in Your

Hands’ poem is materialized by the embroidered details, moons, stars and superstars in

some pieces, revealing the collection identity. The colors of the ‘magical spirit’ inspiration

make this season’s pallet happen, with details in contrasts of colors in some pieces, and

other nuances such as frills, fringes and false fur colorful.

The Stars in Your Hands

FW20

Look up to the sky

Such a heavenly view

Look up cause is a sky full of stars

Call it magic, call it true.

But the light is inside of you.

Leave your light,

Shine trough the stars and turn them into constellations

And see, the space

To face changes and challenge

If you never try, then you will never know.

You can climb a ledder up to the stars

You can take a picture of something you see

Or do something that´s never been done

The Stars in Your Hands

The is for discovering

It doesn’t matter who you are,

Still look up, to the space in which we’re travelling

The air is glittering

Where we are all connected, by transformations

Still look up

At the future, where we will be?

Without sustainability?

Look at the

How they shine for you.

Look up at night,

Oh it’s so dark, it’s so cold, it’s a winter time

stars

light on

future

The Stars in Your Hands FW20

www.kaleidoscope.com.pt