FY Marketing

Mock Presentation

Dr. Vesselin Blagoev

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The Task : Comparative analysis of two pricing methods

• The presenters are asked to compare two methods for pricing: Perception pricing with another method (your choice)

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Student Seminar Presentations

• Teams: 4-5 people each• Rotate Please note that you will be with

other colleagues in the teams for the next tasks

• All presentations in one day• The mock presentation: 18th Oct for FY1

and 21th October for FY2

Marking scheme Tasks – these sections add points• Introduction – definition of topic, attempt to generate interest• For presenting the first method with references to the used

sources/materials according to APA Harvard• For presenting the second method …(as above)• For including/presenting numerical example(s)• For including/presenting graph(s)• For critical analysis of the two methods • For conclusion (presenting your decision - which one you

choose and why)• Body language, voice, tempo, audience

Points <= 6 <= 12 <= 12 <= 6 <= 6 <= 16 <= 10 <= 12

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Perception pricing

Weight Characteristics Pro ducts

% A B C25 Durability 40 40 20

30 Reliability 33 33 33

30 Delivery terms 50 25 25

15 Quality of service 45 35 20

100% 41.65 32.65 24.9

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The Task • Present a method:

what does it mean?• Numerical example:

what does it mean?• Compare two methods:

what does it mean?• Conclusion (s):

what does it mean?

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The Task

• Body language, voice, tempo (pace of delivery), attention to the audience:

What does it mean?

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Assessment criteria for the delivery

–Body language <= 3–Sensitivity to audience <= 3–Voice (volume), articulation <= 3–Pace of delivery <= 3–TOTAL DELIVERY MARK: <=12

Hints• Get the team members together and decide who and

when will cover which textbooks in the library• Do it. Get copies of the pages from “your” textbooks

which address the topics of interest• Get together at the team-tables in the Café and share the

information. Share copies from the covered textbooks• Decide who will write/present which one of the topics

which will be marked (Slide 4). Decide who will assemble the slides into the final draft

• Write your ppp and email it to the team member who assembles the final presentation.

• Meet to present in one of the lecture rooms – just to try and improve

• Now you are ready for the real presentation 9