fya strategic plan 2014 - 2016

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STRATEGIC PLAN 2014-2016 We empower children and young people to create long-lasting, positive change in their lives and their community “I don’t think there are enough organisations in Camden who deliver these kinds of fun and informative projects. I truly enjoyed this and in this small journey I gained a lot of skills and made some new friends” Member of the drugs peer education steering group, aged 15 Andre Schott Director Basement 66 – 68 Warren Street London W1T 5NZ Tel: 020 7388 7399 Email: [email protected] www.fya.org.uk Reg. charity no: 1136697

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Our Strategic Plan 2014 - 16 sets out our plans for growth for the next two years.

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Page 1: FYA Strategic Plan 2014 - 2016

Document Variables

Document Title Fitzrovia Youth in Action

Document Subtitle Strategic Plan 2014-2016

STRATEGIC PLAN 2014-2016

We empower children and young people to create long-lasting, positive change in

their lives and their community

“I don’t think there are enough organisations in Camden who deliver these kinds of fun and informative projects. I truly enjoyed this and in this small journey I gained a lot of skills and made some new friends”

Member of the drugs peer education steering group, aged 15

Andre Schott Director Basement 66 – 68 Warren Street London W1T 5NZ

Tel: 020 7388 7399 Email: [email protected]

Reg. charity no: 1136697

Page 2: FYA Strategic Plan 2014 - 2016

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Strategic Plan 2014 – 2016

EXECUTIVE SUMMARY 1

WHO ARE WE? 2

Vision

Mission

Objectives

WHERE HAVE WE COME FROM? 3

WHAT DO WE DO? 4

How do we do it? 5

Why is our work needed? 8

WHAT DIFFERENCE DO WE MAKE? 9

How we measure our performance?

Project evaluation

WHERE ARE WE GOING? 11

Organisational objectives

Qualifications

Feedback from others

THE FYA TEAM 14

FYA Staff

FYA Trustees

OUR PARTNERS 16

OUR FUNDERS 18

One of our young members gets stuck in to the clean-up after the 2012 Fitzrovia Street Party and Community Dinner

“I learned how to better my self-confidence and improve my public speaking. I also improved my talent in group work and teamwork on big projects. I excelled in leadership in times of pressure and in decision making. I made good use of instructions and helping with improvisation, making sure things are being done and guiding others. I was able to manage budgets, timetables and being organised in general. I also improved in professionalism and communication skills”

Member of the Camden Youth Action! Film Showcase 2013 steering group, aged 19

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• Fitzrovia Youth in Action (FYA) is central London’s leading youth action charity that empowers children and young people to overcome the barriers they face, fulfil their potential and create positive change in their local community.

• FYA was launched in 1997 following the success of a community football tournament that brought together young people, adult residents and local business.

• Over the last 15 years, the charity has grown into an organisation that offers children and young people a broad range of youth-led volunteering activities and employability support.

• This work is essential as FYA works with children and young people living in poverty from areas with high levels of crime and socioeconomic deprivation.

• To meet this need, FYA has developed a comprehensive user journey that includes:

– Engaging young people: we initially engage with children and young people through healthy living drop-ins and a football training programme. – Youth-led volunteering: having developed a good relationship, these same children and young people take part in peer education, media activities and community events. – Employability: when they have finished school and are looking for work, we support them in this process by offering mentoring, work experience and employability workshops.

• As we plan for the next two years, there are a number of key areas FYA aims to address to strengthen the user journey for our children and young people:

– Engage with more girls and young women by providing sport and drop-in activities to meet their needs. – Secure cost effective and spacious premises to support our planned drop-in activities and growth. – Develop a more intergenerational approach to ensure that our young people and other age groups in the community integrate more effectively. – Develop a more diverse funding base by building on our corporate fundraising strategy with local business. – Improve the quality and evaluation of our project outcomes. – Broaden the expertise of our trustees.

• FYA has developed an ambitious growth plan for the next two years that includes:

– Increasing the number of children and young people involved in engagement activities from 100 to 200. – Increasing the number of children and young people involved in youth-led volunteering from 90 to 210. – Increasing the number of children and young people involved in employability programmes from 400 to 800. – Increasing the proportion of income generated from non-grant based sources from 18% to 28%.

• This plan sets out the foundation for FYA going forward for the next two years. Please contact us if you would like further information or to become involved.

Executive summary

Research by the London Borough of

Camden found that many disadvantaged young people

are not successful at accessing employment opportunities because

they are not deemed “work ready” in terms of their

confidence, commitment, or attitude.

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Vision Our vision is a society where children and young people can fulfil their potential and create positive change in their lives and community.

Mission Our mission is to support and empower children and young people to overcome the barriers they face to reaching their potential.

ObjectivesOur objectives are to help children and young people to:

• feel a sense of social responsibility and a part of their community;

• increase their aspirations and learn to overcome the barriers they face, such as lack of confidence and skills, substance misuse, and poor health;

• develop the skills and experiences needed to progress to employment, further education, or training.

Fitzrovia Youth in Action (FYA) is central London’s leading youth action charity. We empower disadvantaged children and young people to create lasting change in their community and in their own lives.

Who are we?

FYA members perform onstage at the 2012 Fitzrovia Street Party and Community Dinner

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Where have we come from?

Our Director, Andre Schott, set up Fitzrovia Youth in Action (FYA) with the help of a few friends to empower children and young people to create positive change in their local community. As young adults living in Fitzrovia, they were worried about the lack of positive engagement between young people and adult residents. At the local football pitch and play area, groups of young people would meet at night to drink, play loud music, and graffiti the walls. Adult residents were unhappy about the vandalism and anti-social behaviour, and parents stopped bringing their children to the play area.

Our founding members decided that something had to change. They cleaned up the play area and asked the young people who met there to keep their music down. Eventually, parents began to bring their children to the playground again. The group’s next step was to organise a community football tournament to bring together children and young people, adult residents, and local business people. On the first day of the tournament in the summer of 1997, they launched themselves as a youth organisation with the aim of supporting children and young people to make long-lasting change in their community.

FYA’s Director, Andre Schott

Our founding members decided that something had to change. They cleaned up the play area and asked the young people who met there to keep their music down.

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We take a “youth action” approach, ensuring children and young people are actively involved in each stage of our activities. Recent activities led by children and young people have addressed community cohesion, conflict, and substance misuse.

The active involvement of children and young people remains at the heart of everything we do, but as youth unemployment has soared we have expanded our focus to include employability work. Our young volunteers can now learn to articulate the skills they have gained in “Work Readiness” workshops, receive mentoring from local professionals, and complete work experience placements at a range of top businesses across London.

Our user journey begins with outreach when our beneficiaries are as young as nine years old. From there, they progress through our range of youth-led volunteering activities before receiving employability support.

Every year FYA brings together and supports hundreds of disadvantaged children and young people in tackling the issues that matter to them in the community they care about.

What do we do?

An FYA member receives guidance from her mentor

Employability

Youth-led volunteering

The FYA user journey

Engaging children and young people

Drop-in

Community events

Peer education

MentoringWork experience

Study support

Media

Engagement through partner

agenciesFootball

Elsewhere in Camden and WestminsterIn Fitzrovia and West Euston

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We work predominantly with children and young people who have never taken part in voluntary work before. Our engagement programmes enable us to make contact with children and young people and progress them onto our youth-led volunteering activities. Every year we engage over 100 children and young people in healthy living drop-ins and football training sessions. Healthy living drop-ins: a key means for us to engage with children and

young people in a fun and informal way whilst raising their awareness of nutrition and the importance of keeping active.

Football training programme: our ever-popular way to engage with hard-to-reach children and young people. Football coaches build trust with players before referring them onto our volunteering activities.

Sohail Miah, FYA member for six years. Sohail took part in our football training sessions and street planting project, and was a member of the Camden Unity Cup Festival steering group. He later volunteered with FYA as a football coach.

Engaging young people

Members of FYA’s On Road media team get kitted out for a day of filming with youth worker Reshma (second from right)

A winning team at the Camden Unity Cup Festival

Every year we engage over1 children and young people in healthy living drop-ins and football training sessions.

How do we do it?

“Fitzrovia (Youth in Action) has made an

amazing contribution to my life. I don’t know how I would have coped

without it. Apart from anything else, it’s taught me how to communicate with other people of all ages. I’ve also learnt about

working together – and how great that feels. And I feel I’ve learnt about serious things too.

They would show us videos on drugs for example and give us all the opportunity to talk about it. It made me grow up

– I even started studying at school!”

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Our youth-led volunteering activities are a means for young people to give something back to their community whilst gaining valuable hands-on work experience and employability skills.

Peer education: children and young people learn about the issues that matter to them, and are trained to share their new knowledge with peers through workshops they deliver themselves.

Media project: participants explore issues faced by children and young people in short films and soundtracks to share with their peers, and gain accredited media production skills.

Community events: children and young people organise street parties, festivals, and sporting events to bring people from different backgrounds together and gain experience in events management.

Every year at least 80 young people take part in organising youth-led community programmes. 40 young people organise peer education and media activities whilst another 40 organise community events for up to 500 guests.

FYA members prepare the barbeque at the Fitzrovia Street Party and Community Dinner

Youth-led volunteering

A university volunteer helps a young person with their schoolwork at one of our grade-boosting study support sessions

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Employability

Our employability programmes are a means for young people to gain insight into the world of work, raise their confidence and ambitions, and develop their skills in CV writing and attending interviews.

Mentoring: we match young people with mentors from a range of top businesses who lend a helping hand at a crucial point in their mentees’ development. Mentors provide their mentees with career guidance and valuable insights into their area of work.

Work experience: we co-ordinate quality work experience placements for young people at businesses such as The Guardian, Derwent, and University College London Hospital. Young people develop their understanding of the world of work and learn how to kick-start their career.

Study support: we provide study sessions five days a week to students at Westminster Kingsway College. Friendly university volunteers give students the support they need to conquer their coursework and boost their grades.

Employability workshops: young people learn how to articulate their skills, talents, and relevant experiences in job applications and interviews. Many of our project participants are unaware of the skills they gain through their volunteering; in our employability workshops they learn how to identify these new skills and how to communicate them to potential employers.

In 2013-14 we anticipate that

young people willcomplete mentoring and work experience placements whilst

will attend study support sessions.

An FYA member settles in at his work experience placement

300100

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London is the sixth richest city in the world1, yet 4 in 10 London children live in poverty – 12% higher than the national average2. Child poverty levels in inner London boroughs remain high; in Camden, where we deliver most of our services, 35% of children live in poverty – joint 7th highest in the country3.

We provide much-needed opportunities for disadvantaged children and young people to take the lead on community activities and gain insight into the world of work. Our consultations with children and young people consistently show that employability is their main concern and they need opportunities to make themselves “work-ready” through hands-on volunteering and work experience.

The young people we work with lack qualifications, work experience, and employability skills. They have low self-confidence and poor communication and interpersonal skills.

1 PriceWaterhouseCoopers (2007) Global City Forecasts2 DWP (2008) HBAI Statistics: After Housing Cost3 Camden Children and Young People’s Profile (2012)4 Camden’s Volunteering Strategy 2013-16 (2013)5 Camden Education Commission: Final Report (2011)

FYA members preparing for the 2011 Camden Unity Cup Festival

Why is our work needed?The majority learn more effectively through

hands-on activities, and Camden council recommends volunteering as an

opportunity for unemployed young people to develop employability skills and experiences4.

Yet the Camden Education Commission has found a lack opportunities for young people to take part in voluntary work, and many of those we work with

have not previously engaged in any voluntary work5.

Our volunteering activities are tailor-made for children and young people who

find formal school learning difficult and whose social isolation prevents them from accessing

mainstream careers services; often children and young people from Black and Minority Ethnic groups

who feel excluded from many mainstream services. Our experiential, participatory approach enables children and young people to learn through taking responsibility for all aspects of project planning and delivery.

Our work is unique in that we combine hands-on volunteering and work experience with opportunities for young people to articulate their new skills in CVs, job applications, and mock interviews.

Research by the London Borough of

Camden found that many disadvantaged young people

are not successful at accessing employment opportunities because

they are not deemed “work ready” in terms of their

confidence, commitment, or attitude.

In our recent consultation

with young people, 97% showed interest in

employability workshops and mentoring and work experience

placements.

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How we measure our performance

Participants complete baseline and exit forms recording the project’s impact on their personal growth and ability to access employment or further education. Projects culminate in group evaluations to gather feedback on the model of working and its implementation.

Participants in our youth-led volunteering activities play a significant role in the monitoring and evaluation of their activities to strengthen their sense of ownership of and responsibility for their project. For each project, children and young people form a steering group and set their own targets and milestones, which they review on a regular basis.

To evaluate our employability work, we use mock interview-style workshops, reporting from mentors and mentees, and CV’s completed by young people.

Project evaluationEvaluation with children and young people who took part in our youth-led volunteering activities over the last year found that:

• 85% felt they had increased their sense of community belonging (community events);

• 72.5% increased their knowledge of drugs, alcohol, and smoking (drugs peer education);

• 79% had made changes to their lifestyle to improve their health (healthy living); and

• 79% experienced increased confidence in their ability to get a job and articulate their skills in job interviews (employability workshops).

What difference do we make?

A young person is filmed in a real police cell as part of the 2012-13 drugs peer education project funded by the Amy Winehouse Foundation

Case study: JBJ.B. is a care-leaver and as a young mum has never had employment before or had the confidence or opportunity to seek it. For J.B., participating in an mock-interview style workshop at FYA was a big step forward; previously she would have lacked the confidence to try anything like that. However, she is now determinedly distributing her C.V. She is focusing most immediately on getting a job over the Christmas period, with the idea of progressing from there.

Employability workshop participant, aged 19

Member of drugs peer education steering group and Jack Petchey Award winner, aged 18

“This project has definitely helped me

identify skills that I was not aware of. I am really surprised

and greatly honoured as I myself wasn’t aware of these qualities

until expressed by my group members.”

“(I learned)

how to handle interviews being polite

and thoughtful and what to include and what

not to include in CVs.”

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Evaluation with young people who completed mentoring and work experience placements over the last year found that:

• 100% felt their placement had successfully prepared them for a job interview;

• 88% felt that their placement had motivated them to seek employment;

• 88% identified an increase in their confidence on completing the project;

• 100% of young people who had completed their placements now have an up-to-date CV, compared to 30% at the beginning of their placements; and

• 35% of mentor-mentee relationships have continued beyond participants’ placements.

Qualifications As part of their project work, young people have the opportunity to gain relevant qualifications they can use to access employment or further education.

Over the last year:

• 42 young people gained AQAs in Event Management.

• 42 young people gained Healthy Living-related AQAs.

• 36 young people gained AQAs in Writing and Recording Song Lyrics.

• 36 young people gained AQAs in Drug Awareness Training.

• 12 young people gained AQAs in Film Making.

• 8 young people gained AQAs in Working in a Group to Plan and Hold a Community Event.

• 8 young people gained AQAs in Leadership.

We plan to increase the number of AQAs attained over the next two years to ensure that every young person involved in our volunteering activities leaves their project with at least two qualifications.

Feedback from othersWe also gather feedback from our partner organisations at the end of every project, as well as from attendees of our youth-organised community events. Employability workshop participant, aged 15

Heather Johnson, Mayor of Camden 2012-2013

“…I was able to explore my own skills, but more

importantly how to present and define them in the context of

an interview.”

“I think it’s (the Camden Unity Cup

Festival) fabulous…Any event that can bring people together in a fun way so they can enjoy

themselves, meet the neighbours, all enjoying the same thing,

that’s got to be good for the area.”

Heather Johnson, Mayor of Camden 2012-13, is interviewed by FYA members at the 2012 Fitzrovia Street Party and Community Dinner

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Organisational objectives

Over the next two years, FYA has identified the following key areas for development to strengthen our services for children and young people:

• Engage more with girls and young women.

• Provide improved premises for drop-in activities.

• Develop a more intergenerational approach in the local community.

• Develop a more diverse funding base.

• Improve the quality and evaluation of our activities.

• Broaden the expertise of our trustees.

In order to meet these needs, we aim to:

Engage an increasing number and range of children and young people in Camden and Westminster in our three strands of work

Where are we going?

• Football: increase number of weekly sessions from two to seven, catering for 8-24 year olds.

• Drop-ins: increase number of weekly sessions from two to five.

• Girls and young women: include girls-only sports and drop-in provision to meet the needs of girls and young women.

• The Warren football pitch: take over management arrangements and booking system. We will operate various community leagues involving senior youth, resident and business teams. The income generated through bookings will contribute to the costs of increased sports provision.

Drop-ins and sport – from 100 to 200 children and young people a year

• Community Events: expand the programme from four to six youth-led community events each year.

• Peer Education: expand the programme to include topics such as sexual health and mental health. We also aim to increase the number of young people receiving peer education from our young volunteers from 200 to 500 a year.

• Media: expand our current media programme of soundtrack and film production by working with corporate media partners to produce four issues of our On Road magazine each year, including online versions.

Youth-led volunteering – from 90 to 210 young volunteers and from 200 to 500 young people receiving peer education a year

• Mentoring and work experience: increase the number of mentoring and work experience placements from 100 young people a year to 300 young people a year.

• Study Support: increase the numbers of young people attending study support from 300 to 500 a year.

Mentoring, work experience and study support – from 400 to 800 young people a year

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Continue to strengthen the infrastructure of the organisationWe intend to improve the quality of the services we provide to children and young people by securing more cost-effective and spacious premises to provide a locally recognised ‘drop-in’ facility. We are currently working with Camden Council and local property developers to identify new and larger premises, ideally within the vicinity of the Warren football pitch and with spaces suitable for delivering youth work activities.

We are also improving our data processing and governance procedures by installing a Customer Relations Management (CRM) database that will help us to better monitor and evaluate our work with children and young people as well as our increasing number of partnerships with corporate businesses.

In addition, we have set up the first of several management subcommittees that will enable us to maximise our trustees’ time and expertise.

Improve the quality and evaluation of our project outcomesOver the next two years we aim to improve the quality and evaluation of all our outcomes for children and young people whilst providing excellent value for money. We will achieve this by monitoring and evaluating our outcomes using in-depth and consistent techniques, such as baseline and exit forms, six-month post-project reviews, and regular consultation meetings. We will also conduct cost-benefit analyses for each project on an annual basis. We will effectively record our findings using our new CRM database and hone each project model to ensure they are achieving the best possible results for our young beneficiaries at the lowest possible cost. We will also improve our Service User Journey by strengthening pathways between our various programmes.

Develop a sustainable and diverse funding base by expanding our income from both long-standing and newer funding streamsWe aim to increase our income from charitable trusts and foundations and to significantly expand our fundraising from corporate businesses and selling our services. Until recently, we have relied on local authority funding and grants from small- to medium- sized trusts and foundations. In order to reduce the risk that this presents, we are diversifying our funding sources and rewriting our trust fundraising strategy. Over the past year our corporate engagement strategy has taken off and we have embarked upon exciting partnerships with a number of companies. We aim to build on our success by continuing to engage businesses through our mentoring and work experience programmes, expanding the fundraising potential of our sponsored fun run, and launching exciting new initiatives such as corporate volunteering days and a football league. We plan to seek commissions for our employability services from schools and colleges, and we are currently developing a capital fundraising plan for our new premises.

John Davies, Sustainability Manager, Derwent London

“The team at FYA

are passionate, committed and are making a genuine difference to the

lives of young people in Fitzrovia and further afield in London.

Our work with FYA has added enormous value to Derwent London, and has allowed our staff to develop and explore new skills and take part in

community initiatives which benefit so many young people.

We wouldn’t hesitate in recommending people to work with FYA, and we

look forward to growing our relationship with FYA.”

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Income 2013-2014 (figures accurate as of 31 December 2013)

Figures for 2013/14 show that our funding comes from a variety of sources, with nearly an equal proportion coming from local authority funding as from grant-giving trusts and foundations.

Over the next two years, we aim to:

• increase our proportion of income generated from non-grant based sources from 18% to 28%;

• increase our retention rate for corporate engagement in mentoring and work experience programmes from 25% to 50%;

• increase the number of companies we are working with from 25 to 75; and

• increase the number of schools and colleges we provide study support to from 1 to 3.

15%

41%

2% 1%

41%

Trusts and Foundations £160,201

Local Authority and other statutory funders 158,903

Corporate funders 56,000

Employee fundraising 8,500

Other 4,910

Total income 2013-2014 £383,604

Abdi Kadir Ahmed, Senior Youth Worker at Somali Youth Development Resource Centre, one of our partner agencies

“Out of the group (that attended

employability workshops) around 7 of them actually got paid employment at the Olympics and

they gave feedback since then that the employability sessions plus the one-to-one

mock interviews they received helped with their Olympic applications and

was the real reason they gained their first paid employment

positions.”

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FYA Staff

FYA has a strong and growing team of seven full-time and five part-time staff (as of December 2013). The team possesses a wide range of skills and experiences in a number of areas (including drug awareness, digital media, coaching, and youth participation techniques), enabling us to deliver our activities and motivate hard-to-reach children and young people to fulfil their potential. We are also supported by a talented and passionate band of volunteers.

FYA Trustees

Dr June Crown CBE – Chairman. June is a local resident. She is a public health doctor and Past President of the UK Faculty of Public Health. She has acted as special advisor to the World Health Organisation and to overseas governments on public health and healthcare reforms. She has served as Chairman of Age Concern England and as Chairman and Trustee of several other charities. She was also Deputy Chairman for Brighton University for seven years.

The FYA team

FYA staff and members get ready for the 2013 Fitzrovia Street Party and Community Dinner

Hannah Forster – Treasurer. Hannah is a chartered accountant with five years’ experience as an auditor. She works for the National Audit Office auditing the financial accounts and the value for money of public sector spending of UK government departments and bodies as well as UN organisations.

Robert Brooks – Robert is the Director of Central Eltham Youth Project. He has twenty-seven years’ experience of managing projects in the voluntary sector and of charity governance. This includes experience in the fields of advice work, youth homelessness and children’s charities.

David Hare – David is the Head of Stakeholder Engagement at Grant Thornton working within the Business Growth Services Team. He has eleven years’ experience working within economic development at local authority and regional government levels and more recently working in the private sector. David has responsibility for managing relationships between a number of national government funded programmes and business membership bodies, government programmes, local enterprise partnerships and commercial partners.

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Anne Shewring – Anne has worked in fundraising for over twenty years, both here and in the US, and is currently Director of Fundraising at the Cardinal Hume Centre. She has also sat on several boards and was Chairman of Hands on Portland in the US. She is also a local resident and the parent of a teenager. Anne was a school governor at the local primary school, All Souls, where her son was educated, and is now a governor at the London Nautical School in Lambeth.

Natalie Speranza – Natalie has worked as a lawyer in Australia and the UK for the past nine years. Originally from an IT law background, Natalie now works in-house, providing commercial and corporate legal advice to an international property company. Natalie also has a particular interest in the well-being of young people and children’s charities and currently volunteers for a UK-wide young people’s helpline.

Emilie Vanpoperinghe – Emilie is Finance Manager at Girl Hub, a UK charity promoting girls empowerment in developing countries. She has nine years’ experience in financial management and accounting working both in the private and charitable sector in the UK and in India.

The team possesses a wide range of skills and experiences in a number of areas (including drugs awareness work, digital media, coaching, and youth participation techniques), enabling us to deliver our activities and motivate hard-to-reach children and young people to fulfil their potential.

Dr Simon Wallace – Simon is a GP and public health doctor with fifteen years’ experience modernising and improving the delivery of healthcare in both the NHS and private healthcare sector. He works with organisations developing their strategies, communicating their vision and building professional relationships. His previous charity work has included persuading Richard Branson to lend the Teenage Cancer Trust a jumbo jet to take children with cancer for Christmas dinner at 35,000 feet and as medical advisor for the development of a primary care clinic in the Gambia, West Africa.

Darcy Weaver – Darcy is the National Volunteer Manager for the Terrence Higgins Trust with the responsibility for strategic direction of over 800 volunteers across 30 sites in the UK. She has eleven years’ experience working in sexual health, from service provision in the charitable sector, to public health commissioning with the NHS. Darcy has led numerous successful projects to develop education and training programmes for young people. Most recently, Darcy was a Trustee for a special needs school in Cambridgeshire.

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None of our work would be possible without the support we receive from our fantastic partners in the business, community, and public sectors.

Our partnership work with a large number of community organisations in Camden enables us to recruit disadvantaged children and young people from a variety of backgrounds. Our partner agencies include other youth charities, community centres, Black and Minority Ethnic organisations, schools, colleges, and universities.

We engage with a wide range of local businesses through our work experience and mentoring programmes. Companies which have provided placements and mentoring to young people over the last year include: Arete, Derwent London, Sainsbury’s, Vodafone, Elexon, CH2M, University College London Hospital, GMS Estates, The Guardian, Museum of London, and the Royal Institute of British Architects.

Our partners

We worked with the Guardian Professional marketing team to establish our annual sponsored fun run, ‘Run for Youth’

Guardian NewspaperIn 2013 we teamed up with the Guardian Professional marketing team to encourage companies and their staff to run the JP Morgan Chase Corporate Challenge for FYA. The marketing team spent two days volunteering with FYA to design the campaign plan and worked with us to roll the campaign out and recruit companies.

Fitzrovia PartnershipThe Fitzrovia Partnership is a Business Improvement District representing most of the main businesses in the Tottenham Court Road area. The Partnership has match-funded our work experience and mentoring programme and actively promotes the scheme to its affiliates. It also seconds one of its Ambassadors to provide football coaching to our Under 13’s football team.

Regent’s PlaceRegent’s Place is a large commercial business estate located alongside the Euston Road. The Management Team actively promotes our mentoring and work experience programme to its occupiers.

Mark Puncher, Head of Marketing Strategy, Guardian News & Media

“Working with FYA has been an absolute pleasure, and

it has been a great experience for my marketing team. Our partnership has

created opportunities for my staff to develop their skills and creative thinking, and to work

together as a team to make a real difference to young people across London. I am thoroughly

impressed with Andre and his team’s proactive attitude to working with businesses and

would encourage other companies to talk to FYA today about how they too

can make a difference.”

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Derwent LondonDerwent London is a leading British-based property investment and development business and member of the FTSE 250 Index. Derwent has provided us with a number of work experience and mentoring placements for our young people. They have awarded FYA funding to resurface our local football pitch and are currently working with us to find larger premises for the charity.

Westminster Kingsway College (WKC)WKC is a further education college with Centres in Camden and Westminster offering academic and vocational courses for 14-16 year olds, 16-18 year olds and adult learners over 19. WKC helps us to engage young people in a number of our programmes, including peer education, mentoring, and work experience. In addition, WKC commissions FYA to deliver 12 study support sessions a week to 300 of their students. We work with a number of London universities to recruit student volunteers to deliver these sessions.

FYA was Sainsbury’s Tottenham Court Road’s ‘Charity of the Year’ for 2013. Our Resource Manager Rowena stopped by the store to see how our collection boxes and posters were doing

Ciaran Rafferty, mentor for an FYA young person, City of London Corporation

Nick Giovanni Crivello, Youth Worker, Dragon Hall (partner in 2012-13’s drugs peer education project)

“The overall experience proved to be very interesting.

One of the things I was hoping would happen – I would be reminded

of the potential of young people and of the value they have as individuals and as citizens – did indeed happen. My

mentee is a great advocate for his generation.”

“The young people involved in the project said this programme was fun, informative and gained

many new skills. In all the staff team and young people of Dragon Hall

feel this project has been a massive success and there is no one in Camden doing work like this.”

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We gratefully acknowledge the support we have received from Pilotlight who have provided us with mentoring and guidance to develop our 2014-16 Strategic Plan.

The Pilotlight Mark is a logo developed exclusively for Pilotlight’s partner charities and social enterprises, awarded once the organisation has completed working with Pilotlight. It recognises their ambition and their on-going commitment to tackling disadvantage in the UK.

None of our work would be possible without the generosity of our funders. Recent funders include:

• Aldenham Club Trust

• Amy Winehouse Foundation

• BBC Children in Need

• Big Lottery Fund

• Circle Housing

• City Bridge Trust

• Derwent London

• Fitzrovia Partnership

• Forward Foundation

• Garfield Weston Foundation

• GMS Estates

• Hilden Charitable Fund

• Home Office

• Jack Petchey Foundation

• John Lyon’s Charity

• London Borough of Camden

• London Community Foundation

• London Youth

• Metropolitan Police

• National Westminster Bank

• Origin Housing

• Pan Intercultural Arts

• Richard Reeve’s Foundation

• Sport England

• Trust For London

• Trusthouse Charitable Foundation

• Tudor Trust

• Vodafone

• Volunteer Centre Camden

• West Euston Partnership

• Westminster Kingsway College

Our funders

If you can help us make a difference to a young person’s life by giving a cash or in-kind donation, please get in touch with our Director Andre Schott today by phone (020 7388 7399) or email ([email protected]).

One of our members (centre) meets the parents of Amy Winehouse, Janis (left) and Mitch (right). The Amy Winehouse Foundation funded our drugs peer education project in 2012-13

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Notes

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Notes

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