Greening the ScreenDave Sag - CEO Carbon Planet

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Origins

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In the early days of movie making, if a director wanted a scene where horses get stampeded off a cliff top, they would simply stampede horses off a cliff top.Do do so these days is unthinkable.

4The film industry has been identified as a leading source of pollution by a study published in the Southern California Report card 2006 by UCLA’s Institute of the Environment.Collectively, media industries flow billions of dollars through our economies. But when it comes to the environment, the screen industries have much to account for.

Make Media with no Impact

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The need for an industry-wide body has become critical.

Timeline

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• Les Productions du Rapide-Blanc‘s co-founder Sylvie Van Brabant decided to support the passions of co-producer Marie-France Côté by adhering to environmentalist David Suzuki’s “Nature Challenge” - adopting simple actions to respect the environment.

• Laura MacKay and Mitch Rhodes, formed Treadlight Media with a mission to move both “the medium and the message” toward sustainability.

2005

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• 2006Rapide-Blanc and Necessary I"usions’ Peter Wintonick created the “greencodeproject” to help guide the industry towards better environmental practices.

• Treadlight exploring ways to strategically link sustainability with competitiveness for the film industry in British Columbia.

• The National Film Board of Canada (NFB) committed financially to the greencode for an initial phase of research.

• Peter Wintonick and Dave Sag of Carbon Planet discuss the greencode project at the Sheffield DocFest.

• The greencode project was brainstormed with international filmmakers at the popular IDFA festival in Amsterdam.

• Martin Atkin, Head of Images for Amsterdam-based Greenpeace also committed seed funds for initial research.

2006

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2007• The GreenMedia Institute formed as a

national not-for-profit non-governmental organization. Mission: to guide the screen industries toward sustainability.

• Early endorsements from Motion Picture Production Industry Association (MPPIA-BC), the Ontario Arts Council, Carbon Planet, Eyesteelfilm in Montreal, Ron Mann’s Sphinx Productions in Toronto and Filmkontakt Nord in Denmark.

• The official launch at Toronto’s Hot Docs festival in April supported by Hot Docs, The National Film Board and The Documentary Organization of Canada.

• Informational presence at the Adelaide International Film Festival.

• GFFIS Festival, Banff World Television Festival, Silverdocs,

• Sunny Side of the Doc in Larochelle, France, and Les rencontres internationales du documentaire de Montréal (RIDM) want greencode representation at their festivals.

• The GreenMedia Institute is slated to co-present the first “greencode awards” at the next CO2 free™ Sheffield Doc/Fest.

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Goals

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Goals we call all buy into.

• A set of modest, voluntary, environmentally friendly eco-actions, guidelines, standards and principles that encourage ecologically friendly sustainability.

• From using fair trade coffee to sourcing eco-friendly suppliers.

• From reducing waste on location, to counting carbon impacts, to using production car co-ops.

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Compliance

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No-one’s forcing you... yet.

• Compliance urged but voluntary

• Pressure on film funding bodies not to fund films that leave environmental damage.

• Pressure on film festivals not to admit films that leave environmental damage.

• Peer pressure on film-makers to green up.

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Carbon Planet’s Role

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• Measure

• Comprehensive but unobtrusive greenhouse gas emissions audits that comply with world standards

• Reduce

• Specific and quantifiable emission reduction strategies

• then Offset

• Fully accredited carbon credits

• Full transfer of ownership

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Calculating a film’s carbon emissions.

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The Greenhouse Effect17

CO2 and other greenhouse gasses trap heat in the Earth’s atmosphere like a blanket. This is heating the earth and causing climate instability.

GHG Sources18

The GHG reporting protocol defines 3 different scopes of emissions sources. Scope 1 - direct emissions, scope 2, indirect emissions caused by primary use (eg power use) and scope 3, indirect emissions secondary use. Eg travel, emissions from vehicles owned by contractors and so forth.

What data do we need?

• Personnel, days and hours/day of work

• Equipment employed.eg. laptop, mobile, camera(s)

• Transport required. (Vehicles with fuel type and vehicle model, or flights taken)

• Freight required

• Hotel accommodation required

• Food/catering

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For each stage of pre-production, production and post-production we gather the following data.

Defining the boundriesService Procedures Emission Source

Utilities & Services ‣Electricity

‣Telecommunications‣Hotel Accommodation

‣Emissions from electricity generation, i.e. fuel combustion and transmission losses (Scope 2 & 3)‣Emissions from network infrastructure (Scope 3)‣Emissions from hotel energy use (Scope 3)

Stationery items and consumables

‣paper‣DVD’s & USB drives

‣Emissions-paper manufacture, waste printing (Scope 3)‣Emissions from plastics manufacture, waste (Scope 3)

Transport ‣Ground transport (car)‣Marine transport (boats)

‣Fuel combustion – CO2e emissions from cars (Scope 1, 3)‣Fuel combustion – CO2e emissions from boats (Scope 1, 3)

Professional Services ‣Staff member’s individual work time contribution

‣Per capita emissions of country of origin for work time only (scope 3)

Flights ‣Aircraft transport ‣Fuel combustion-CO2 emissions of plane (Scope 3)

20Carbon Planet’s CO2 freeTM audits comply with the standards outlined by the Greenhouse Gas Protocol in the Corporate Accounting and Reporting Standard (2004)

Emissions sources - Crude

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For the film ‘Crude’ (ABC TV) the emissions sources were as follows. flights 74.42 tonnes, professional services 22.56, hotels 18.22, road transport 5.18, electricity 1.38, stationery 500kg, telecoms 200kg.

Travel Emissions (IPCC 1999)

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Making recommendations

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Carbon Planet’s philosophy:“measure, reduce and then

offset emissions”

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Energy recommendations

• Use ENERGY STAR rated equipment.

• Use ‘Green Power’

• Pool travel

• 80-Plus ‘drop in’ PSUs

• The Green Grid

25Current efficiencies for PSU can range from a very poor 30% up to 90%. Consumers gain considerable benefits from 80 PLUS qualified power supplies. The reduced heat output and improvements in power quality can increase the overall computer reliability by up to 40 percent. The 80 PLUS program now carries so much weight that the new ENERGY STAR specification has also adopted the 80 PLUS standard. So far twenty power supply manufacturers have signed up for certification and those that pass may display the 80 PLUS logo on its products as shown above.

Green Grid - a consortium of information technology companies and professionals seeking to improve energy efficiency of datacenters and other IT energy usage demands

Transport recommendations

• Video conferencing

• Skype, iChat etc

• Opt for diesel vs petrol vans and trucks.

• Optimise flight routes to reduce ‘to-ing and fro-ing’.

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Staff and admin

• Use web based collaboration tools

• Jira, Wiki, GMail, etc

• Don’t print emails

• Staff transport pooling and ‘green travel’

• ‘Green Office’ policy

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Choose energy efficiency.

• Buy local products, particularly fresh foods.

• Opt for green friendly products.

• Avoid excess packaging.

• Avoid the purchase of disposable products such as paper plates and paper cups, for eg. for the latter you can bring your own coffee mug.

• Carry your own bag and avoid using plastic bags as much as possible.

• Dispose of rubbish properly, i.e. use available recycling bins.

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Use recycled products

GHG emissions from producing a tonne of product from virgin materials vs recycled stock

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Education

• All staff can help educate their clients and peers on the importance of understanding and removing our impact on the greenhouse effect.

• You can be the change®

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What does CO2 free™ mean?

• Strictly controlled use of CO2 free™ trademark.

• You have undertaken a GHG emissions audit conforming to international standards.

• You have made a commitment to reducing your emissions through behavioural change.

• You have offset what you can’t reduce using properly accredited carbon credits.

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www.carbonplanet.com

www.co2free.com

greencodeproject.org

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