G050: Lecture 01

Interactive Multimedia Products Defined

Mr C JohnstonICT Teacher

www.computechedu.co.uk

What are Interactive Multimedia Products?

Interactive Multimedia Products (IMMP) use a wide range of media to present information,

IMMP’s provide us the consumer with the ability to access information and services through touch screens or keyboards and video displays,

It must interact with us allowing us to: dictate the pathway though the product, respond to events (with feedback) which we invoke, drag and drop items within the product, personalise the experience, give constant feedback.

Media Types Text

Keep to a minimum - should be short and snappy as its not an essay Sound

Narration / speech for instructions and reading of text (add help), sound effects (add emotion), backing music (add mood)

Graphics Photos, clipart, scanned images, diagrams, illustrations, charts, graphs, tables of data,

background images, QR code Video

Used to add value to content, could be used to help or rewards also, snippets or full videos? control of video?

Animation Animated GIFs, Transition effects, object entry and exit effects, motion paths, tweens,

flash, popups, rollovers – a mixture of several effects

Interactive Multimedia Formats

Interactive Websites Interactive CD-ROMS DVD’s Interactive DVD Games. KIOSKS.

Areas Where IMMP’s are Used

Entertainment Related Educational /Training Marketing Promotional Sales Business

Reasons to Choose IMMP’s fast -- learning speed accelerates. cheap -- the program never asks for a raise; the more you use it, the less it costs per

use. consistent -- no mood swings, yawns, or lapses. private -- ask what you want; no one will laugh, no one will scold. safe -- experience nuclear meltdowns without fallout; experience drunk driving

accidents or electrocution without blackouts or death. personal -- it never tires of praising and motivating through positive feedback, any

time, day or night. a tool to make remembering longer, easier -- many parts of the brain are stimulated. more information faster -- on things a school couldn't afford to teach: like space-

shuttle repair, brain surgery. fun -- like a game: yes, like Nintendo, which, with a joystick and a screen, has

already captured the brains and fingers of an entire generation.

What Makes A Good IMMP Type of multimedia product. Intended audience of the piece. Media elements used (number and type). Effectiveness of use of media elements Effectiveness of multimedia application. Effectiveness of interactive elements (where

appropriate).

Task Read through the rest of the slides and these links to give

you an understanding of what an IMMP is A2 Applied Book Multimedia Notes From DiDA Course Theoretical Foundations of Multimedia Book Chapter

Summaries Produce your own work which explains

What an IMMP is What type of interactions and media are utilised within an IMMP What formats an IMMP can come in Why IMMP are useful

Interactive Websites What areas are they used in? Who are the target audience? Categories include:

Selecting a holiday. Looking for a car to buy. Buying or price comparing of electrical appliance Clothes. Computers/Hardware/Software. Groceries. Consumables Booking tickets for concerts Kids Interactive website such as Cbeebies or Disney

Interactive Website

www.bbc.co.uk/cbeebies www.Disney.com www.Warnerbros.com. www.next.co.uk http://www.nationalgeographic.co.uk/play http://www.greatbuildings.com/ http://www.aeonflux.com/

KIOSKS(Public Information Systems)

Usually free-standing information displays that allow users to retrieve information through touch-screens buttons and video displays.

Interactive kiosks are today's high performance salespeople." They're capable of working 24 hours per day/7 days a week, and they always remember to mention your product's best features. 

Types of KIOSKS In-store kiosks – Boots / HSBC

Spaces located within stores containing a computer connected to the store’s central offices or to the Internet

Public kiosks A public kiosk can conveniently provide a traveller information

at important transportation locations, and is especially useful for tourists, visitors or transit users. Typical kiosk locations include tourist centres, airports, bus terminals, truck stops, shopping malls, and convention centres.

More Types of KIOSKS

A few different areas of where interactive kiosks are used.

Secure Internet Browsing Event Ticketing Card Transaction Processing (incorporating Chip and Pin) Queue Busting (supermarkets-Tescos) Pay and Surf Internet Cafe solutions

Government kiosks can do more than just accept payments

Examples include parking ticket payments, license and library book

renewal, automated parking meters, paying utility bills. 

Advantages of KIOSKS

They're capable of working 24 hours per day/7 days a week, and they always remember to mention your product's best features. 

Gives your customers control of the sales

environment. Kiosks also out-perform static sales displays. Because

of the kiosk's interactive capabilities, they typically hold the visitor's interest longer.

Allows more time for your message to make an

impact. 

Interactive CD-ROM/ DVD-ROMS

Used in Sales for cataloguing goods. Electronic business cards Educational /Training Interactive Games for X-BOX PS2 Interactive DVD games Like Cluedo, pop or general

knowledge games. DVD’s have an interactive section for scene selection or

additional extra footage. Educational (interactive learning games) Reference (libraries)

Areas DVD /CD-ROMs Used Sales Marketing Education Training Entertainment Promotional

Electronic business card CD-ROM applications.

New product introductions Special events Screen savers Calendars Presentations A copy of your website Resumes Recruitment tool Company brochure Technical manuals Interactive games Guided tours Tickets

Educational / Training Super-charge the learning process 

In computer-based training, students are exposed to sound, animation, video, photos, and full interactivity - making this learning process more stimulating than any other method. 

Another benefit of computer-based training is that it can be utilized anywhere at anytime. Giving training CD/DVD’s to employees so that they can learn new skills on their home computers or post training materials on a web site so that people all over the world can access the information. 

Advantages of CD/DVD Training?

Allows Students to concentrate on areas they need to, skipping over subjects in which they're already proficient

Students can track their progress on a per question basis

Trainers can update material in the computer-based training application much easier than they can update traditional or videotaped training media

Cost savings - computer-based training is often half the cost of instructor-lead courses

Increase the distribution of your training program by adding it to your web site!

Multimedia Products Used for Reference

References could be on various art pieces, bibliographies of different books a library has, dictionaries of different languages, the list goes on and on.

This type of media used to display this type of information could be a website or in the case of an artists portfolio an interactive CD-ROM/DVD-ROMS detailing all the artists work to date or in the case of the library an interactive kiosk where you can see if a book you like is available or you may wish to hand in a book to the kiosk to allow you to select another one.

Interactive DVD-ROMs

Interactive DVD games like Cluedo, Pop quizzes, or Bullseye are getting more popular.

Interact through your dvd remote on your tv screen to play.

Interactive DVD movies help you scene select or view any special features such as interviews with the stars or additional footage

Task A range of IMMP products are available to you to

informally review. Some are professional products and some are

examples of previous students work both A-Level and BTEC

Produce a table similar to the one below which summarises your thoughts and findings whilst “playing” with the productsFeature / Idea +ve -ve Improvements

Assignment Link: Introduction

Write an introduction which gives: An overview of the whole unit, Some of the things you will learn about whilst completing the unit, A clear explanation of what an interactive multimedia product is

including examples of media and interactions used, the formats they come in, where they are used and why they are useful,

A description of the topic which you will produce an interactive multimedia product for,

A clear definition of the audience and purpose of the interactive multimedia product,

Detailed user requirements for the product which you intend to make.