gabay september 2016 resume

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Jonathan Gabay Marketing Communications Polymath Compelling content and communications [email protected] (00 44) (0)797316226 www.linkedin.com/in/jonathangabay Work Experience 08/2015 - Present Content/ Marketing Strategist Freelance Development for news site attracting 3 million + followers. Senior writer - Smart Insights, advising 275,000+ senior marketers on latest digital trends. Social media content and crisis management strategy for leading European sports merchandising brand, and US credit cards. Advisor to Germany's leading digital book printing company. Content training for events production global leader. 01/2013 - 08/2015 Branding Author/Consultant Freelance Major academic book, lecturing and consultancy on brand psychology. Video and web content for one of Europe's leading digital marketing agencies. Global marketing lectures including Middle East and India. Expert news commentary: BBC. SKY, Times Newspapers, RT, Bloomberg, CNN. 01/2000 - /1/2014 Lecturer, Author, Consultant. Content/Copywriter. Freelance Highly profitable PR crisis, media training, sales and content events for leading trading companies including: Marcus Evans and Reed Training. Best selling global workshops and events : copywriting, sales and marketing. assertion, leadership, creative thinking, design and viral marketing for world's biggest marketing training body. Business TV programming. Author of exceptionally successful university studied books covering writing, marketing, assertion and digital. 02/1987 - 01/2000 Previous experience Global advertising and PR agencies inc: SAATCHI AND SAATCHI: Creative Group Head - new business. Gyro - Lead Writer for new business. Moorgate Group - Head of Direct Marketing (Creative) Rapp Group - Award winning b2b and b2c content. Journalist ABC News /PR Executive Phoenix PR. Tasks/Achievements Tasks/Achievements Tasks/Achievements Tasks/Achievements Skills & Competences Lecturing Presentations/Global keynotes Management/new business PR Crisis management Design inc: web& animations Digital Marketing Published Books BRAND PSYCHOLOGY- 2015 (Three reprints) Gabay’s Copywriters’ Compendium (Three editions). Soul Traders – The History of Commercial propaganda: Teach Yourself Copywriting (Three editions). The Meaning of Life (Global fund raising publication for Red Cross- translated worldwide). Make a Difference with Your Marketing: Teach Yourself Imaginative Marketing Improve Your Copywriting Successful Web Marketing in a Week Write Persuasive Copy Marketing for Success Heroes.com (Editor) The Marketing Century -CIM (Key contributor). Reinvent Yourself. The Brand Messiah (Novel) The Little Black Book Global Keynotes Brand Psychology (India, Middle East). | Google I Market Research Society | London Business School I Chartered Institute PR. | Cabinet of Cyrpus | Ministry of Defence (UK) | Cranfield Management School | IDC (israel) | Tel Aviv Stock Exchange. | Jerusalem Business Network. | 2016 UK Sponsorship Awards (London).

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Page 1: Gabay September 2016 resume

JonathanGabayMarketingCommunicationsPolymath

Compellingcontentandcommunications

[email protected] (0044)(0)797316226 www.linkedin.com/in/jonathangabay

WorkExperience

08/2015-Present

Content/MarketingStrategistFreelance

Developmentfornewssiteattracting3million+followers.

Seniorwriter-SmartInsights,advising275,000+seniormarketersonlatestdigitaltrends.

SocialmediacontentandcrisismanagementstrategyforleadingEuropeansportsmerchandisingbrand,andUScreditcards.

AdvisortoGermany'sleadingdigitalbookprintingcompany.

Contenttrainingforeventsproductiongloballeader.

01/2013-08/2015

BrandingAuthor/ConsultantFreelance

Majoracademicbook,lecturingandconsultancyonbrandpsychology.

VideoandwebcontentforoneofEurope'sleadingdigitalmarketingagencies.

GlobalmarketinglecturesincludingMiddleEastandIndia.

Expertnewscommentary:BBC.SKY,TimesNewspapers,RT,Bloomberg,CNN.

01/2000-/1/2014

Lecturer,Author,Consultant.Content/Copywriter.Freelance

HighlyprofitablePRcrisis,mediatraining,salesandcontenteventsforleadingtradingcompaniesincluding:MarcusEvansandReedTraining.

Bestsellingglobalworkshopsandevents:copywriting,salesandmarketing.assertion,leadership,creativethinking,designandviralmarketingforworld'sbiggestmarketingtrainingbody.

BusinessTVprogramming.

Authorofexceptionallysuccessfuluniversitystudiedbookscoveringwriting,marketing,assertionanddigital.

02/1987-01/2000

PreviousexperienceGlobaladvertisingandPRagenciesinc:

SAATCHIANDSAATCHI:CreativeGroupHead-newbusiness.

Gyro-LeadWriterfornewbusiness.

MoorgateGroup-HeadofDirectMarketing(Creative)

RappGroup-Awardwinningb2bandb2ccontent.

JournalistABCNews/PRExecutivePhoenixPR.

Tasks/Achievements

Tasks/Achievements

Tasks/Achievements

Tasks/Achievements

Skills&Competences

Lecturing

Presentations/Globalkeynotes

Management/newbusiness

PRCrisismanagement

Designinc:web&animations

DigitalMarketing

PublishedBooks

BRANDPSYCHOLOGY-2015(Threereprints)

Gabay’sCopywriters’Compendium(Threeeditions).

SoulTraders–TheHistoryofCommercialpropaganda:

TeachYourselfCopywriting(Threeeditions).

TheMeaningofLife(GlobalfundraisingpublicationforRedCross-translatedworldwide).

MakeaDifferencewithYourMarketing:TeachYourself

ImaginativeMarketing

ImproveYourCopywriting

SuccessfulWebMarketinginaWeek

WritePersuasiveCopy

MarketingforSuccess

Heroes.com(Editor)

TheMarketingCentury-CIM(Keycontributor).

ReinventYourself.

TheBrandMessiah(Novel)

TheLittleBlackBook

GlobalKeynotes

BrandPsychology(India,MiddleEast). |

GoogleIMarketResearchSociety |

LondonBusinessSchoolICharteredInstitutePR. |

CabinetofCyrpus | MinistryofDefence(UK) |

CranfieldManagementSchool | IDC(israel) |

TelAvivStockExchange. | JerusalemBusinessNetwork. |

2016UKSponsorshipAwards(London).